Vietnam Pea Protein Market Size, Share, Trends and Forecast by Product Type, Application, End User, and Region, 2025-2033

Vietnam Pea Protein Market Overview:

The Vietnam pea protein market size reached USD 4.95 Million in 2024. The market is projected to reach USD 14.29 Million by 2033, exhibiting a growth rate (CAGR) of 12.50% during 2025-2033. The market is expanding due to rising consumer demand for plant-based nutrition and clean-label food products. Moreover, growing adoption in dietary supplements, beverages, and meat alternatives continues to support Vietnam pea protein market share across both domestic and international food processing segments.

Vietnam Pea Protein Market Trends:

Rising Demand for Plant-Based Nutrition

One of the most prominent drivers of Vietnam pea protein market growth is the rising demand for plant-based nutrition. As consumers increasingly shift towards healthier diets, pea protein is gaining strong traction as a sustainable and allergen-free alternative to traditional animal proteins. Vietnam is witnessing a noticeable increase in the adoption of vegetarian and vegan lifestyles, particularly among younger demographics and urban populations, which is fueling the demand for pea protein in food and beverages. The protein’s high digestibility, non-GMO profile, and rich amino acid composition make it highly suitable for use in dairy alternatives, bakery, and sports nutrition products. Moreover, growing health awareness and concerns related to lactose intolerance and soy allergies are further accelerating its preference among consumers. International and domestic food manufacturers are also expanding their portfolios by introducing innovative plant-based offerings fortified with pea protein to meet evolving dietary preferences. The rising penetration of fitness and wellness culture, coupled with government initiatives encouraging sustainable food production, continues to reinforce market demand. Collectively, these factors are positioning pea protein as a mainstream ingredient in Vietnam’s food industry, thereby fostering long-term market opportunities.

Expanding Role in Functional Foods

The Vietnam pea protein market is undergoing prominent growth since its role in functional foods and beverages is expanding. Rising disposable incomes along with a greater awareness of the link that exists between diet and health outcomes have steadily driven functional food consumption. Pea protein has a clean label, is natural, so it is added more to meal replacements, protein bars, dietary supplements, and fortified drinks. It has multifunctional properties including outstanding solubility, water-binding capacity, and texture improvement ability. Food technologists along with manufacturers find it highly attractive due to these properties. Pea protein is minimally processed, sustainable, and also fits what consumers want in transparency. The global trend toward high-protein diets strongly resonates in Vietnam because domestic and multinational brands develop pea protein-improved premium functional food products. Lifestyle-related health issues are now increasingly common, such as are obesity and diabetes, so consumers choose from protein-rich, low-calorie alternatives. Food processors as well as research institutions do also collaborate to help develop new formulations. These formulations do expand on how people do use pea protein for functional applications, supporting also its presence within Vietnam.

Industrial Applications Beyond Food Sector

Beyond the food and beverage industry, the Vietnam pea protein market is witnessing significant opportunities in industrial applications, particularly within personal care, cosmetics, and animal nutrition. Pea protein’s high nutritional profile and skin-friendly properties make it an increasingly valuable ingredient in skincare and haircare formulations, where it is used to improve hydration, elasticity, and protection. In animal feed, pea protein serves as a sustainable and cost-effective protein source that supports animal growth and health while reducing dependency on traditional soy and fishmeal inputs. The rising awareness of sustainable farming practices and the government’s focus on environmental conservation are driving demand for such alternative protein sources. Moreover, pea protein is finding its way into bioplastics and eco-friendly packaging materials, aligning with Vietnam’s push towards greener industries and circular economy initiatives. The expansion into these non-food industries is diversifying revenue streams for manufacturers and creating new investment prospects in the domestic market. With growing R&D investments and technological advancements, pea protein is increasingly positioned as a versatile raw material capable of meeting the needs of multiple sectors. This broadening application base is expected to play a pivotal role in accelerating the overall growth trajectory of the pea protein market in Vietnam.

Vietnam Pea Protein Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional level for 2025-2033. Our report has categorized the market based on product type, application, and end user.

Product Type Insights:

• Isolates 
• Concentrates
• Textured

A detailed breakup and analysis of the market based on product type have also been provided in the report. This includes isolates, concentrates, and textured.

Application Insights:

• Dietary Supplements
• Bakery Products
• Meat Substitutes
• Beverages
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes dietary supplements, bakery products, meat substitutes, beverages, and others.

End User Insights:

• Retail
• Institutional

A detailed breakup and analysis of the market based on end user have also been provided in the report. This includes retail and institutional.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Pea Protein Market News:

• June 2025: Roquette expanded its NUTRALYS portfolio by launching NUTRALYS T WHEAT 600L and NUTRALYS T PEA 700XC textured proteins. This development enhanced the versatility and nutritional quality of plant-based foods, positively influencing Vietnam pea protein market growth by supporting sustainable, high-protein alternatives.

Vietnam Pea Protein Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam pea protein market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam pea protein market on the basis of product type?
• What is the breakup of the Vietnam pea protein market on the basis of application?
• What is the breakup of the Vietnam pea protein market on the basis of end user?
• What is the breakup of the Vietnam pea protein market on the basis of region?
• What are the various stages in the value chain of the Vietnam pea protein market? 
• What are the key driving factors and challenges in the Vietnam pea protein market?
• What is the structure of the Vietnam pea protein market and who are the key players?
• What is the degree of competition in the Vietnam pea protein market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam pea protein market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam pea protein market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam pea protein industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.