Vietnam Smart Retail Market Size, Share, Trends and Forecast by Offering, Retailer Size, Application, End User, and Region, 2025-2033

Vietnam Smart Retail Market Overview:

The Vietnam smart retail market size reached USD 237.90 Million in 2024. The market is projected to reach USD 1,556.06 Million by 2033, exhibiting a growth rate (CAGR) of 20.66% during 2025-2033. The market is driven by accelerating digital transformation and AI integration across retail operations, the widespread adoption of omnichannel retail strategies connecting online and offline experiences, and the surge in mobile-first commerce with smart payment systems transforming customer interactions. Additionally, Vietnam's tech-savvy consumer base and supportive government digital transformation initiatives are propelling the Vietnam smart retail market share.

Vietnam Smart Retail Market Trends:

Rising Adoption of AI-Driven Retail Solutions

As retailers use AI-driven solutions to improve consumer interaction and operational efficiency, the smart retail sector in Vietnam is rapidly changing. Artificial intelligence is being used by retailers for predictive analytics, inventory control, and personalized suggestions. This data-driven strategy boosts sales and lowers operating expenses. AI and machine learning-powered smart checkout systems are being used to reduce human error, expedite transactions, and improve customer convenience. Additionally, chatbots and virtual assistants driven by AI are assisting shops in offering 24/7 customer service, assisting customers with purchase decisions, and enhancing the overall shopping experience. Dynamic pricing techniques are also supported by AI integration, giving businesses the ability to instantly modify prices in response to demand, seasonality, and patterns of consumer behavior. These technological advancements are not only enhancing consumer satisfaction but also helping retailers optimize supply chains and reduce waste. With increasing investments in AI infrastructure and growing consumer preference for seamless shopping experiences, the Vietnam smart retail market growth is being significantly bolstered, reflecting strong potential for continued expansion in both e-commerce and physical retail sectors.

Expansion of Omnichannel Retail Strategies

In order to satisfy changing consumer demands, Vietnamese retailers are progressively implementing omnichannel strategies, which combine physical storefronts with online platforms. Customers may browse, buy, and return products across a variety of channels because to omnichannel retail's smooth integration of online and in-store purchasing. In order to guarantee product availability and prompt delivery, retailers are putting in place intelligent inventory tracking systems that coordinate stock across physical locations, online, and mobile applications. With their convenient payment methods, loyalty plans, and tailored incentives, mobile apps and digital wallets are also becoming as important enablers. Retailers are also employing data analytics from various touchpoints to learn more about consumer preferences, which helps them create more specialized marketing campaigns and provide better product recommendations. Customers can see products in real-world environments by integrating augmented reality (AR) and virtual reality (VR) capabilities into the omnichannel experience, which increases their confidence in making a purchase. Businesses are benefiting from increased sales conversion, improved customer engagement, and brand loyalty as a result of this move toward a single retail environment. As a result, the use of omnichannel strategies is helping the Vietnam smart retail sector by increasing operational efficiency and improving the general shopping experience in urban and semi-urban areas.

Smart Store Technologies Transforming Experiences

The retail scene in Vietnam is changing as a result of smart store technology, which provide efficient, automated, and interactive shopping experiences. In order to reduce labor dependency and streamline retail operations, technologies including smart mirrors, RFID-enabled inventory management, IoT-enabled shelving, and self-checkout kiosks are being implemented. Real-time data analytics from sensors and linked devices are being used by retailers more and more to track customer behavior, improve shop designs, and effectively handle stock replenishment. Furthermore, as a result of post-pandemic consumer expectations, automated payment systems such as mobile payments and QR code scanning are increasing transaction speed and reducing human interaction. Additionally, in-store digital displays and AI-powered suggestions are improving personalization by making sure that customers are shown products that are appropriate for their tastes. Retailers are further experimenting with robotics and smart carts to assist shoppers, reduce queuing time, and maintain operational efficiency during peak hours. These innovations are not only improving convenience and reducing operational costs but also fostering customer loyalty through enhanced shopping experiences. As a result, the Vietnam smart retail market is witnessing substantial adoption of smart store technologies, reinforcing its potential for sustained growth and digital transformation across retail segments.

Vietnam Smart Retail Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional level for 2025-2033. Our report has categorized the market based on offering, retailer size, application, and end user.

Offering Insights:

• Hardware
  • RFID Tags and Labels
  • Scanner/Readers
  • Mobile Computers
  • Point of Sale (POS) Terminals
  • Others
• Software
  • Retail Management Software
  • POS Software
  • Inventory Management
  • Others
• Services
  • Integration and Deployment Services
  • Consulting Services
  • Support and Maintenance Services

The report has provided a detailed breakup and analysis of the market based on offering. This includes hardware (RFID tags and labels, scanner/readers, mobile computers, point of sale (POS) terminals, and others), software (retail management software, POS software, inventory management, and others), and services (integration and deployment services, consulting services, and support and maintenance services).

Retailer Size Insights:

• Small and Mid-sized Retailers
• Large Retailers

A detailed breakup and analysis of the market based on retailer size have also been provided in the report. This includes small and mid-sized retailers and large retailers.

Application Insights:

• Visual Marketing
• Smart Label
• Smart Payment System
• Intelligent System
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes visual marketing, smart label, smart payment system, intelligent system, and others.

End User Insights:

• Supermarkets
• Hypermarkets
• Specialty Stores
• Department Stores
• Others

A detailed breakup and analysis of the market based on end user have also been provided in the report. This includes supermarkets, hypermarkets, specialty stores, department stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Smart Retail Market News:

• July 2025: SUNMI and Excel Technologies launched Vietnam’s first “SUNMI Home” in Ho Chi Minh City, introducing an advanced digital retail ecosystem with smart commercial devices and scenariz-based solutions. This development strengthened Vietnam’s smart retail infrastructure, enhancing technology adoption and driving market growth.

Vietnam Smart Retail Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam smart retail market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam smart retail market on the basis of offering?
• What is the breakup of the Vietnam smart retail market on the basis of retailer size?
• What is the breakup of the Vietnam smart retail market on the basis of application?
• What is the breakup of the Vietnam smart retail market on the basis of end user?
• What is the breakup of the Vietnam smart retail market on the basis of region?
• What are the various stages in the value chain of the Vietnam smart retail market? 
• What are the key driving factors and challenges in the Vietnam smart retail market?
• What is the structure of the Vietnam smart retail market and who are the key players?
• What is the degree of competition in the Vietnam smart retail market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam smart retail market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam smart retail market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam smart retail industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.