Vietnam Tea Market Size, Share, Trends and Forecast by Product Type, Packaging, Distribution Channel, Application, and Region, 2026-2034

Vietnam Tea Market Overview:

The Vietnam tea market size reached USD 106.97 Million in 2025. Looking forward, the market is expected to reach USD 155.40 Million by 2034, exhibiting a growth rate (CAGR) of 4.24% during 2026-2034. The market is fueled by historical patterns of consumption, growing export demand, and increased interest in health-oriented drinks. Local consumers place importance on tea as an integral part of daily routines and cultural ceremonies, while overseas purchasers are interested in Vietnam's distinctive varieties of tea as well as its organic tea. Government incentives for sustainable agriculture and the growth of tea tourism and modern retail channels, including e-commerce, further fuels demand and collectively contributes to the expansion of the Vietnam tea market share.

Vietnam Tea Market Trends:

Diversification of Tea Products and Shifting Consumer Preferences

The Vietnam tea market is experiencing a notable diversification in product offerings, as consumers increasingly seek variety beyond traditional green tea. Green tea continues to be popular, especially up north where it has strong cultural connections, while younger generations continue have an interest in specialty teas, herbal infusions, and fruit-flavored infusions as well. Consumers in urban areas, particularly Hanoi and Ho Chi Minh City, are leading the demand for new formats of tea, including ready-to-drink bottled tea, bubble tea, and organic or detox teas. This transition is fueled by changing lifestyles and an increased focus on well-being. Tea companies are reflecting this by introducing new lines that blend ingredients such as lotus, artichoke, ginger, and lemongrass, many of which are indigenous to Vietnam or found in traditional medicine. These represent a blend of contemporary consumption patterns with Vietnam's rich, historically based tea culture, and the result is a changing, dynamic market.

Export Growth and Premiumization in Major Markets

Vietnam is increasingly taking center stage as a major player in the international tea market, with significant export growth to markets in Europe, the Middle East, and North America. A lot of this growth is being fueled by the premiumization of Vietnamese tea, particularly from highland areas like Thai Nguyen, Moc Chau, and Lam Dong. These regions have distinctive climate and soil conditions that give rise to distinct tea flavorings highly sought after by foreign consumers. Exporters are increasingly turning their attention to enhancing quality control, certification procedures, and branding to suit international requirements. Organic cultivation and sustainable agriculture are also being promoted to add value in competitive foreign markets. What distinguishes Vietnam is the capacity to produce both conventional loose-leaf teas and industrially scaled processed teas for different global requirements. Emphasis on premium and specialty segments is assisting in repositioning the nation's image from a bulk producer to a quality-focused exporter, which further influences the Vietnam tea market growth.

Emergence of Tea Tourism and Cultural Branding

An unusual and increasing pattern in the Vietnam tea market is the blend of tea with tourism and cultural branding. Provinces such as Thai Nguyen and Lam Dong are capitalizing on their historic tea cultivation to draw Vietnamese and foreign tourists. Tea plantations are now providing experiential tours in which tourists get to pick tea leaves, undergo tasting, and learn traditional production processes. The activities are being sold as holiday experiences and as a means of experiencing Vietnam's farming heritage. Local governments and businesses are also investing in infrastructure to accommodate this type of agro-tourism, integrating hospitality with tea education. Vietnamese tea culture is also being promoted in festivals, museum displays, and advertisement activities that emphasize traditional tea ceremonies, equipment, and protocol. These activities enhance regional economies and strengthen national identity through tea. In turn, tea is becoming more than just a commodity, as it is a cultural product that has both economic and symbolic value.

Vietnam Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product type, packaging, distribution channel, and application.

Product Type Insights:

• Green Tea
• Black Tea
• Oolong Tea
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes green tea, black tea, oolong tea, and others.

Packaging Insights:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminum Tin
• Tea Bags
• Others

A detailed breakup and analysis of the market based on the packaging have also been provided in the report. This includes plastic containers, loose tea, paper boards, aluminum tin, tea bags, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others.

Application Insights:

• Residential
• Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes residential and commercial.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Tea Market News:

• In October 2025, UNESCO officially recognized Vietnamese tea culture as a "living heritage" at the Cultures of the World Festival Hanoi, which was held at the historic Thang Long Imperial Citadel on October 11 and 12. This significant cultural occasion marks Vietnam's first step in proposing its tea culture for inclusion on the Representative List of the Intangible Cultural Heritage of Humanity, which is maintained by UNESCO. The event, which was the first international cultural festival of its kind in Hanoi, served as a platform to highlight Vietnam's tea history and the value of culture in advancing sustainable development and international dialogue.
• In November 2024, it was revealed that, as of September's end, Vietnam became the 5th largest tea exporter globally, shipping 108,000 tons and earning approximately USD 189 Million. This indicated a notable rise of 31.9% in volume and 34.2% in export value when compared to the same timeframe last year. This information comes from the Vietnam News Agency, a collaborator of TV BRICS. In July 2024, Vietnam ranked as the eighth largest tea exporter, generating USD 135 Million from the export of 78,000 tons. These particulars were revealed at a conference focused on encouraging the production and consumption of premium tea.

Vietnam Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam tea market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam tea market on the basis of product type?
• What is the breakup of the Vietnam tea market on the basis of packaging?
• What is the breakup of the Vietnam tea market on the basis of distribution channel?
• What is the breakup of the Vietnam tea market on the basis of application?
• What is the breakup of the Vietnam tea market on the basis of region?
• What are the various stages in the value chain of the Vietnam tea market? 
• What are the key driving factors and challenges in the Vietnam tea market?
• What is the structure of the Vietnam tea market and who are the key players?
• What is the degree of competition in the Vietnam tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam tea market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.