Vietnam Rice Milk Market Size, Share, Trends and Forecast by Form, Source, End Use, and Region, 2026-2034

Vietnam Rice Milk Market Summary:

The Vietnam rice milk market size was valued at USD 3.31 Million in 2025 and is projected to reach USD 6.29 Million by 2034, growing at a compound annual growth rate of 7.40% from 2026-2034.  

The market is driven by rising health consciousness among Vietnamese consumers, increasing prevalence of lactose intolerance, and growing adoption of plant-based diets. Demand is further accelerated by the expanding middle-class population with enhanced purchasing power, the influence of Western dietary trends, and the development of modern retail infrastructure. Additionally, innovative product launches by major domestic manufacturers and the proliferation of e-commerce platforms are strengthening the Vietnam rice milk market share.

Key Takeaways and Insights:

• By Form: Powder rice milk dominates the market with a share of 60% in 2025, driven by extended shelf life, convenient storage, and cost-effectiveness for both consumers and manufacturers.
   
• By Source: Conventional leads the market with a share of 65% in 2025, reflecting widespread availability, competitive pricing, and established consumer trust in traditional production methods.
   
• By End Use: Food and beverages hold the largest share at 50% in 2025, fueled by increasing incorporation of rice milk in ready-to-drink beverages, bakery products, and confectionery items.
   
• Key Players: The Vietnam rice milk market exhibits moderate fragmentation with domestic players leading through extensive distribution networks and innovative product lines. Key participants in international brands are also maintaining presence through import channels and distributor partnerships.

To get more information on this market Request Sample

Vietnam's rice milk market is experiencing robust expansion as consumer preferences shift toward healthier, plant-based alternatives. Rising urbanization, particularly in major economic hubs like Ho Chi Minh City and Hanoi, is driving demand for convenient, nutritious beverage options. The market is also supported by increasing awareness of lactose intolerance, which affects a significant portion of the Asian population. Vietnam's dairy alternatives market is projected to reach USD 296.8 Million by 2033, exhibiting a growth rate (CAGR) of 9.02% during 2025-2033, as per IMARC Group, demonstrating strong growth potential for rice milk products as consumers increasingly prioritize health and sustainability in their purchasing decisions.

Vietnam Rice Milk Market Trends:

Rising Demand for Health-Conscious and Clean-Label Products

Vietnamese consumers are increasingly prioritizing health-conscious and clean-label rice milk products free from artificial preservatives and additives. This trend reflects heightened awareness of nutrition and willingness to pay premium prices for perceived health benefits. The organic food market in Vietnam reached USD 255.5 Million in 2025 and is projected to reach USD 1,496 Million by 2034, exhibiting a growth rate (CAGR) of 21.70% during 2026-2034, allowing consumers to pay more for organic products compared to conventional food. This consumer behavior strongly supports the demand for clean-label rice milk products.

Expansion of Flavored Variants and Product Innovation

Product innovation through diverse flavor offerings is reshaping market dynamics, with manufacturers introducing vanilla, chocolate, and locally-inspired flavor profiles to attract broader consumer segments. The global rice milk market is projected to reach USD 1,556.0 Million by 2033, exhibiting a growth rate (CAGR) of 7.75% during 2025-2033, with increasing application areas driving growth.

Integration with Modern Retail and E-commerce Channels

Vietnam's rapid expansion of modern retail infrastructure and e-commerce platforms is significantly enhancing rice milk accessibility across the country. The Vietnam e-commerce market is expected to reach USD 239.3 Billion by 2033, exhibiting a growth rate (CAGR) of 26.20% during 2025-2033 as per IMARC Group, presenting significant distribution opportunities for rice milk products reaching consumers nationwide.

Market Outlook 2026-2034:

The Vietnam rice milk market is projected to grow steadily through 2033, driven by favorable demographic trends, rising disposable incomes, and shifting consumer preferences toward healthier lifestyles. Government focus on developing the digital economy and expanding retail infrastructure will significantly enhance rice milk product accessibility in both urban and rural areas. The market generated a revenue of USD 3.31 Million in 2025 and is projected to reach a revenue of USD 6.29 Million by 2034, growing at a compound annual growth rate of 7.40% from 2026-2034.

