Vietnam Non-alcoholic Beverage Market Size, Share, Trends and Forecast by Product Type, Packaging Type, Distribution Channel, and Region, 2026-2034

Vietnam Non-alcoholic Beverage Market Overview:

The Vietnam non-alcoholic beverage market size reached USD 4,047.79 Million in 2025. The market is projected to reach USD 5,835.07 Million by 2034, exhibiting a growth rate (CAGR) of 4.15% during 2026-2034. The market is witnessing strong growth, driven by shifting consumer preferences toward healthier drinks, increasing urbanization, and expanding retail networks. Rising demand for functional beverages, natural ingredients, and convenient packaging options is further reshaping consumption patterns, while growing investments from domestic and international players continue to enhance product innovation and distribution efficiency, ultimately strengthening the Vietnam non-alcoholic beverage market share.

Vietnam Non-alcoholic Beverage Market Trends:

Health-Consciousness among Consumers

The Vietnamese non-alcoholic drinks industry is witnessing a paradigm shift as consumers increasingly give importance to well-being and health in their buying choices. The trend is being firmly supported by enabling government initiatives towards minimizing the consumption of unhealthy items. Growing health consciousness about excessive consumption of sugar and the resulting health hazards of obesity, diabetes, and heart diseases has led consumers to look for lower-sugar content beverages, natural ingredients, and added functions. Both an expanding middle class and greater exposure to health knowledge via digital media have fueled this shift towards healthier alternative beverages. In June 2025, the Vietnamese Government enacted its first tax on sugar-sweetened beverages through the amended Excise Tax Law, imposing an 8 percent excise tax starting January 2027, rising to 10 percent from 2028, on beverages containing at least 5 grams of sugar per 100 milliliters. This landmark policy aims to reduce obesity, diabetes, and other non-communicable diseases while encouraging manufacturers to reformulate products with lower sugar content, aligning with the National Nutrition Strategy for 2021-2030. The taxation policy sends a clear price signal to consumers and creates strong incentives for beverage companies to innovate and develop healthier product portfolios, thereby supporting long-term public health objectives while reshaping market dynamics.

Rapid E-Commerce Expansion and Digital Retail Transformation

Vietnam's non-alcoholic beverage market is witnessing unprecedented growth in digital commerce channels, fundamentally reshaping how consumers discover, purchase, and receive beverage products. E-commerce platforms have emerged as critical distribution channels, driven by widespread smartphone adoption, improved internet connectivity, expanding middle-class purchasing power, and the convenience of online shopping with home delivery. The rise of social commerce, particularly through livestreaming and video content, has created entirely new methods of product promotion and consumer engagement. Major platforms like Shopee, TikTok Shop, Lazada, and Tiki have invested heavily in logistics infrastructure, enabling efficient cold-chain delivery and same-day or next-day fulfillment even in urban areas. This digital transformation has democratized market access for both established brands and emerging players, allowing smaller manufacturers to reach consumers directly without extensive physical distribution networks. Food and beverages emerged as one of the fastest-growing categories, with consumers increasingly comfortable purchasing beverages through digital channels. The integration of entertainment-driven shopping experiences, discount incentives, and sophisticated recommendation algorithms has made e-commerce an indispensable channel for beverage brands seeking to capture the attention of younger, digitally-native consumers, thereby accelerating the Vietnam non-alcoholic beverage market growth.

Strategic Infrastructure Investment and Product Innovation by Major Players

Both international beverage giants and domestic manufacturers are making substantial capital investments to expand production capacity, modernize facilities, and enhance their competitive positions in Vietnam's dynamic beverage market. These investments reflect long-term confidence in the market's growth trajectory and demonstrate commitment to meeting evolving consumer preferences through innovation. Companies are deploying advanced manufacturing technologies, implementing sustainable production practices including renewable energy adoption, and establishing dedicated research and development facilities to create products specifically tailored to Vietnamese tastes while maintaining international quality standards. The focus on sustainability, including eco-friendly packaging and carbon footprint reduction, has become a key differentiator as environmentally conscious consumers increasingly factor corporate responsibility into purchase decisions. Major players are also strengthening their supply chains through partnerships with local agricultural producers, ensuring consistent access to high-quality raw materials while supporting rural communities. Such strategic investments underscore the commitment of major beverage companies to Vietnam's market potential and their determination to drive innovation, quality, and sustainability throughout the industry.

Vietnam Non-alcoholic Beverage Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product type, packaging type, and distribution channel.

Product Type Insights:

• Carbonated Soft Drinks
• Juices
• Bottled Water
• Sports and Energy Drinks
• RTD Tea and Coffee
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes carbonated soft drinks, juices, bottled water, sports and energy drinks, RTD tea and coffee, and others.

Packaging Type Insights:

• Bottles
• Cans
• Cartons
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes bottles, cans, cartons, and others.

Distribution Channel Insights:

• Retail
• Food Service
• Supermarkets and Hypermarkets
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes retail, food service, supermarkets and hypermarkets, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Non-alcoholic Beverage Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam non-alcoholic beverage market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam non-alcoholic beverage market on the basis of product type?
• What is the breakup of the Vietnam non-alcoholic beverage market on the basis of packaging type?
• What is the breakup of the Vietnam non-alcoholic beverage market on the basis of distribution channel?
• What is the breakup of the Vietnam non-alcoholic beverage market on the basis of region?
• What are the various stages in the value chain of the Vietnam non-alcoholic beverage market?
• What are the key driving factors and challenges in the Vietnam non-alcoholic beverage market?
• What is the structure of the Vietnam non-alcoholic beverage market and who are the key players?
• What is the degree of competition in the Vietnam non-alcoholic beverage market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam non-alcoholic beverage market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam non-alcoholic beverage market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam non-alcoholic beverage industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.