Vietnam Plant-Based Food Market Size, Share, Trends and Forecast by Type, Source, Distribution Channel, and Region, 2025-2033

Vietnam Plant-Based Food Market Overview:

The Vietnam plant-based food market size reached USD 58.85 Million in 2024. Looking forward, the market is expected to reach USD 175.41 Million by 2033, exhibiting a growth rate (CAGR) of 11.54% during 2025-2033. The market is fueled by growing health awareness, expanding vegetarian and vegan trends, and food safety and sustainability concerns. Urban shoppers, particularly younger generations, are moving toward plant-based alternatives because of their perceived health and environmental advantage. Furthermore, global dietary trends and easy access to new plant-based offerings are also driving demand. Startups and local food producers also increase offerings, making plant-based food more available and affordable. Cultural affinities with the use of plant-based ingredients in foods eaten traditionally by Vietnamese further enhance this change, leading to the continued growth of Vietnam plant-based food market share.

Vietnam Plant-Based Food Market Trends:

Emergence of Health-Aware and Flexitarian Consumers

One of the major trends in the Vietnam plant-based food market is the expansion of health-aware and flexitarian consumers, especially among urban populations like Ho Chi Minh City and Hanoi. Though vegetarianism and veganism have been traditionally linked to religious and cultural influences in Vietnam, the present transition is more lifestyle oriented. Food consumers are adopting plant-based diets for reasons related to heart health, digestion, and food safety. Moreover, heightened consciousness of the connections between meat eating and long-term diseases is also affecting consumer attitude. This movement is also driven by greater exposure to global food trends and wellness influencers on social media. Plant-based eating is being adopted by dedicated vegetarians and flexitarians, who aim to cut down on animal product intake yet not completely cut it out. Consequently, demand for plant-based equivalents of common foods, ranging from dairy substitutes to meat alternatives and even protein snacks, is picking up.

Emergence of Local Innovation and Culinary Integration

The country's vibrant culinary culture is mixing well with the trend toward plant-based food innovation, thereby making traditional food more compatible with contemporary dietary trends. Vietnamese startups and local food businesses are taking advantage of this wave by creating plant-based versions that integrate perfectly into Vietnamese culinary traditions. Take, for instance, meat-free pho, banh mi, and spring rolls becoming increasingly popular using ingredients such as tofu, mushrooms, jackfruit, and soy protein. This indigenous innovation is underpinned by a natural comfort with plant-based foodstuffs in the cuisine of Vietnam, making it simpler for consumers to embrace and appreciate such substitutes. Moreover, producers are working on improving taste, texture, and nutritional content to better match conventional meat and dairy products yet still meeting health and ethical criteria. The convenience and cultural appeal of these products are serving to bridge the gap between modern food fashion and tradition and make plant-based foods a sustainable and desirable option for a wider portion of the population, which further contributes to the Vietnam plant-based food market growth.

Growth Through Retail and Foodservice Channels

Another key trend fueling market growth is the spread of plant-based food options through Vietnam's retail and foodservice industries. Major food chains, convenience stores, and specialty organic stores are now stocking plant-based products as diverse as milk substitutes and tofu-based snacks to meat alternatives and ready-to-consume meals. Online grocery stores are also simplifying the process for consumers nationwide to be able to enjoy plant-based products, particularly in regions where such foods were not readily available before. In response to changing consumer preferences, fast-food businesses, cafes, and restaurants are expanding their menus to include plant-based options. These are vegetarian restaurants while also being mainstream restaurants featuring plant-based alternatives of popular dishes. The phenomenon is especially evident among young consumers, expatriates, and tourists who actively look for healthier and sustainable foods. With growing availability and promotional efforts emphasizing health and environmental advantages, plant-based foods are increasingly going mainstream in Vietnam, opening the way for further market growth and diversification.

Vietnam Plant-Based Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, source, and distribution channel.

Type Insights:

• Dairy Alternatives
• Meat Alternatives
• Egg Substitutes and Condiments
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes dairy alternatives, meat alternatives, egg substitutes and condiments, and others.

Source Insights:

• Soy
• Almond
• Wheat
• Others

A detailed breakup and analysis of the market based on the source has also been provided in the report. This includes soy, almond, wheat, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Plant-Based Food Market News:

• In August 2025, Roquette, a pioneer in food innovation and a world leader in plant-based ingredients, organized the Roquette Food Innovation Seminar in Ho Chi Minh City in collaboration with distributor Nam Viet Do. More than 160 clients, partners, and business leaders attended the event, which reaffirmed Roquette's dedication to using cooperative innovation to advance the future of food in Vietnam. Through product concepts catered to Vietnam's changing consumer expectations, particularly in the areas of flavor, texture, and health, the seminar provided a strategic platform for investigating market prospects and encouraging consumer participation.

Vietnam Plant-Based Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam plant-based food market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam plant-based food market on the basis of type?
• What is the breakup of the Vietnam plant-based food market on the basis of source?
• What is the breakup of the Vietnam plant-based food market on the basis of distribution channel?
• What is the breakup of the Vietnam plant-based food market on the basis of region?
• What are the various stages in the value chain of the Vietnam plant-based food market? 
• What are the key driving factors and challenges in the Vietnam plant-based food market?
• What is the structure of the Vietnam plant-based food market and who are the key players?
• What is the degree of competition in the Vietnam plant-based food market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam plant-based food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam plant-based food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam plant-based food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.