Vietnam Sports and Energy Drinks Market Size, Share, Trends and Forecast by Product Type, Target Audience, Distribution Channel, Packaging, Ingredient, and Region, 2025-2033

Vietnam Sports and Energy Drinks Market Overview:

The Vietnam sports and energy drinks market size reached USD 600.00 Million in 2024. The market is projected to reach USD 1,041.52 Million by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The market is driven by the growing health and fitness consciousness among Vietnamese consumers, supported by government initiatives to promote physical activity and sports development. Additionally, the expansion of modern retail distribution channels, including hypermarkets and convenience stores, is making these beverages more accessible to consumers across urban and rural areas, thereby enhancing the Vietnam sports and energy drinks market share.

Vietnam Sports and Energy Drinks Market Trends:

Growing Health and Fitness Consciousness

Vietnam is witnessing a tremendous growth in health and fitness awareness, especially among city dwellers and youth. This shift is essentially transforming the consumption habits and fueling the rising demand for sports drinks and energy drinks that facilitate an active lifestyle. Penetration of fitness clubs, gyms, and spas into major cities is indicative of this rising awareness, with health clubs and fitness clubs now accounting for a dominant end-consumer segment for sports drinks. Vietnamese consumers are in greater demand for products that not only deliver energy but also functional value in the form of hydration, electrolyte replacement, and vitamin intake. This trend is especially evident in the working population, who need accessible energy solutions to cope with stressful schedules in keeping with healthy choices. In October 2024, the Vietnamese government ratified Decision No. 1189/QD-TTg, which details the Strategy for the Development of Physical Training and Sports in Vietnam through 2030, with a long-term vision extending to 2045. This comprehensive plan seeks to establish a sustainable and professional physical education framework, ensuring that all citizens have access to and can participate in sports and fitness activities. Among its key objectives is the goal of having the vast majority of students, university attendees, and armed forces personnel meet national physical training standards by 2045. This government commitment reflects and further reinforces the growing national emphasis on fitness and wellness, creating a favorable environment for the sports and energy drinks sector.

Government Initiatives and International Partnerships Enhancing Physical Activity

The Vietnamese government's proactive approach to promoting physical activity and sports development is creating substantial momentum for the Vietnam sports and energy drinks market growth. Beyond policy frameworks, the government is actively engaging in international partnerships and implementing grassroots programs to increase sports participation across all age groups. In June 2024, a partnership involving PATH (a global health non-profit), the World Health Organization (WHO), and the International Olympic Committee (IOC) was announced to increase access to health-enhancing activities for over one million people across five nations, including Vietnam, by 2025. The initiative builds on PATH's "Fit for Future" project launched in Vietnam in 2022, which has reached more than 10,000 students and trained over 200 teachers and administrators at provincial and district levels to use a phone app designed to increase physical activity among students. These initiatives address a critical public health challenge, as the WHO reports indicated that more than 80% of adolescents in Vietnam were not sufficiently physically active. By fostering a culture of regular physical activity and sports participation, these government-led and internationally supported programs are directly expanding the target consumer base for sports and energy drinks, particularly among youth and active individuals who require nutritional support for their increasingly active lifestyles.

Expansion of Modern Retail Distribution Channels

The rapid expansion and modernization of retail distribution channels throughout Vietnam are significantly enhancing the accessibility and visibility of sports and energy drinks to consumers nationwide. Hypermarkets, supermarkets, and convenience stores are proliferating across both primary and secondary cities, bringing international and domestic sports and energy drink brands within easy reach of a broader consumer base. This retail evolution is particularly important in a market where convenience and accessibility are key purchase drivers. In July 2024, Central Retail in Vietnam received approval for the investment and operation of GO! Hung Yen at the Conference on Master Plan Announcement and Investment Promotion in Hung Yen Province, with approval issued in the presence of Prime Minister Pham Minh Chinh and other high-ranking government officials. Central Retail commenced construction on the GO! hypermarket with a total area of nearly 16,000 square meters, scheduled to become operational in 2025, creating hundreds of direct and indirect jobs while expanding access to consumer goods. Such retail infrastructure investments are complemented by the growth of modern convenience store chains and the emergence of online retail platforms, which together are transforming the distribution landscape. These modern retail formats not only provide better product visibility and variety but also enable effective promotional activities and consumer education, thereby driving market penetration and category growth for sports and energy drinks across Vietnam's diverse geographic regions.

Vietnam Sports and Energy Drinks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, target audience, distribution channel, packaging, and ingredient.

Product Type Insights:

• Sports Drinks
• Energy Drinks
• Electrolyte-Enhanced Water

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sports drinks, energy drinks, and electrolyte-enhanced water.

Target Audience Insights:

• Athletes
• Fitness Enthusiasts
• Active Individuals
• Health-Conscious Consumers

A detailed breakup and analysis of the market based on the target audience have also been provided in the report. This includes athletes, fitness enthusiasts, active individuals, and health-conscious consumers.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Health Food Stores
• Online Retail
• Gymnasiums

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets/hypermarkets, convenience stores, health food stores, online retail, and gymnasiums.

Packaging Insights:

• Bottles
• Cans
• Pouches
• Cartons
• Concentrates

A detailed breakup and analysis of the market based on the packaging have also been provided in the report. This includes bottles, cans, pouches, cartons, and concentrates.

Ingredient Insights:

• Carbohydrates
• Electrolytes (Sodium, Potassium, Magnesium)
• Caffeine
• Vitamin B
• Antioxidants

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes carbohydrates, electrolytes (sodium, potassium, magnesium), caffeine, vitamin B, and antioxidants.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Sports and Energy Drinks Market News:

• January 2024: Masan Group Corporation in Vietnam unveiled EnerZ, an energy drink specifically crafted for Gen Z consumers. Formulated with key ingredients such as choline, vitamin B6, and caffeine, the beverage features a significantly reduced sugar content compared to conventional energy drinks. Available in melon and mango-passion fruit flavors, EnerZ combines the refreshing taste of real fruit juice with a healthier, more energizing drinking experience.
• June 2024: Tan Hiep Phat Beverage Group, the producer of Number 1 Energy Drink, launched a nationwide promotional campaign in Vietnam, giving consumers the opportunity to win substantial cash rewards. The program, themed “Rip Now for Instant Wins, Number 1” and “Energize, Break Through to Become Number 1,” took place between May and July 2024, featuring more than 250,000 exciting prizes to engage and reward participants across the country. 

Vietnam Sports and Energy Drinks Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam sports and energy drinks market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam sports and energy drinks market on the basis of product type?
• What is the breakup of the Vietnam sports and energy drinks market on the basis of target audience?
• What is the breakup of the Vietnam sports and energy drinks market on the basis of distribution channel?
• What is the breakup of the Vietnam sports and energy drinks market on the basis of packaging?
• What is the breakup of the Vietnam sports and energy drinks market on the basis of ingredient?
• What is the breakup of the Vietnam sports and energy drinks market on the basis of region?
• What are the various stages in the value chain of the Vietnam sports and energy drinks market?
• What are the key driving factors and challenges in the Vietnam sports and energy drinks market?
• What is the structure of the Vietnam sports and energy drinks market and who are the key players?
• What is the degree of competition in the Vietnam sports and energy drinks market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam sports and energy drinks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam sports and energy drinks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam sports and energy drinks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.