Vietnam Organic Tea Market Size, Share, Trends and Forecast by Product, Taste, Form, Distribution Channel, and Region, 2026-2034

Vietnam Organic Tea Market Overview:

The Vietnam organic tea market size reached USD 6.02 Million in 2025. The market is projected to reach USD 11.24 Million by 2034, exhibiting a growth rate (CAGR) of 7.19% during 2026-2034. The market is evolving, driven by a growing domestic interest in health-conscious products and expanding export opportunities. Though organic production now accounts for a relatively small section of the country's tea-growing region, efforts are made to push product quality and branding. The intent is to satisfy the strict standards of overseas markets, especially in Europe and North America. With more momentum behind such programs, the industry is on the verge of tremendous growth, adding to a rising Vietnam organic tea market share.

Vietnam Organic Tea Market Trends:

Certification and Branding Initiatives

The drive to obtain organic certifications is a critical factor shaping Vietnam’s organic tea industry, helping producers meet stringent international standards. In May 2024, government programs and agricultural bodies emphasized expanding organic tea cultivation, promoting sustainable farming methods and ensuring compliance with global certification requirements. These initiatives aim to improve product traceability, quality, and marketability, enabling greater access to demanding markets such as the European Union and Japan. Enhanced branding efforts accompany certification, with cooperatives and producers investing in developing unique identities that highlight organic and sustainable attributes. This approach supports Vietnam’s efforts to differentiate its tea in crowded international markets, appealing to health-conscious and environmentally aware consumers. The focus on certification and branding also aligns with broader shifts toward sustainability in agriculture, encouraging adoption of eco-friendly practices throughout the value chain. As Vietnam strengthens its organic tea certification framework, the industry is better positioned to capitalize on premium market opportunities. These ongoing efforts are integral to shaping Vietnam organic tea market trends, reflecting a more sophisticated and quality-focused sector.

Expansion of Export Markets

Vietnam has consistently grown its global presence in the organic tea market, becoming a primary exporter to South Asia, East Asia, and Southeast Asia. This expansion is fueled by the development of quality improvement and international certification standards, which are vital for accessing high-end markets. In February 2025, the nation witnessed extensive export activity, indicating growing demand from nations such as Pakistan, Taiwan, and Indonesia. Despite growing export quantities, the area under organic tea cultivation is still small, making up only a small portion of the overall tea-growing area. This leaves room for continued growth as farmers target ecologically friendly farming practices. To take advantage of such opportunities, efforts are being taken to advance branding, enhance organic certifications, and maintain quality consistency. These advancements play a crucial role in promoting Vietnam's profile and competitiveness in the international tea market. In total, these aspects are driving continued Vietnam organic tea market growth, which presents a positive direction towards fulfilling international demand.

Growing Demand for Premium and Specialty Organic Teas

Consumer preferences in Vietnam and key export markets are shifting toward specialty and premium organic teas as the global trend goes toward high-grade, eco-friendly beverages. Specialty teas such as jasmine, oolong, and lotus varieties are gaining popularity since they offer unique flavor profiles as well as perceived health advantages. This trend encourages producers to diversify their products and invest in improved cultivation and processing technology that offers quality and consistency gains. Focusing on specialty types of tea, the industry can enter more lucrative segments of the market, raising competitiveness and profitability overall. The trend also suits increasing global concern about environmental sustainability and healthy consumption, encouraging organic certification and traceability standards. Investments in organic cultivation and value-added processing are boosting Vietnam's share in international organic tea trade. Rising emphasis on specialty and high-end teas is a significant feature of Vietnam organic tea market, indicating the industry's willingness to adapt to evolving demands and commitment to quality-driven growth.

Vietnam Organic Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product, taste, form, and distribution channel.

Product Insights:

• Camelia Sinesis-based
  • Black Tea
  • Green Tea
  • White Tea
  • Oolong Tea
  • Others
• Herbal Tea

The report has provided a detailed breakup and analysis of the market based on the product. This includes camelia sinesis-based (black tea, green tea, white tea, oolong tea, and others) and herbal tea.

Taste Insights:

• Flavored
• Plain

A detailed breakup and analysis of the market based on the taste have also been provided in the report. This includes flavored and plain.

Form Insights:

• Tea Bag
• Leaf and Powder Tea
• Liquid

The report has provided a detailed breakup and analysis of the market based on the form. This includes tea bag, leaf and powder tea, and liquid.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Organic Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam organic tea market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam organic tea market on the basis of product?
• What is the breakup of the Vietnam organic tea market on the basis of taste?
• What is the breakup of the Vietnam organic tea market on the basis of form?
• What is the breakup of the Vietnam organic tea market on the basis of distribution channel?
• What is the breakup of the Vietnam organic tea market on the basis of region?
• What are the various stages in the value chain of the Vietnam organic tea market? 
• What are the key driving factors and challenges in the Vietnam organic tea market?
• What is the structure of the Vietnam organic tea market and who are the key players?
• What is the degree of competition in the Vietnam organic tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam organic tea market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam organic tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam organic tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.