Vietnam Online Advertising Market

Vietnam Online Advertising Market Overview:

The Vietnam online advertising market size reached USD 1,021.60 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,240.89 Million by 2033, exhibiting a growth rate (CAGR) of 9.12% during 2025-2033. The market is driven by rapid digital transformation initiatives, increasing internet penetration rates, widespread smartphone adoption among the tech-savvy population, and expanding e-commerce platforms driving targeted advertising investments across diverse consumer segments. Furthermore, growing significance of micro-influencers in beauty, fitness, travel, and technology sectors is expanding the Vietnam online advertising market share.

Vietnam Online Advertising Market Trends:

Rising Video Commerce Integration

Vietnam's online advertising landscape is undergoing a revolutionary shift toward video-centric campaigns, driven primarily by platforms becoming central to brand storytelling and consumer engagement. Video commerce has experienced unprecedented growth, leading this transformation. The dominance of video content is particularly pronounced among Gen Z and millennial consumers, who prefer short, engaging, and informative formats for product discovery and reviews. Live-streaming for e-commerce is gaining substantial momentum, converting real-time engagement into direct sales conversions and establishing new benchmarks for interactive advertising. This trend is fundamentally reshaping how brands approach digital advertising, with companies increasingly investing in short-form video content, interactive live streams, and behind-the-scenes storytelling to drive emotional connections and build consumer trust in an increasingly competitive marketplace.

Artificial Intelligence (AI) Integration Advancement

Vietnamese advertising firms are rapidly embracing artificial intelligence technologies to revolutionize campaign planning, content production, and distribution strategies, fundamentally altering marketing execution speed and precision across all sectors. AI-powered tools are becoming integral to content development, consumer behavior analysis, and automated campaign management, enabling brands to reach target audiences at scale with personalized messaging while significantly reducing production costs and improving ROI. From intelligent chatbots providing customer service to AI-generated visuals and dynamic content optimization, technology adoption is enabling brands to deliver precisely targeted regional and demographic messaging that drives campaign effectiveness. The integration extends to programmatic advertising platforms, where machine learning algorithms evaluate billions of ad opportunities in real-time, optimizing each campaign toward specific business goals including return on ad spend (ROAS), lifetime value (LTV), and cost per action metrics. This technological advancement is particularly effective in Vietnam's heterogeneous and dynamic market, where reaching precise regional or demographic segments with customized messaging often determines the difference between campaign success and failure.

Social Media Platform Expansion

Vietnam's social media landscape demonstrates exceptional engagement rates, with a major portion of the population actively participating across platforms and emerging local platforms. The social media advertising segment has captured the dominant market share among ad formats, driven by advanced targeting capabilities and extensive reach among younger demographics who represent prime targets for digital campaigns. Vietnamese consumers demonstrate high trust levels toward influencer recommendations compared to traditional advertisements, making social media influencer marketing a particularly powerful tool for driving brand awareness and conversions across diverse product categories. The growing significance of micro-influencers in beauty, fitness, travel, and technology sectors is creating new opportunities for authentic brand partnerships and community-driven marketing strategies that resonate with local cultural preferences and consumer behaviors.

E-commerce Growth Driving Advertising

Vietnam's e-commerce market expansion is serving as a primary catalyst for online advertising growth, representing a significant opportunity for digital advertising investments. Major e-commerce platforms have transformed consumer shopping habits and prompted businesses to prioritize online channels, driving substantial increases in digital advertising spend across multiple verticals. The e-commerce sector commands the largest share of digital advertising expenditure, primarily due to the sector's heavy reliance on online platforms to drive traffic, increase conversions, and build brand recognition in competitive marketplace environments. Mobile commerce optimization has become essential as the majority of Vietnamese consumers access the internet through mobile devices. This mobile-first approach is creating substantial opportunities for location-based advertising, mobile app advertising, and social commerce integration that bridges the gap between social media engagement and direct e-commerce transactions.

Vietnam Online Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type.

Type Insights:

• Search
• Display
• Classified
• Video
• Others (Lead Generation, Rich Media, etc.)

The report has provided a detailed breakup and analysis of the market based on the type. This includes search, display, classified, video, and others (lead generation, rich media, etc.).

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Online Advertising Market News:

• July 2025: Appier, a SaaS firm rooted in AI that focuses on innovative AdTech and MarTech offerings, has officially introduced the AdCreative.ai solution in Vietnam. This platform, driven by Generative AI, enables Vietnamese brands to enhance creative output, improve campaign effectiveness, and expand personalized marketing initiatives. The launch event drew hundreds of marketers, advertisers, and business leaders, excited to discover how AI is changing creative processes and fostering business development.
• June 2025: Digital-first agency Monks is broadening its presence in Southeast Asia by entering Vietnam, driven by increasing demand from both existing and new clients in the area. This expansion allows Monks to leverage Vietnam’s rapidly growing talent pool and digital economy, providing clients with enhanced agility and scalability.

Vietnam Online Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam online advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam online advertising market on the basis of type?
• What is the breakup of the Vietnam online advertising market on the basis of region?
• What are the various stages in the value chain of the Vietnam online advertising market?
• What are the key driving factors and challenges in the Vietnam online advertising market?
• What is the structure of the Vietnam online advertising market and who are the key players?
• What is the degree of competition in the Vietnam online advertising market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam online advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam online advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam online advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.