Vietnam Rice Milk Market Report Segmentation:

Form Insights:

• Powder Rice Milk
• Fluid Rice Milk

Powder rice milk dominates the Vietnam rice milk market with a 60% share of total market revenue in 2025.

The powder rice milk segment's dominance is driven by its practical advantages including extended shelf life, convenient storage requirements, and cost-effectiveness in Vietnam's developing cold chain infrastructure. The format is particularly well-suited for regions with limited refrigeration capabilities, as powder form can be stored without temperature-controlled environments until reconstitution. According to research data, Vietnam's fresh milk production still faces challenges, with domestic supply meeting only about 40% of the country's demand, making powder formats a viable alternative for broader market penetration.

Additionally, powder rice milk offers versatility in consumption, enabling consumers to control concentration levels and prepare the product according to personal preferences. Major manufacturers have standardized powder packaging for their mainstream product lines, leveraging economies of scale in production and distribution. The segment benefits from strong adoption in both urban and rural areas, where powder formats provide practical solutions for varying consumption patterns and household sizes. The format's convenience for bulk purchasing and cost savings particularly resonates with value-conscious Vietnamese consumers.

Source Insights:

• Organic
• Conventional

Conventional rice milk leads the Vietnam rice milk market with a commanding 65% market share in 2025.

The conventional segment's market leadership reflects established consumer trust in traditional production methods and widespread availability across distribution channels. Vietnam's rice production advantages, as one of the world's leading rice exporters, provide a strong foundation for conventional rice milk manufacturing with reliable raw material supply. According to industry data, Vietnam produced approximately 2.05 Billion Liters of fresh milk in 2024, demonstrating the country's expanding dairy processing capabilities that support conventional rice milk production.

The competitive pricing of conventional rice milk products enables broader market penetration across diverse income segments, particularly in rural areas and among price-sensitive consumers. Major domestic manufacturers including Vinamilk and TH True Milk have established comprehensive distribution networks that prioritize conventional products due to their mainstream appeal and higher volume potential. The segment also benefits from government support for domestic agricultural processing, contributing to increased consumer spending across all product categories.

End Use Insights:

Access the Comprehensive Market Breakdown Request Sample

• Food and Beverages
• Nutraceutical and Baby Food
• Personal Care
• Pharmaceuticals
• Others

Food and beverages represent the largest end use segment of the Vietnam rice milk market, with 50% market share in 2025.

The food and beverages segment leads due to rice milk's primary consumption as a ready-to-drink dairy alternative and ingredient in various food applications. Vietnamese consumers increasingly incorporate rice milk into their daily beverage routines, consuming it as standalone drinks, breakfast accompaniments, and in bakery applications. The segment also benefits from rice milk's versatility in confectionery manufacturing, dessert preparations, and as a base ingredient in smoothies and flavored beverage formulations across foodservice establishments.

The food service industry's expansion, including restaurants, cafes, and quick-service chains, has accelerated segment growth by normalizing plant-based milk consumption. According to IMARC Group, the Vietnam food service market is projected to grow from USD 21.92 Billion in 2024 to USD 54.27 Billion by 2033, marking a CAGR of 9.70% during 2025-2033. Additionally, domestic beverage brands have launched ready-to-drink rice milk products in convenient single-serve formats, capturing the on-the-go consumption occasion and expanding the segment's addressable market across diverse consumer demographics.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Northern Vietnam, anchored by Hanoi, represents a significant market for rice milk characterized by value-conscious consumers who prioritize product research before purchasing. Northern Vietnamese consumers demonstrate preference for trusted brands offering long-term value, with traditional shopping methods remaining prevalent alongside growing e-commerce adoption among younger urban populations.

