Vietnam Retail Analytics Market Size, Share, Trends and Forecast by Function, Component, Deployment Mode, End User, and Region, 2025-2033

Vietnam Retail Analytics Market Overview:

The Vietnam retail analytics market size reached USD 52.00 Million in 2024. The market is projected to reach USD 266.90 Million by 2033, exhibiting a growth rate (CAGR) of 17.77% during 2025-2033. The market is experiencing steady growth fueled by the growing use of data-driven initiatives among retailers to maximize customer experience, operations efficiency, and decision-making. Companies are using advanced technologies to derive actionable insights about consumer behavior and market trends. As digital transformation gathers pace throughout the retail industry, demand for scalable cloud-based analytics solutions grows ever stronger. This changing environment marks the increased role of data in determining retail strategies and increasing Vietnam retail analytics market share.

Vietnam Retail Analytics Market Trends:

Real-Time Data & Omnichannel Integration for Improved Decision Making

Vietnamese retailers are rapidly shifting data infrastructure to bring offline and online touchpoints together in a unified analytics system. The shift is making decision-making more agile, especially for handling inventory, pricing, and customer interaction. As electronic payments and e-commerce expand, analytics applications are employed to trace customers' paths that begin in social media, continue in-store, and conclude on mobile checkout websites. Access to such data in real-time allows retailers to adjust promotions dynamically, improve conversion rates, and reduce stockouts. In August 2024, Vietnam's total retail sales of consumer goods and services continued to demonstrate a steady rise, which indicates an overall demand scenario that is stable but needs to be met in haste by retailers. This has led to a rapid uptake of cloud-based business analytics platforms, sensor-attached inventory management, and mobile-engaged loyalty schemes. More companies are making investments in omnichannel dashboards that consolidate sales, supply chain, and customer data to offer actionable intelligence. All these developments are enhancing the efficiency of operations and being key drivers behind the state of the Vietnam retail analytics market growth.

Analytics‑Driven Personalisation & AI in Customer Experience

Vietnam's retail industry is transforming from mass marketing to precision targeting, with AI and analytics fueling a new generation of personalized customer experiences. Retailers are applying data insights from shopping patterns, purchasing history, and online interaction to personalize product suggestions, offers, and communication. This encompasses AI-driven applications such as intelligent recommendation engines, automated chatbots, and dynamic pricing plans that adapt according to customer demand and inclinations. In Vietnam, e-commerce sites saw a significant boost in order frequency during March 2025, as consumers become more at ease with online shopping and expect more individualized service. To comply with this need, companies are combining analytics on social commerce, loyalty initiatives, and mobile applications so they can segment customers better and present real-time promotions. Predictive analytics also support the identification of high-value customers and churn reduction by forecasting needs and behaviors prior to occurrence. These capabilities are no longer reserved for large players; they're becoming imperative for retailers across all sizes to remain relevant and competitive. Such personalisation drive is one of the prime driving forces behind today's Vietnam retail analytics market trends.

Emphasizing Operational Efficiency and Back-End Retail Analytics

In Vietnam's retail industry, increasingly, there is an acknowledgment that data analytics is not only about knowing customers it's also a vital source for enhancing internal operations. Retailers are using backend analytics more and more to drive efficiency in areas such as inventory management, staffing, replenishment, and in-store execution. Solutions that capture data from point-of-sale systems, shelf sensors, and workforce management applications are enabling companies to make better decisions every day. Store operations teams are leveraging these findings to maximize shelf availability, minimize waste, and stock the right items at the right times. Warehouse operations and logistics are also being optimized through predictive analytics and automated resupply systems, enabling just-in-time inventory without losing service quality. Staff scheduling, task prioritization, and energy management are now also data-driven, assuring more optimal utilization of assets and cost containment. Overall, this transformation is making retail operations more responsive to shifts in demand, allowing for greater customer satisfaction, and ultimately shielding profitability in an ever-more competitive market landscape.

Vietnam Retail Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on function, component, deployment mode, and end user.

Function Insights:

• Customer Management
• In-Store Operation
• Strategy and Planning
• Supply Chain Management
• Marketing and Merchandizing
• Others

The report has provided a detailed breakup and analysis of the market based on the function. This includes customer management, in-store operation, strategy and planning, supply chain management, marketing and merchandizing, and others.

Component Insights:

• Software
• Services

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes software and services.

Deployment Mode Insights:

• On-Premises
• Cloud-Based

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based.

End User Insights:

• Small and Medium-sized Enterprises
• Large Enterprises

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes small and medium-sized enterprises and large enterprises.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Retail Analytics Market News:

• July 2025: Appier, an AI-native SaaS firm, has introduced its AdCreative.ai platform in Vietnam, aiming to transform how Vietnamese brands create marketing content. The launch reflects growing enthusiasm in the country for generative AI tools that streamline creative production and enable personalized campaigns. By integrating this platform with its existing suite of advertising and engagement solutions, Appier is positioning Vietnamese companies to produce high-quality visuals more rapidly, adaptively, and at scale. The move underlines Vietnam’s role in the region’s evolving digital marketing ecosystem.

Vietnam Retail Analytics Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam retail analytics market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam retail analytics market on the basis of function?
• What is the breakup of the Vietnam retail analytics market on the basis of component?
• What is the breakup of the Vietnam retail analytics market on the basis of deployment mode?
• What is the breakup of the Vietnam retail analytics market on the basis of end user?
• What is the breakup of the Vietnam retail analytics market on the basis of region?
• What are the various stages in the value chain of the Vietnam retail analytics market? 
• What are the key driving factors and challenges in the Vietnam retail analytics market?
• What is the structure of the Vietnam retail analytics market and who are the key players?
• What is the degree of competition in the Vietnam retail analytics market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam retail analytics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam retail analytics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam retail analytics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.