Vietnam Mobility as a Service (MaaS) Market

Vietnam Mobility as a Service (MaaS) Market Overview:

The Vietnam mobility as a service (MaaS) market size reached USD 36.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 384.37 Million by 2033, exhibiting a growth rate (CAGR) of 26.72% during 2025-2033. The market is driven by rapid digital transformation and smart mobility integration across urban centers, accelerating electric vehicle (EV) adoption and sustainable transportation initiatives, and strong government policy support with significant infrastructure development investments. Additionally, the growing urban developments and rising middle-class population with increasing smartphone penetration are expanding the Vietnam mobility as a service (MaaS) market share.

Vietnam Mobility as a Service (MaaS) Market Trends:

Digital Transformation and Smart Mobility Integration

The automotive sector of Vietnam is undergoing unparalleled digital transformation as the urban areas welcome smart mobility solutions and integrated transportation platforms. The country's young, tech-savvy population, along with increasing smartphone penetration rates, have made it a perfect setting for the adoption of MaaS platforms. Vietnam's ride-hailing sector is among Southeast Asia's fastest-growing ride-hailing markets, fueled by urbanization, digital transformation, and expansions in delivery app ecosystems. Sophisticated mobile apps are converging different modes of transportation, providing real-time routing, payment, and hassle-free user experiences that interconnect ride-hailing, public transit, and micro-mobility services. Increased deployment of 5G networks and IoT infrastructure is making it possible for more advanced MaaS platforms that can dynamically optimize routes, forecast demand patterns, and bring operational efficiency. In 2025, according to the recent report from the Authority of Radio Frequency Management, the three main telecom operators in Vietnam, including Viettel, VNPT, and MobiFone – have installed approximately 11,000 base stations nationwide. The Vietnam News Agency (VNA), supported by the state, referenced the report indicating that these 5G base stations currently reach around 26% of the population, representing roughly 7.7% of current 4G stations. Government policies supporting the development of smart cities are pushing the rollout of digital infrastructure required for end-to-end MaaS ecosystems, while investments by private players in tech platforms are fueling innovation and service differentiation.

EV Adoption and Sustainable Transportation

Electrification of transportation is radically transforming Vietnam's transport system and offering opportunities for clean MaaS solutions. EV adoption has ramped up exponentially, with notable growth in private and commercial fleet segments driving the growth of environment friendly mobility services. EV sales in Vietnam have increased exponentially over the years. This accelerating adoption of EVs is being aided by growing charging infrastructure, supportive government policies, and greater concern regarding the environment among consumers. MaaS providers are adding electric vehicles to their service portfolios, such as electric ride-hailing fleets, e-scooter sharing schemes, and electric bus services. The focus on carbon footprint mitigation and green mobility is drawing both foreign and local investments in clean mobility options, and developments in battery technology and charging infrastructure are enhancing the viability and appeal of electric mobility services.

Government Policy Support and Infrastructure Development

The government is putting in place holistic policies and infrastructure investments that are supporting the Vietnam mobility as a service (MaaS) market growth. Strategic efforts comprise urban planning overhauls, transportation infrastructure upgrades, and regulatory systems that support integrated mobility services. Public-private initiatives are emerging to create smart transportation systems, government subsidies are financing the rollout of digital infrastructure, charging stations, and combined payment systems. National sustainable development strategies are placing a focus on clean modes of transportation and stimulating the use of shared mobility solutions. The government's dedication to alleviating urban congestion and air pollution is pushing investments in enhanced public transport and alternative mobility solutions, while regulatory clarity is giving companies the assurance of investing in long-term MaaS alternatives.

Vietnam Mobility as a Service (MaaS) Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on service type, transportation type, application platform, and propulsion type.

Service Type Insights:

• Ride-Hailing
• Ride-Sharing
• Car-Sharing
• Bus/Shuttle Service
• Others

The report has provided a detailed breakup and analysis of the market by service type. This includes ride-hailing, ride-sharing, car-sharing, bus/shuttle service, and others.

Transportation Type Insights:

• Private
• Public

A detailed breakup and analysis of the market based on the transportation type have been provided in the report. This includes private and public.

Application Platform Insights:

• Android
• iOS
• Others

The report has also provided a comprehensive analysis of the application platform. This includes Android, iOS, and others.

Propulsion Type Insights:

• Electric Vehicle
• Internal Combustion Engine
• Others

A detailed breakup and analysis of the market based on the propulsion type have also been provided in the report. This includes electric vehicle, internal combustion engine, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Mobility as a Service (MaaS) Market News:

• December 2024: Vietnam's Green and Smart Mobility JSC, founded by billionaire Pham Nhat Vuong - the Founder and Chairman of the Board of Directors of the private conglomerate Vingroup, selected Indonesia as its second international market following Laos. Dr. Pak Riyatno, Deputy for Investment Climate Development at Indonesia's Ministry of Investment and Downstream Industry, shared his belief that Xanh SM's establishment in Indonesia would boost both local and foreign investments in the green economy, while also generating new prospects for innovation, job growth, and enhanced living standards for the Indonesian people. This denotes the inaugural launch of an electric taxi service in Indonesia, anticipated to satisfy the growing need for transport during the forthcoming Christmas and New Year celebrations.

Vietnam Mobility as a Service (MaaS) Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam mobility as a service (MaaS) market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam mobility as a service (MaaS) market on the basis of service type?
• What is the breakup of the Vietnam mobility as a service (MaaS) market on the basis of transportation type?
• What is the breakup of the Vietnam mobility as a service (MaaS) market on the basis of application platform?
• What is the breakup of the Vietnam mobility as a service (MaaS) market on the basis of propulsion type?
• What is the breakup of the Vietnam mobility as a service (MaaS) market on the basis of region?
• What are the various stages in the value chain of the Vietnam mobility as a service (MaaS) market?
• What are the key driving factors and challenges in the Vietnam mobility as a service (MaaS) market?
• What is the structure of the Vietnam mobility as a service (MaaS) market and who are the key players?
• What is the degree of competition in the Vietnam mobility as a service (MaaS) market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam mobility as a service (MaaS) market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam mobility as a service (MaaS) market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam mobility as a service (MaaS) industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.