Central Vietnam presents emerging opportunities for rice milk market expansion, with growing urbanization in cities like Da Nang and Nha Trang driving modern retail development and tourism-led dining demand. The region exhibits a balance between traditional consumption patterns and evolving health-conscious preferences, with local distributors playing crucial roles in product accessibility across diverse geographical terrains. Central coastal cities are emerging as significant markets on the back of tourism-led hospitality demand, creating new distribution channels for rice milk products.

Southern Vietnam, led by Ho Chi Minh City, represents the largest and most dynamic regional market for rice milk. The region benefits from higher disposable incomes, cosmopolitan lifestyles, and strong preference for premium international and health-focused products. Southern consumers demonstrate higher e-commerce adoption and openness to new product trials, making it the primary market for innovative rice milk variants. The presence of superior logistics and faster rollout of modern trade networks further supports market growth in this region.

Market Dynamics:

Growth Drivers:

Why is the Vietnam Rice Milk Market Growing?

Rising Health Consciousness and Lactose Intolerance Awareness

Growing awareness about health and nutrition among Vietnamese consumers is a primary driver of rice milk market growth. Consumers increasingly recognize the nutritional benefits of rice milk, including its easy digestibility, low allergen profile, and suitability for those with lactose intolerance. The trend is particularly pronounced among urban populations who have greater access to health information through digital platforms and social media, with Vietnam's urbanization rate expected to exceed by 2030.

Expanding Middle Class and Rising Disposable Incomes

Vietnam's expanding middle class with rising disposable incomes is enabling consumers to afford plant-based products including rice milk. Vietnam's GDP growth reached 6.1% in 2024, improving living standards and driving demand for dairy alternatives. This economic growth translates directly into increased spending on health-oriented food and beverages, with consumers willing to pay premium prices for perceived quality and nutritional benefits.

Retail Infrastructure Expansion and E-commerce Growth

The rapid expansion of modern retail infrastructure and e-commerce platforms is significantly enhancing rice milk accessibility across Vietnam. Modern retail formats including supermarkets, hypermarkets, and convenience stores are proliferating in both urban and suburban areas. Bach Hoa Xanh expanded to approximately 2,180 stores by mid-2025, marking its highest store count to date. Major e-commerce platforms, along with social commerce channels, are enabling consumers nationwide to access rice milk products conveniently, demonstrating the digital infrastructure development supporting market growth.

Market Restraints:

What Challenges the Vietnam Rice Milk Market is Facing?

Higher Price Points Compared to Traditional Dairy

Rice milk products are typically sold at a premium price compared to conventional dairy milk, limiting adoption in price-sensitive consumer segments. Processing requirements and quality standards drive up production costs. This price difference creates challenges for market penetration in rural areas and among lower-income consumer categories, which prioritize affordability over health-related attributes.

Competition from Other Plant-Based Milk Alternatives

Rice milk faces competition from other plant-based alternatives that have already gained a foothold in Vietnam, such as soy milk, oat milk, and coconut milk. Soy milk benefits from traditional consumption patterns and lower production costs, while oat milk popularity is growing globally. This competitive landscape makes the plant-based dairy market more fragmented and may challenge the possibility of rice milk gaining dominant market share.

Limited Consumer Awareness in Rural Markets

Consumer awareness of rice milk and its benefits remains limited in rural areas, where traditional dairy consumption patterns persist. Educational campaigns and marketing efforts are required to expand the consumer base beyond urban centers. Additionally, distribution challenges in remote regions restrict product availability and market penetration in these areas.

Competitive Landscape:

The Vietnam rice milk market exhibits moderate consolidation with domestic dairy giants maintaining significant market presence alongside international plant-based specialists. Vinamilk, as the country's leading dairy company, has strategically expanded into plant-based milk including rice-containing products through its diverse product portfolio. TH True Milk holds a substantial position in the packaged fresh milk segment and continues to expand its plant-based product lines to capture the growing demand for dairy alternatives. International players including Blue Diamond Growers, Califia Farms, and Pacific Foods maintain presence through import channels and distributor partnerships. The competitive landscape is characterized by product innovation, flavor differentiation, sustainable production initiatives, and distribution network expansion as key strategic priorities among market participants.

Vietnam Rice Milk Market Report Coverage: