Vietnam Tourism Vehicle Rental Market Size, Share, Trends and Forecast by Vehicle Type, Booking Mode, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A43232

Vietnam Tourism Vehicle Rental Market Overview:

The Vietnam tourism vehicle rental market size reached USD 238.80 Million in 2024. The market is projected to reach USD 390.95 Million by 2033, exhibiting a growth rate (CAGR) of 5.63% during 2025-2033. The market is driven by the surge in international tourist arrivals and the rapid digital transformation enabling seamless online booking experiences, and the growing integration of electric vehicles promoting sustainable mobility solutions. Additionally, the expanding domestic tourism sector and government initiatives supporting tourism infrastructure development are strengthening the Vietnam tourism vehicle rental market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 238.80 Million
Market Forecast in 2033	USD 390.95 Million
Market Growth Rate 2025-2033	5.63%

Vietnam Tourism Vehicle Rental Market Trends:

Expansion of Fleet and Service Offerings

The Vietnamese car rental market in the tourism sector is experiencing high growth in fleet size and quality of services to respond to growing visitor demand. Firms are broadening their fleets with luxury cars, electric cars, and off-road vehicles in order to satisfy different tourist tastes. All this diversification comes as a result of increased concerns about environmental travel and use of eco-friendly automobiles, in line with international environmental trends. Besides, rental operators are also providing added-value services like chauffeur services, guided tours, and packaged travel to improve customers' experience. Recent initiatives in 2025 are partnerships between international travel agents and local rental operators, which allow for easy access to cars for tourists who enter via airports and tourist centers. These partnerships allow for easy pick-up and drop-off facilities, enhancing efficiency and customer satisfaction. Additionally, technology integration in fleet management, such as real-time tracking, automated booking, and electronic payment systems, is increasing operational efficiency and standards for safety. With Vietnam's tourism industry still on the path to recovery and growth after the pandemic, expanding vehicle rental sophistication is projected to appeal to a wider consumer base, generate higher revenues, and fortify the overall ecosystem of the market.

Rising Demand for Convenient Travel Solutions

The increasing influx of domestic and international tourists is significantly driving the Vietnam tourism vehicle rental market growth. Travelers are seeking convenient, flexible, and personalized mobility solutions to explore Vietnam’s diverse landscapes, from bustling cities to remote coastal and mountainous regions. Vehicle rental services, including cars, motorcycles, and bicycles, provide tourists with autonomy and comfort, eliminating reliance on public transport schedules. Rising smartphone penetration and mobile booking platforms are further enhancing accessibility and convenience, allowing travelers to reserve vehicles with ease and compare pricing and service quality. Additionally, growing disposable incomes among domestic tourists and a shift toward experiential travel are fueling demand for rental services that offer flexibility and customized travel itineraries. In 2024, several major vehicle rental companies launched app-based booking systems, GPS-enabled navigation, and multilingual customer support to enhance service quality and attract a broader clientele. These developments not only improve traveler experience but also encourage repeat usage and positive reviews, strengthening brand loyalty. As Vietnam continues to attract tourists seeking independent travel experiences, the tourism vehicle rental sector is poised for sustained growth, with technology integration and service enhancement playing a critical role in market expansion.

Technological Integration and Customer Experience

Technological innovation is emerging as a key trend shaping the Vietnam tourism vehicle rental market. Digital platforms, mobile applications, and online booking systems are streamlining reservations, vehicle selection, and payment processes, significantly improving user convenience. GPS tracking, telematics, and AI-based fleet management tools are being adopted by rental providers to monitor vehicle usage, optimize maintenance schedules, and ensure safety for tourists. In 2024, several rental operators launched integrated mobile apps enabling customers to book vehicles, track locations, and access customer support in multiple languages, enhancing the overall travel experience. Additionally, customer feedback systems and loyalty programs are being implemented to encourage repeat usage and improve service quality. Electric vehicle rentals are gaining traction due to rising environmental awareness and government incentives promoting green mobility. Developments such as the introduction of app-based electric scooter rentals in major cities have demonstrated improved operational efficiency and reduced emissions, aligning with sustainable tourism goals. As travelers increasingly prioritize convenience, safety, and environmentally friendly options, the integration of advanced technology in vehicle rental operations is expected to drive higher adoption rates, enhance customer satisfaction, and support long-term growth in the Vietnam tourism vehicle rental market.

Vietnam Tourism Vehicle Rental Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on vehicle type, booking mode, and end user.

Vehicle Type Insights:

Economy
Luxury/Premium

The report has provided a detailed breakup and analysis of the market based on vehicle type. This includes economy and luxury/premium.

Booking Mode Insights:

Online
Offline

A detailed breakup and analysis of the market based on the booking mode have also been provided in the report. This includes online and offline.

End User Insights:

Self-Driven
Rental Agencies

The report has provided a detailed breakup and analysis of the market based on end user. This includes self-driven and rental agencies.

Regional Insights:

Northern Vietnam
Central Vietnam
Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Tourism Vehicle Rental Market News:

June 2025: Be Group launched the BE5X Centre in Vietnam, providing ride-hailing drivers with vehicle access , financing, and maintenance support. This initiative enhanced driver stability, expanded vehicle rental options, and strengthened the growth of the Vietnam tourism vehicle rental market.

Vietnam Tourism Vehicle Rental Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Vehicle Type Booking Mode End User Region
Vehicle Types Covered	Economy, Luxury/Premium
Booking Modes Covered	Online, Offline
End Users Covered	Self-Driven, Rental Agencies
Regions Covered	Northern Vietnam, Central Vietnam, Southern Vietnam
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Vietnam tourism vehicle rental market performed so far and how will it perform in the coming years?
What is the breakup of the Vietnam tourism vehicle rental market on the basis of vehicle type?
What is the breakup of the Vietnam tourism vehicle rental market on the basis of booking mode?
What is the breakup of the Vietnam tourism vehicle rental market on the basis of end user?
What is the breakup of the Vietnam tourism vehicle rental market on the basis of region?
What are the various stages in the value chain of the Vietnam tourism vehicle rental market?
What are the key driving factors and challenges in the Vietnam tourism vehicle rental market?
What is the structure of the Vietnam tourism vehicle rental market and who are the key players?
What is the degree of competition in the Vietnam tourism vehicle rental market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam tourism vehicle rental market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam tourism vehicle rental market.
Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam tourism vehicle rental industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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