Vietnam Plant-Based Beverages Market Size, Share, Trends and Forecast by Type, Product, Distribution Channel, and Region, 2025-2033

Vietnam Plant-Based Beverages Market Overview:

The Vietnam plant-based beverages market size reached USD 165.85 Million in 2024. Looking forward, the market is expected to reach USD 318.11 Million by 2033, exhibiting a growth rate (CAGR) of 6.73% during 2025-2033. The market is fueled by a growing desire for healthier and dairy-free products. Increased awareness about lactose intolerance, changing lifestyles toward vegan and flexitarian diets, and an emerging preference for natural ingredients are major drivers increasing demand. Local and global brands are retaliating by launching new-age products in supermarkets, cafes, and online shopping, further increasing uptake and growth of Vietnam plant-based beverages market share.

Vietnam Plant-Based Beverages Market Trends:

Traditional Ingredients Reinvented for Modern Lifestyles

The most unique trend in the Vietnam plant-based beverages market is the contemporary makeover of age-old ingredients like soy, mung bean, black sesame, rice, and coconut. These ingredients have been a mainstay in Vietnamese drinks and foods for years and are widely available at street stalls and homemade beverages. There is, however, an evident change in the way these drinks are currently being packaged and marketed. Rather than being restricted to casual environments, these classic drinks are now being redefined in convenient, ready-to-consume forms that suit the hectic lifestyles of urban consumers. Local businesses are riding this familiarity by transforming these drinks with pleasing packaging, extended shelf life, and nutritional information, appealing to health-mindful locals as well as inquisitive foreign tourists. This is a phenomenon in which traditional taste is made present-fresh again through modern convenience, enabling the current generation of Vietnamese consumers to enjoy the old along with the new.

Premiumization and Functional Wellness Appeal

Vietnamese consumers in major cities such as Hanoi and Ho Chi Minh City are shifting toward premium plant-based drinks that provide extra functional benefits. More consumers are interested in beverages that enhance immunity, digestion, and energy, which is causing manufacturers to add ingredients such as chia seeds, turmeric, collagen, and added vitamins to their products. This trend is also driven significantly by international wellness trends, as well as post-pandemic emphasis on health resilience. Plant-based milk alternatives like almond, oat, and cashew are now being fortified with calcium and protein to create a similar nutritional profile to dairy, yet with a cleaner label. The trend of specialty cafés and health food stores is also fueling the growth of such products in retail and foodservice channels. As consumers become more sophisticated, the focus on clean, functional, and premium plant-based drinks is transforming the product landscape and establishing a new benchmark for quality, further influencing the Vietnam plant-based beverages market growth.

Expansion of E-Commerce Infrastructure

Vietnam's expanding e-commerce infrastructure and internet penetration are also transforming the manner in which plant-based drinks are discovered and bought. Young people, a substantial segment of Vietnam's population, are increasingly looking to online media as well as social media platforms for browsing new health trends, such as living plant-based. This consumer is health-focused while also being concerned with convenience along with sustainability and thus serves as a major influence in the transition to plant-based beverage consumption. Online food retailers, mobile apps, and digital-native healthy food brands are riding this trend by delivering at home, providing product reviews, and influencer alliances to acquire and retain customers. The rising popularity of plant-based beverages across digital platforms particularly resonates within second-tier cities and rural regions, where shoppers might face limited physical retailing opportunities. This young, digitally empowered consumption pattern is driving rapid mainstream adoption of plant-based beverages in Vietnam, turning them into a standard feature across daily hydration and wellness habits.

Vietnam Plant-Based Beverages Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, product, and distribution channel.

Type Insights:

• Soy-based
• Coconut-based
• Almond-based
• Rice-based
• Oats-based
• Hemp-based
• Hazelnut-based
• Cashew-based
• Flax-based

The report has provided a detailed breakup and analysis of the market based on the type. This includes soy-based, coconut-based, almond-based, rice-based, oats-based, hemp-based, hazelnut-based, cashew-based, and flax-based.

Product Insights:

• Plain
• Flavored

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes plain and flavored.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, and online stores.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Plant-Based Beverages Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam plant-based beverages market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam plant-based beverages market on the basis of type?
• What is the breakup of the Vietnam plant-based beverages market on the basis of product?
• What is the breakup of the Vietnam plant-based beverages market on the basis of distribution channel?
• What is the breakup of the Vietnam plant-based beverages market on the basis of region?
• What are the various stages in the value chain of the Vietnam plant-based beverages market? 
• What are the key driving factors and challenges in the Vietnam plant-based beverages market?
• What is the structure of the Vietnam plant-based beverages market and who are the key players?
• What is the degree of competition in the Vietnam plant-based beverages market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam plant-based beverages market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam plant-based beverages market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam plant-based beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.