The Vietnam online education market size reached USD 249.95 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,459.68 Million by 2033, exhibiting a growth rate (CAGR) of 19.30% during 2025-2033. The market is driven by increased internet access and smartphone proliferation, making virtual education accessible to a wider audience across urban and rural areas. Government-led digitalization initiatives, including strategic education sector reforms, are accelerating online curriculum development and infrastructure improvements. A rising emphasis on practical, career-oriented learning programs tailored to Vietnam’s evolving job market is further augmenting the Vietnam online education market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 249.95 Million |
Market Forecast in 2033 | USD 1,459.68 Million |
Market Growth Rate 2025-2033 | 19.30% |
Growing Preference for Skill-Based Learning
There is a marked shift among Vietnamese learners toward online programs focused on skill acquisition and professional development, driven by changing labor market dynamics. As Vietnam becomes an increasingly important player in regional supply chains and global services, industries are placing greater emphasis on specialized technical and soft skills. Online education providers now offer targeted programs in fields such as information technology, digital marketing, finance, and foreign languages to meet employer expectations. Employers increasingly prefer candidates with recognized certifications and demonstrable skills, encouraging individuals to pursue short-term, modular courses alongside formal education. International collaborations between Vietnamese institutions and foreign universities have further diversified the availability of globally recognized qualifications online. On July 15, 2024, Australia-based edtech company HEX expanded its online learning programs to Vietnam, offering USD 1,200 scholarships to the first 100 students. Coordinated from Ho Chi Minh City, the program features academic credit pathways with Australia’s Group of Eight universities and local module facilitation by Draper Startup House Vietnam. HEX also introduced a bilateral “Entrepreneur Exchange” with the City of Melbourne, granting scholarships for Vietnamese entrepreneurs to engage with Melbourne’s startup ecosystem. Moreover, the growing startup ecosystem in Vietnam encourages entrepreneurial learning through specialized online mentorship and accelerator programs. This shift toward career-oriented education, supported by rising technological accessibility, forms a foundational pillar for Vietnam online education market growth.
Government Initiatives Supporting E-Learning Expansion
Vietnam’s government has implemented several initiatives to promote the adoption of online education, further strengthening the sector’s potential. The Ministry of Education and Training (MOET) has prioritized digital education integration through policies focused on enhancing ICT infrastructure in schools and promoting teacher training in digital pedagogy. Programs such as “Digital Transformation of the Education Sector by 2025” emphasize developing high-quality online curricula aligned with national educational standards. Public-private partnerships are encouraged to foster innovation, enabling local and international edtech companies to collaborate in creating customized platforms for Vietnamese learners. Additionally, national universities are increasingly offering online degrees, diploma programs, and skill certification courses to cater to a growing demand for flexible learning pathways. Efforts to bridge digital divides and improve broadband connectivity across provinces ensure broader access to digital education tools. Vietnam’s online learning platforms market is projected to reach USD 247.47 million in 2025, growing at a 14.78% CAGR to hit USD 429.49 million by 2029. The number of users is expected to reach 9.7 million by 2029, with user penetration rising from 7.8% in 2025 to 9.5%. The average revenue per user (ARPU) is estimated at USD 31.78 in 2025. These proactive policies and systemic support measures have reinforced market momentum, making regulatory backing a key contributor to sustained development in Vietnam’s online education sector.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, provider, technology, and end-user.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes academic (higher education, vocational training, and K-12 education), corporate (large enterprises and SMBs), and government.
Provider Insights:
The report has provided a detailed breakup and analysis of the market based on the provider. This includes content and services.
Technology Insights:
The report has provided a detailed breakup and analysis of the market based on the technology. This includes mobile e-learning, rapid e-learning, virtual classroom, and others.
End-User Insights:
The report has provided a detailed breakup and analysis of the market based on the end-user. This includes higher education institutions and K-12 schools.
Regional Insights:
The report has also provided a comprehensive analysis of all major regional markets. This includes Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered |
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Providers Covered | Content, Services |
Technologies Covered | Mobile E-Learning, Rapid E-Learning, Virtual Classroom, Others |
End-Users Covered | Higher Education Institutions, K-12 Schools |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: