Vietnam Power Bank Market

Vietnam Power Bank Market Overview:

The Vietnam power bank market size reached USD 61.00 Million in 2024. The market is projected to reach USD 105.59 Million by 2033, exhibiting a growth rate (CAGR) of 5.64% during 2025-2033. Rapid smartphone use, rising e-commerce usage, and young customers' more mobile lifestyles are the main factors propelling the market. Moreover, the demand is fueled by frequent travel, longer workdays, and a dependence on mobile devices for digital payments, entertainment, and communication. Vietnam's power bank market share is also being stimulated by improvements in high-capacity and fast-charging power banks, competitive pricing from both domestic and foreign manufacturers, and growing knowledge of portable charging options. The expansion of adoption is also significantly influenced by urbanization and tech-savvy customer behavior.

Vietnam Power Bank Market Trends:

Rapid Smartphone Penetration and Mobile Device Usage

The surge in smartphone adoption is a key Vietnam power bank market trends. With over half of the population now using smartphones and an increasing number owning multiple devices such as tablets, wireless earbuds, and wearable gadgets, the demand for portable charging solutions has grown exponentially. Users require reliable power sources to support their devices throughout the day, especially as smartphones are increasingly used for communication, social media, entertainment, and mobile banking. This widespread usage, combined with frequent travel and long commuting times in urban areas, creates a strong need for portable and high-capacity power banks. As device usage intensifies, consumers prioritize convenience and uninterrupted connectivity, directly fueling the adoption of power banks as essential tech accessories across households, offices, and on-the-go lifestyles in Vietnam.

Growth of E-Commerce and Digital Payments

The rapid expansion of e-commerce and digital payment platforms in Vietnam has become a key driver of the power bank market. With mobile banking, digital wallets, and online shopping on the rise, uninterrupted device functionality is increasingly critical. By May 2024, Mobile Money services had over 8.8 million users, even in rural areas, reflecting the widespread shift toward cashless transactions. At the same time, consumers rely heavily on smartphones for food delivery, ride-hailing, and financial services, which heightens demand for reliable charging solutions. Power banks provide the portability and efficiency needed to maintain constant connectivity. Additionally, online platforms make power banks more accessible through diverse options, competitive pricing, and promotional campaigns. This digital lifestyle, supported by growing e-commerce activity and smartphone dependency, continues to fuel market demand, encouraging local and international brands to expand offerings for Vietnam’s tech-savvy users.

Urbanization and On-the-Go Lifestyle

Vietnam's burgeoning urbanization and highly mobile lifestyle are key drivers of power bank use. According to estimates as of 2024, 40.6% of the population is already living in urban regions, where extensive commutes, packed workdays, and constant travel impose intense reliance on mobile devices for communication, navigation, and entertainment. Power banks are a hassle-free solution to stay powered during the day, especially in traffic-congested cities or places where charging facilities are scarce. The younger generation, which is the major chunk of the city population, values portability, efficiency, and multiple device charging, and thus drives demand for fast-charging, high-capacity power banks. Urban areas also focus technology-hungry consumers who are early adopters of new gadgets, further driving adoption. This urban way of life transformation, together with the increasing need for mobile connectivity, continues to support Vietnam's power bank market growth that is strong and consistent.

Vietnam Power Bank Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, battery type, power rating, and application.

Product Type Insights:

• Portable Power Banks
• Solar Power Banks
• Battery Cases

The report has provided a detailed breakup and analysis of the market based on the product type. This includes portable power banks, solar power banks, battery cases.

Battery Type Insights:

• Lithium-Ion
• Lithium-Polymer

A detailed breakup and analysis of the market based on the battery type have also been provided in the report. This includes lithium-ion and lithium-polymer.

Power Rating Insights:

• Below 3,000 mAh
• 3,001 mAh – 8,000 mAh
• 8,001 mAh – 20,000 mAh
• Above 20,000 mAh

A detailed breakup and analysis of the market based on the power rating have also been provided in the report. This includes Below 3,000 mAh, 3,001 mAh – 8,000 mAh, 8,001 mAh – 20,000 mAh, above 20,000 mAh.

Application Insights:

• Smartphones
• Tablets
• Portable Media Devices
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes smartphones, tablets, portable media devices, others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Power Bank Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam power bank market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam power bank market on the basis of product type?
• What is the breakup of the Vietnam power bank market on the basis of battery type?
• What is the breakup of the Vietnam power bank market on the basis of power rating?
• What is the breakup of the Vietnam power bank market on the basis of application?
• What is the breakup of the Vietnam power bank market on the basis of region?
• What are the various stages in the value chain of the Vietnam power bank market? 
• What are the key driving factors and challenges in the Vietnam power bank market?
• What is the structure of the Vietnam power bank market and who are the key players?
• What is the degree of competition in the Vietnam power bank market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam power bank market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam power bank market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam power bank industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.