Vietnam Oat Milk Market Size, Share, Trends and Forecast by Source, Product, Packaging Type, Application, Distribution Channel, and Region, 2025-2033

Vietnam Oat Milk Market Overview:

The Vietnam oat milk market size reached USD 2.87 Million in 2024. The market is projected to reach USD 7.38 Million by 2033, exhibiting a growth rate (CAGR) of 11.06% during 2025-2033. The market is expanding due to rising consumer preference for plant-based beverages and increasing awareness of lactose intolerance. Moreover, strong focus on health, sustainability, and dairy alternatives continues to support Vietnam oat milk market share across retail, foodservice, and household consumption segments.

Vietnam Oat Milk Market Trends:

Rising Health and Wellness Consciousness

The Vietnam oat milk market growth is largely fueled by rising health and wellness awareness among consumers. With a growing number of individuals prioritizing healthy diets, plant-based alternatives such as oat milk have gained strong momentum as a nutritious substitute for dairy. Oat milk is naturally rich in fiber, vitamins, and minerals, making it attractive for health-conscious buyers who want functional benefits beyond hydration. Additionally, increasing prevalence of lactose intolerance and allergies to soy or nuts has further strengthened the adoption of oat milk. Vietnamese millennials and Gen Z consumers, in particular, are actively seeking products that align with both personal well-being and environmental sustainability, and oat milk meets these demands effectively. The trend is also supported by social media influence and promotional campaigns by local and international brands highlighting the nutritional advantages of oat milk. As wellness-focused lifestyles continue to shape food and beverage consumption, oat milk is emerging not just as a dairy alternative but as a premium health product. This consumer shift is expected to sustain strong demand in the coming years, positioning oat milk as a mainstream choice in households, cafés, and retail outlets across Vietnam.

Expanding Role in Foodservice Industry

Vietnam’s oat milk market is experiencing a significant boost from the expansion of the foodservice sector, particularly in cafés, restaurants, and quick-service chains. The country’s vibrant café culture, led by both international franchises and local specialty coffee shops, is increasingly incorporating oat milk as a dairy-free option for beverages such as lattes, cappuccinos, and smoothies. Oat milk’s naturally creamy texture and neutral taste make it a preferred choice over other plant-based alternatives, as it blends seamlessly with coffee while maintaining consistency in flavor. This adaptability has encouraged foodservice providers to feature oat milk prominently on their menus, appealing to younger, urban consumers who are willing to pay more for healthier, eco-friendly products. Moreover, plant-based trends are influencing large-scale restaurant chains and bakery outlets, where oat milk is being used in recipes ranging from desserts to savory items. The rising popularity of vegan and flexitarian diets is another key driver pushing cafés and restaurants to expand their non-dairy offerings. By integrating oat milk into their menu options, foodservice operators are not only diversifying their offerings but also tapping into a growing customer base that values health, sustainability, and innovation in food experiences.

Sustainability and Environmental Awareness

Sustainability has become a defining factor shaping consumer purchasing decisions in Vietnam, directly influencing the demand for oat milk. Compared to traditional dairy, oat milk has a lower carbon footprint, requires less water, and uses more sustainable agricultural practices, making it an environmentally responsible choice. As Vietnam continues to address environmental challenges, such as climate change and resource management, consumers are aligning their food choices with eco-friendly values. Global movements promoting sustainable consumption have also reached Vietnamese urban centers, where eco-conscious buyers are increasingly turning to plant-based alternatives like oat milk. Brands are leveraging this trend by highlighting their sustainability credentials through eco-friendly packaging, ethical sourcing, and transparency in supply chains. Government campaigns promoting green consumption and waste reduction have further encouraged the adoption of sustainable products across households and commercial spaces. The growing awareness of environmental impacts has also made oat milk a popular choice among younger consumers, who are highly responsive to climate-conscious marketing. As sustainability continues to be a core priority for businesses and consumers alike, oat milk is well-positioned to capitalize on this shift, reinforcing its role as both a health-driven and eco-friendly alternative in Vietnam’s evolving beverage market.

Vietnam Oat Milk Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional level for 2025-2033. Our report has categorized the market based on source, product, packaging type, application, and distribution channel.

Source Insights:

• Organic
• Conventional

The report has provided a detailed breakup and analysis of the market based on the source. This includes organic and conventional.

Product Insights:

• Plain
• Flavored

The report has provided a detailed breakup and analysis of the market based on the product. This includes plain and flavored.

Packaging Type Insights:

• Cartons
• Bottles
• Others

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cartons, bottles, and others.

Application Insights:

• Food
• Beverages

The report has provided a detailed breakup and analysis of the market based on the application. This includes food and beverages.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, grocery stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Oat Milk Market News:

• June 2025: Vietnam’s Thanh An Co., Ltd. launched Oatta Oat Milk in ready-to-drink formats, including Pure Oat Milk and Oat Matcha Latte, fortified with biotin and Omega 3-6-9. This innovation boosted the Vietnam oat milk market by driving demand for healthier, functional beverages.

Vietnam Oat Milk Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam oat milk market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam oat milk market on the basis of source?
• What is the breakup of the Vietnam oat milk market on the basis of product?
• What is the breakup of the Vietnam oat milk market on the basis of packaging type?
• What is the breakup of the Vietnam oat milk market on the basis of application?
• What is the breakup of the Vietnam oat milk market on the basis of distribution channel?
• What is the breakup of the Vietnam oat milk market on the basis of region?
• What are the various stages in the value chain of the Vietnam oat milk market? 
• What are the key driving factors and challenges in the Vietnam oat milk market?
• What is the structure of the Vietnam oat milk market and who are the key players?
• What is the degree of competition in the Vietnam oat milk market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam oat milk market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam oat milk market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam oat milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.