Vietnam Online Grocery Market

Market Overview:

Vietnam online grocery market size is projected to exhibit a growth rate (CAGR) of 22.30% during 2024-2032. The increasing internet penetration and smartphone usage, the sudden outbreak of COVID-19 pandemic, rapid urbanization and hectic work schedules, and increasing disposable income particularly among the middle-class population represent some of the key factors driving the market.

Online grocery shopping is a convenient and increasingly popular method of purchasing groceries and other household items over the internet. It allows consumers to browse, select, and order a wide range of groceries and everyday necessities from the comfort of their homes or through mobile apps. These items typically include fresh produce, dairy products, canned goods, frozen foods, toiletries, cleaning supplies, and more. The process of online grocery shopping involves visiting an e-commerce website or using a dedicated grocery shopping app provided by a retailer. Customers can create accounts, browse through product categories, and add items to their virtual shopping carts. They can specify quantities, choose brands, and sometimes even apply digital coupons or discounts. Once the shopping is complete, customers proceed to check out and make a payment through secure online transactions. Online grocery retailers typically offer various delivery options to cater to customer preferences. These options may include doorstep delivery, where groceries are delivered directly to the customer's home at a scheduled time, or the option to schedule a pickup at a designated store location. Some retailers may also offer same-day or next-day delivery services, providing added convenience for those who need their groceries quickly. Online grocery shopping provides convenience and time-saving advantages, as customers can avoid the need to physically visit a brick-and-mortar store, wait in lines, or navigate crowded aisles.

Vietnam Online Grocery Market Trends:

One of the primary drivers of the online grocery market in Vietnam is the increasing internet penetration and smartphone usage. As more Vietnamese consumers gain access to the internet and become comfortable with online transactions, the online grocery shopping platform becomes more accessible and convenient. This trend has been further accelerated by affordable mobile data plans and improved internet infrastructure, making it easier for consumers to shop for groceries online. In addition, the urbanization of Vietnam has led to a significant shift in lifestyles, with more people residing in cities and urban areas. As a result, consumers, particularly in urban centers like Hanoi and Ho Chi Minh City, have busier schedules and less time for traditional grocery shopping. Online grocery platforms offer a time-saving solution, allowing busy urbanites to order groceries from the comfort of their homes or workplaces, and have them delivered to their doorsteps. Besides, the COVID-19 pandemic has accelerated the adoption of online grocery shopping in Vietnam and around the world. Lockdowns and social distancing measures pushed many consumers to explore online alternatives for their essential needs. The convenience and safety of online grocery shopping became even more apparent during this time, leading to a sustained increase in online grocery sales. Moreover, Vietnam has been experiencing a steady increase in disposable income, particularly among the middle-class population. This rising income level has led to an increased willingness to spend on convenient services like online grocery shopping. Consumers are willing to pay a premium for the convenience of having groceries delivered to their doorstep, and this has contributed to the growth of the online grocery market. Furthermore, the convenience of doorstep delivery and flexible delivery time slots is a significant driver of online grocery shopping. Consumers can choose delivery slots that fit their schedules, reducing the need for planning trips to physical stores. Additionally, some online grocery platforms offer quick delivery options, including same-day or next-day delivery, further enhancing convenience.

Vietnam Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, business model, platform, and purchase type.

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others
   

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

• Web-Based
• App-Based
   

The report has provided a detailed breakup and analysis of the market based on the platform. This includes web-based and app-based.

Purchase Type Insights:

• One-Time
• Subscription
   

A detailed breakup and analysis of the market based on the purchase type have also been provided in the report. This includes one-time and subscription.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Online Grocery Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam online grocery market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam online grocery market?
• What is the breakup of the Vietnam online grocery market on the basis of product type?
• What is the breakup of the Vietnam online grocery market on the basis of business model?
• What is the breakup of the Vietnam online grocery market on the basis of platform?
• What is the breakup of the Vietnam online grocery market on the basis of purchase type?
• What are the various stages in the value chain of the Vietnam online grocery market? 
• What are the key driving factors and challenges in the Vietnam online grocery?
• What is the structure of the Vietnam online grocery market and who are the key players?
• What is the degree of competition in the Vietnam online grocery market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam online grocery market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam online grocery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam online grocery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.