Vietnam Rice Milk Market

Vietnam Rice Milk Market Overview:

The Vietnam rice milk market size reached USD 3.07 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 6.00 Million by 2033, exhibiting a growth rate (CAGR) of 7.71% during 2025-2033. The market is driven by the rising consumer preference for plant-based milk alternatives, increasing lactose intolerance awareness among Vietnamese consumers, and the growing demand for organic and sustainable food products among health-conscious individuals. Additionally, the heightened availability of plant-based milk products across various grocery stores is expanding the Vietnam rice milk market share.

Vietnam Rice Milk Market Trends:

Increasing Consumer Demand for Plant-Based Alternatives

The market in Vietnam is witnessing a considerable shift towards plant-based milk alternatives, with rice milk gaining traction as a popular alternative among health-aware customers. The trend is mostly influenced by shifting dietary trends, environmental awareness, and increasing recognition of the health benefits of plant-based nutrition. Rice milk provides a sweet flavor and velvety texture that are very appealing to Vietnamese taste buds, which is why it is also a desirable substitute for dairy products. Rice milk is also specifically popular among consumers who are looking for hypoallergenic products, as rice milk is a nut-free, soy-free, and gluten-free product. Based on a Rakuten Insight survey in Vietnam, as of February 2024, 86 percent of the interviewees indicated that they had experimented with plant milk substitutes like soy, rice, almond, or oat milk. Growing availability of rice milk offerings in modern retail channels, supermarkets, and convenience stores throughout key Vietnamese cities is also promoting consumers' adoption and market growth.

Growing Lactose Intolerance Awareness and Health Consciousness

Increasing knowledge about lactose intolerance and its related health consequences is notably driving the demand for rice milk in Vietnam. As Vietnamese consumers gain greater awareness about gut health problems and lactose intolerance among Asian populations, they are looking actively for appropriate substitutes to traditional dairy products. Rice milk is a perfect fit because it is lactose-free by nature and easy to digest, and thus perfect for people with sensitive digestive systems. Market development is also driven by the growing health awareness of urban Vietnamese consumers, including millennials and Gen Z generations. Consumers are increasingly focusing on functional foods and beverages that promote overall health and digestive well-being. The milk alternatives market is driven by growing awareness about lactose intolerance among people, coupled with a growing trend towards health food and veganism. Healthcare experts and nutritionists are also prescribing rice milk as a good alternative for patients with certain dietary needs and allergies.

Increasing Demand for Sustainable Food Products

Environmental sustainability is an increasingly important consideration for consumer purchasing in Vietnam's food and beverage (F&B) industry. Rice milk production needs much less water and emits fewer carbon emissions than dairy farming, so it is an eco-friendly option for green Vietnamese consumers. The sustainable aspect of rice cultivation in Vietnam as one of the world's largest rice producers allows for a healthy environment for local rice milk production and consumption. Urban Vietnamese consumers are now more interested in the environmental implications of their food and willing to pay a premium for environment friendly options, thereby supporting the Vietnam rice milk market growth. The efforts by the Vietnamese government to support sustainable agriculture and food security are also driving growth for plant-based food offerings, such as rice milk.

Vietnam Rice Milk Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on form, source, and end use.

Form Insights:

• Powder Rice Milk
• Fluid Rice Milk

The report has provided a detailed breakup and analysis of the market by form. This includes powder rice milk and fluid rice milk.

Source Insights:

• Organic
• Conventional

A detailed breakup and analysis of the market based on the source have been provided in the report. This includes organic and conventional.

End Use Insights:

• Food and Beverages
• Nutraceutical and Baby Food
• Personal Care
• Pharmaceuticals
• Others

The report has also provided a comprehensive analysis the market based on the end use. This includes food and beverages, nutraceutical and baby food, personal care, pharmaceuticals, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Rice Milk Market News:

• September 2025: LASUCO, well-known beverage and grain rice milk manufacturer in Vietnam, announced its plans to participate in the Vietnam International Sourcing Expo 2025 in Ho Chi Minh City, a global occasion for companies looking for a wholesale drink supplier and reliable partners in the food and beverage sector.
• August 2025: Rita Food & Drink Co., Ltd. participated in the SECC Exhibition Center in Ho Chi Minh City to showcase a wide range of its products including the Better-for-you & plant-based: Brown Rice Milk (250 ml), Basil Seed drinks (Papaya, Mixed Fruit, etc.), Coconut Milk (290 ml glass), and Aloe Vera with Pulp (250 ml).

Vietnam Rice Milk Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam rice milk market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam rice milk market on the basis of form?
• What is the breakup of the Vietnam rice milk market on the basis of source?
• What is the breakup of the Vietnam rice milk market on the basis of end use?
• What is the breakup of the Vietnam rice milk market on the basis of region?
• What are the various stages in the value chain of the Vietnam rice milk market?
• What are the key driving factors and challenges in the Vietnam rice milk market?
• What is the structure of the Vietnam rice milk market and who are the key players?
• What is the degree of competition in the Vietnam rice milk market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam rice milk market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam rice milk market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam rice milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.