Vietnam Low Fat Yogurt Market

Vietnam Low Fat Yogurt Market Overview:

The Vietnam low fat yogurt market size reached USD 97.20 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 207.30 Million by 2033, exhibiting a growth rate (CAGR) of 8.78% during 2025-2033. The market is driven by rising health consciousness and dietary shifts among Vietnamese consumers who increasingly prioritize nutritious, low-calorie food options. Additionally, premium product positioning and functional food demand are growing as rising incomes enable consumers to invest in higher-quality dairy products. Furthermore, digital transformation and e-commerce extension are revolutionizing distribution channels and consumer access to specialized yogurt products. These factors are collectively expanding the Vietnam low fat yogurt market share.

Vietnam Low Fat Yogurt Market Trends:

Growing Health Awareness and Food Habits

At present, Vietnamese consumers are changing their food habits with rising awareness regarding the health benefits of low-fat dairy foods propelling market growth. This is especially the case among urban shoppers who are actively hunting for products that contribute to weight management, digestive health, and general well-being. The expanding middle class, combined with growing disposable incomes, has seen consumers prioritize nutritional content over cost factors. Promotional efforts regarding the need for probiotics, protein consumption, and calcium intake have also helped support consumer demand for low-fat yogurt products. Demographic changes towards an older population is also driving the demand, with aging consumers increasingly prioritizing bone health and digestive efficiency through dairy diets.

Premium Product Positioning and Demand for Functional Food

The Vietnamese market for dairy products is experiencing a dramatic convergence to premium and functional food items, and consumers are ready to pay extra for greater nutritional value and higher quality. Companies are answering with innovative low-fat yogurt formulations that contain added proteins, vitamins, minerals, and probiotics to address sophisticated consumers' needs. The trend is not only limited to general nutrition but also encompassing specialized products for targeted health issues such as immunity, digestive health, and metabolic health. Global players are cashing in on the trend by offering premium Greek-style and organic low-fat yogurt offerings, while local players are increasing their product portfolio to compete in the premium segment. Increased popularity of functional foods has opened the door for companies to differentiate products based on novel blends of ingredients and health-related claims.

Digitalization and Expansion of E-commerce

Accelerated digitalization of Vietnam's retail environment is revolutionizing fundamentally the way in which consumers find, buy, and consume low-fat yogurt products, paving the way for new growth opportunities for market players. E-commerce websites and mobile apps have ensured that low-fat yogurt specialties are within reach of consumers in both rural and urban markets, eliminating traditional barriers of distribution. Social media and influencer collaborations are emerging as effective means of informing consumers about the advantages of low-fat yogurt as well as generating brand loyalty among younger consumers. The combining of cold chain logistics with online platforms is making it possible for effective delivery of fresh dairy products, upholding product quality while enhancing market coverage. Digital payment solutions and subscription-based buying plans are also streamlining consumer experience, promoting frequent consumption and supporting the Vietnam low fat yogurt market growth.

Vietnam Low Fat Yogurt Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, nature, and distribution channel.

Type Insights:

• Flavored
  • Cherry
  • Strawberry
  • Mango
  • Others
• Unflavored

The report has provided a detailed breakup and analysis of the market by type. This includes flavored (cherry, strawberry, mango, and others) and unflavored.

Nature Insights:

• Organic
• Conventional

A detailed breakup and analysis of the market based on nature have also been provided in the report. This includes organic and conventional.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

The report has provided a comprehensive analysis of the market based on distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Low Fat Yogurt Market News:

• July 2025: Vinamilk was honored as the only Vietnamese company invited to the Growth Asia Summit 2025 in Singapore, where the company showcased its breakthrough 6-HMO technology, demonstrating its commitment to innovation in dairy products including yogurt segments.
• July 2024: Morinaga Nutritional Foods Vietnam JSC, a branch of Japan’s Morinaga Milk Industry Co., Ltd., has launched its Morinaga Zero Fat Drink Yogurt in Vietnam, entering the swiftly expanding drinking yogurt market.

Vietnam Low Fat Yogurt Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam low fat yogurt market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam low fat yogurt market on the basis of type?
• What is the breakup of the Vietnam low fat yogurt market on the basis of nature?
• What is the breakup of the Vietnam low fat yogurt market on the basis of distribution channel?
• What is the breakup of the Vietnam low fat yogurt market on the basis of region?
• What are the various stages in the value chain of the Vietnam low fat yogurt market?
• What are the key driving factors and challenges in the Vietnam low fat yogurt market?
• What is the structure of the Vietnam low fat yogurt market and who are the key players?
• What is the degree of competition in the Vietnam low fat yogurt market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam low fat yogurt market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam low fat yogurt market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam low fat yogurt industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.