Vietnam Medical Aesthetics Market Size, Share, Trends and Forecast by Product, Procedure Type, and Region, 2025-2033

Vietnam Medical Aesthetics Market Overview:

The Vietnam medical aesthetics market size reached USD 91.50 Million in 2024. The market is projected to reach USD 188.41 Million by 2033, exhibiting a growth rate (CAGR) of 7.49% during 2025-2033. The rising demand for non-invasive and minimally invasive aesthetic procedures, the growth of medical tourism and the expansion of international investments in healthcare infrastructure, and the impact of social media and the Korean beauty market on consumer preferences are the key drivers of the market. Additionally, the expanding middle class with increasing disposable incomes and changing perceptions of cosmetic enhancement procedures are expanding the Vietnam medical aesthetics market share.

Vietnam Medical Aesthetics Market Trends:

Rising Demand for Non-Invasive and Minimally Invasive Aesthetic Procedures

Consumers in Vietnam are turning to aesthetic treatments that are non-invasive and minimally invasive with visible results, while avoiding surgery, at a practical downtime and reduced risk. This phenomenon of consumers engaging in aesthetic treatments is a behavioral change in line with a cultural shift of wanting modest results without an apparent demeanor of having an intervention. Individuals are gravitating toward natural-looking outcomes and minimally invasive recovery. Botox injections, dermal fillers, laser skin resurfacing, radiofrequency treatments, and chemical peels have witnessed strong adoption across urban centers, particularly in Hanoi and Ho Chi Minh City, where lifestyle-driven aesthetic procedures are becoming mainstream. The convenience factor plays a crucial role, as working professionals and younger demographics prefer treatments that can be completed during lunch breaks or weekends without disrupting their busy schedules. Advanced technologies such as High-Intensity Focused Ultrasound (HIFU), Thermage radiofrequency devices, and Ultherapy Prime are gaining traction in Vietnamese clinics, offering patients effective skin lifting and tightening solutions without surgical intervention. The affordability of these procedures compared to invasive surgeries, combined with lower complication rates and faster recovery times, is driving their widespread acceptance across different age groups and demographics, contributing significantly to the Vietnam medical aesthetics market growth.

Medical Tourism Growth and International Investment Expansion in Healthcare Infrastructure

Vietnam is rapidly emerging as a prominent medical tourism destination for aesthetic procedures, attracting international patients seeking high-quality treatments at competitive prices while benefiting from the country's cultural attractions and hospitality infrastructure. The Vietnamese government has implemented supportive policies to boost medical tourism, including visa exemptions for citizens from several countries, streamlined healthcare regulations, and promotional campaigns highlighting the nation's advanced medical facilities and skilled practitioners. International investment in Vietnam's healthcare sector has accelerated substantially, with major healthcare groups recognizing the country's potential as a strategic hub for aesthetic medicine in Southeast Asia. In January 2024, Thomson Medical Group finalized its acquisition of FV Hospital located in Ho Chi Minh City for USD 381.4 Million, marking the largest healthcare merger in Southeast Asia since 2020. Thomson Medical Group plans to leverage FV Hospital's strategic position in Vietnam's growing medical aesthetics and healthcare market for delivering internationally recognized medical services. Major hospital systems have expanded their aesthetic medicine offerings across multiple locations, earning prestigious accreditations including JCI (Joint Commission International), ACC, and CAP certifications that validate their adherence to international safety and quality standards. Foreign investors have multiple avenues for market entry, including establishing wholly foreign-owned hospitals or clinics, forming joint ventures with Vietnamese partners, or entering into business cooperation contracts with local entities, with minimum investment capital requirements varying based on facility type.

Social Media and Korean Beauty Trends Influencing Consumer Preferences and Market Dynamics

The pervasive influence of social media platforms and Korean beauty standards has fundamentally transformed Vietnamese consumers' aesthetic preferences and purchasing behaviors, creating unprecedented demand for specific cosmetic procedures and treatments. Instagram, TikTok, Facebook, and local platforms like Zalo have become powerful channels for aesthetic education, procedure showcasing, and beauty influencer marketing, with Vietnamese millennials and Gen Z consumers particularly receptive to visual content highlighting aesthetic transformations. Korean popular culture, including K-dramas, K-pop music, and Korean beauty influencers, has established specific aesthetic ideals that many Vietnamese consumers aspire to achieve, driving demand for procedures such as double eyelid surgery, V-line jaw contouring, rhinoplasty for higher nose bridges, and skin whitening treatments. Vietnamese aesthetic clinics have responded to this trend by adopting Korean surgical techniques, partnering with Korean medical device manufacturers, and even recruiting Korean-trained surgeons to cater to consumer preferences for Korean-style beauty procedures. Social media platforms have democratized access to aesthetic information, enabling consumers to research procedures extensively, compare before-and-after results, read patient reviews, and make informed decisions about their aesthetic journey. Beauty influencers and celebrities openly discussing their cosmetic procedures have contributed to reducing stigma surrounding aesthetic treatments, particularly among younger demographics who view these procedures as legitimate forms of self-care and personal investment rather than vanity. Digital marketing strategies employed by Vietnamese aesthetic clinics, including targeted social media advertising, influencer partnerships, educational content creation, and virtual consultations, are effectively reaching tech-savvy consumers and building trust through transparent communication about procedures, expected outcomes, and potential risks.

Vietnam Medical Aesthetics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and procedure type.

Product Insights:

• Facial Aesthetics
• Body Contouring
• Cosmetic Implants
• Physician-Dispensed Cosmeceuticals
• Skin Aesthetics

The report has provided a detailed breakup and analysis of the market based on the product. This includes facial aesthetics, body contouring, cosmetic implants, physician-dispensed cosmeceuticals, and skin aesthetics.

Procedure Type Insights:

• Invasive Procedures
• Non-Invasive Procedures

A detailed breakup and analysis of the market based on the procedure type have also been provided in the report. This includes invasive procedures and non-invasive procedures.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Medical Aesthetics Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam medical aesthetics market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam medical aesthetics market on the basis of product?
• What is the breakup of the Vietnam medical aesthetics market on the basis of procedure type?
• What is the breakup of the Vietnam medical aesthetics market on the basis of region?
• What are the various stages in the value chain of the Vietnam medical aesthetics market?
• What are the key driving factors and challenges in the Vietnam medical aesthetics market?
• What is the structure of the Vietnam medical aesthetics market and who are the key players?
• What is the degree of competition in the Vietnam medical aesthetics market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam medical aesthetics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam medical aesthetics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam medical aesthetics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.