Vietnam Retail Sourcing and Procurement Market Size, Share, Trends and Forecast by Solution, Service, Deployment, End Use, and Region, 2025-2033

Vietnam Retail Sourcing and Procurement Market Overview:

The Vietnam retail sourcing and procurement market size reached USD 22.80 Million in 2024. The market is expected to reach USD 55.59 Million by 2033, exhibiting a growth rate (CAGR) of 10.41% during 2025-2033. The market is witnessing strong growth, propelled by rapid digital transformation and the rising adoption of cloud-based procurement solutions. Businesses are increasingly focusing on supply chain optimization to enhance efficiency and reduce costs. Supportive government policies promoting digital economy development and the surge in e-commerce penetration are further accelerating Vietnam retail sourcing and procurement market share. Additionally, the need for cost-effective procurement processes is driving retailers and suppliers to adopt advanced sourcing technologies, boosting the sector’s overall market share and competitiveness.

Vietnam Retail Sourcing and Procurement Market Trends:

Supply Chain Optimization and Cost Management

Vietnamese retail enterprises are prioritizing supply chain resilience and cost optimization in response to global economic uncertainties and evolving consumer demands. The focus has shifted from purely cost-driven procurement to value-based sourcing that emphasizes quality, sustainability, and supplier reliability. Retailers are implementing strategic sourcing methodologies, conducting comprehensive spend analysis, and establishing long-term supplier partnerships to reduce procurement risks and achieve sustainable cost savings. Advanced analytics and spend visibility tools are enabling better category management, contract optimization, and compliance monitoring. This strategic approach to procurement is particularly evident in Vietnam's rapidly expanding e-commerce sector, where efficient sourcing and procurement processes directly impact customer satisfaction and business profitability. These developments significantly influence Vietnam retail sourcing and procurement market trends while sustaining market growth.

Digital Transformation Acceleration

Vietnam’s national digital transformation strategy is reshaping the retail sourcing and procurement sector, driven by the government’s digital economy development plan for 2024-2025. A key highlight of this transformation is the rapid adoption of AI, with 47,000 Vietnamese businesses embracing AI solutions in 2024—an 18% adoption rate, up from 13% the year before, marking 39% year-on-year growth. Retail enterprises are increasingly shifting from paper-based processes to advanced digital procurement platforms that provide real-time visibility, automated workflows, and improved supplier collaboration. This transition is supported by stronger internet infrastructure, cloud adoption, and enabling regulatory frameworks. The integration of AI and machine learning into procurement systems enhances predictive analytics, demand forecasting, and intelligent supplier selection. These advancements are significantly shaping Vietnam’s retail sourcing and procurement market growth, boosting efficiency, competitiveness, and sustainable growth in global supply chains.

Integration of Advanced Technologies

The adoption of emerging technologies such as blockchain, IoT, and robotic process automation (RPA) is transforming procurement operations across Vietnam's retail sector. Blockchain technology is enhancing supply chain transparency and traceability, particularly important for food and beverage retailers seeking to ensure product authenticity and safety. IoT sensors are providing real-time inventory monitoring and demand sensing capabilities, enabling more accurate procurement planning and reduced stockouts. RPA is automating routine procurement tasks such as purchase order processing, invoice matching, and supplier onboarding, freeing up procurement professionals to focus on strategic activities. Cloud-based procurement platforms are facilitating seamless integration between different business systems and enabling mobile accessibility for procurement teams. These technological advancements are driving significant improvements in procurement efficiency, accuracy, and strategic value delivery, reinforcing Vietnam retail sourcing and procurement market trends and contributing to robust demand.

Vietnam Retail Sourcing and Procurement Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on solution, service, deployment, and end use.

Solution Insights:

• Strategic Sourcing
• Supplier Management
• Contract Management
• Procure-to-pay
• Spend Analysis

The report has provided a detailed breakup and analysis of the market based on the solution. This includes strategic sourcing, supplier management, contract management, procure-to-pay, and spend analysis.

Service Insights:

• Implementation
• Consulting
• Training and Support

A detailed breakup and analysis of the market based on the service have also been provided in the report. This includes implementation, consulting, and training and support.

Deployment Insights:

• On-premise
• Hybrid
• Cloud

The report has provided a detailed breakup and analysis of the market based on the deployment. This includes on-premise, hybrid, and cloud.

End Use Insights:

• Small and Medium Enterprise (SME)
• Large Enterprise

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes small and medium enterprise (SME) and large enterprise.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Retail Sourcing and Procurement Market News:

• In September 2025, The Vietnam International Sourcing (VIS) and Export Forum 2025 opened in Ho Chi Minh City on September 4, attracting 450 procurement delegations from 60 countries. Deputy Minister Phan Thị Thắng highlighted Vietnam’s $786 billion trade in 2024 and $515 billion in the first seven months of 2025. Now in its third year, VIS features over 400 Vietnamese enterprises showcasing 12,000 products, aiming to connect local businesses with global supply chains, including key markets like the US, EU, Japan, and emerging regions.
• In April 2024, Big Lots has opened new buying offices in Ho Chi Minh City, Vietnam, and Shanghai, China, to strengthen its global sourcing strategy. The move aims to enhance product procurement, including closeout deals, and generate significant operational cost savings. CEO Bruce Thorn emphasized that these offices will help Big Lots offer a wider assortment of products at extreme value prices, boosting competitiveness and supporting the retailer’s turnaround plan in the evolving global marketplace.

Vietnam Retail Sourcing and Procurement Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam retail sourcing and procurement market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam retail sourcing and procurement market on the basis of solution?
• What is the breakup of the Vietnam retail sourcing and procurement market on the basis of service?
• What is the breakup of the Vietnam retail sourcing and procurement market on the basis of deployment?
• What is the breakup of the Vietnam retail sourcing and procurement market on the basis of end use?
• What is the breakup of the Vietnam retail sourcing and procurement market on the basis of region?
• What are the various stages in the value chain of the Vietnam retail sourcing and procurement market?
• What are the key driving factors and challenges in the Vietnam retail sourcing and procurement market?
• What is the structure of the Vietnam retail sourcing and procurement market and who are the key players?
• What is the degree of competition in the Vietnam retail sourcing and procurement market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam retail sourcing and procurement market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam retail sourcing and procurement market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam retail sourcing and procurement industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.