Vietnam Travel Accommodation Market Size, Share, Trends and Forecast by Type, Price Point, Mode of Booking, Application, and Region, 2026-2034

Vietnam Travel Accommodation Market Overview:

The Vietnam travel accommodation market size reached USD 3,844.63 Million in 2025. The market is projected to reach USD 8,779.95 Million by 2034, exhibiting a growth rate (CAGR) of 9.61% during 2026-2034. The market is driven by comprehensive government policy reforms including visa liberalization and tourism infrastructure development, accelerated expansion of international hotel brands across luxury and midscale segments, and the dominance of digital booking platforms facilitated by high internet penetration and mobile payment adoption. Additionally, the growing preference for online travel agencies, robust domestic tourism demand, and increasing investment in sustainable and eco-friendly accommodation options are expanding the Vietnam travel accommodation market share.

Vietnam Travel Accommodation Market Trends:

Government-Led Tourism Policy Reforms and Visa Liberalization Driving International Arrivals

The Vietnamese government has implemented comprehensive tourism development strategies that are significantly reshaping the accommodation landscape. Through decisive policy interventions, authorities are actively working to position Vietnam as a premier Southeast Asian destination by removing barriers to entry and enhancing tourism infrastructure. These reforms encompass visa policy liberalization that extends stay durations and simplifies entry procedures for multiple nationalities, alongside substantial public investment in transportation networks, airport expansions, and destination development. A long-term dedication to sustainable tourist growth is demonstrated by the strategic focus on establishing National tourist Zones with special infrastructure investment. In June 2024, Decision No. 509 gave infrastructure planning and capital investment for tourism amenities top priority when it came to investing in possible locations for development into National Tourism Zones. Furthermore, the government introduced visa exemption policies in early 2025 allowing citizens from Poland, the Czech Republic, and Switzerland to stay for 45 days without visas through December 2025 as part of the Tourism Development Stimulus Program. These coordinated policy measures have created a favorable operating environment for accommodation providers while simultaneously driving remarkable growth in international arrivals. Vietnam welcomed about 17.6 million foreign visitors in 2024, up 38.9 percent from 2023. The government has set a lofty goal of drawing 22–23 million foreign visitors by 2025. This policy-driven expansion of the visitor base directly translates into increased demand for diverse accommodation options ranging from economy to luxury segments, thereby propelling the Vietnam travel accommodation market growth.

Accelerated International Hotel Brand Expansion and Portfolio Diversification

The Vietnam accommodation sector is experiencing an unprecedented wave of international hotel brand expansion as global hospitality operators recognize the market's exceptional growth potential. Major international chains are strategically positioning themselves across multiple segments and geographic regions throughout the country, from established urban centers to emerging coastal and highland destinations. This expansion is characterized by sophisticated multi-brand strategies that cater to diverse traveler segments, including luxury resorts, midscale business hotels, and value-focused properties. International operators are entering previously untapped markets in provinces like Quang Binh and establishing flagship properties in key tourist destinations. In October 2025, Hilton and Sun Group announced an expanded partnership to develop Vietnam's first Conrad and LXR Hotels & Resorts properties across Quang Ninh, Da Nang, and Phu Quoc, including a nearly 2,000-room multi-brand cluster set to support the 2027 Asia-Pacific Economic Cooperation summit. As part of its plans to more than double its Vietnam footprint to over 40 properties, IHG properties & Resorts expanded with two new hotels in Quang Binh province in August 2024: a 232-room Crowne Plaza Quang Binh City Centre and a 68-villa voco Quang Binh Resort. These strategic investments by international brands are elevating service standards, introducing global best practices, and creating increased competitive pressure that benefits consumers through improved quality and expanded choice across all accommodation categories.

Digital Transformation and Dominance of Online Travel Agency Platforms

Vietnam's accommodation market has undergone a fundamental digital transformation driven by exceptional internet penetration, widespread smartphone adoption, and sophisticated e-payment infrastructure. Online travel agencies have emerged as the dominant booking channel, fundamentally altering how Vietnamese and international travelers research, compare, and reserve accommodations. The digital booking ecosystem is characterized by fierce competition among international platforms that offer localized services, competitive pricing, and seamless user experiences integrated with popular digital payment methods. This shift toward digital channels has democratized access to accommodation information, enabled transparent price comparisons, and empowered travelers with greater choice and convenience. The proliferation of mobile booking applications has further accelerated this trend, with travelers increasingly making last-minute reservations through smartphone devices. In 2024, international OTA platforms including Booking.com, Traveloka, and Agoda captured approximately 80 percent of Vietnam's online travel market share, demonstrating the overwhelming dominance of digital booking channels. The market's digital infrastructure is supported by robust e-wallet adoption, with active users climbing 40 percent year-on-year to reach 50 million, while VietQR facilitated 1.29 billion transfers in 2023 with triple-digit growth continuing into 2024. Mobile transactions accounted for 72.22 percent of 2024 bookings, reflecting Vietnam's 87 percent smartphone penetration rate. For accommodation providers, this digital transformation necessitates sophisticated online presence management, dynamic pricing strategies, and strategic partnerships with multiple OTA platforms to maximize visibility and occupancy rates in an increasingly competitive digital marketplace.

Vietnam Travel Accommodation Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on type, price point, mode of booking, and application.

Type Insights:

• Hotels
• Hostels
• Resorts
• Vacation Rentals
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes hotels, hostels, resorts, vacation rentals, and others.

Price Point Insights:

• Economy
• Mid-range
• Luxury

A detailed breakup and analysis of the market based on the price point have also been provided in the report. This includes economy, mid-range, and luxury.

Mode of Booking Insights:

• Direct Booking
• Online Travel Agency
• Others

The report has provided a detailed breakup and analysis of the market based on the mode of booking. This includes direct booking, online travel agency, and others.

Application Insights:

• Leisure
• Professional
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes leisure, professional, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Travel Accommodation Market News:

• October 2025: Hilton and Sun Group announced an expanded partnership to develop multiple luxury properties across Vietnam, including the country's first Conrad Hotels & Resorts and LXR Hotels & Resorts properties in Quang Ninh, Da Nang, and Phu Quoc. The project includes a multi-brand hotel cluster in Phu Quoc with nearly 2,000 guest rooms set to open by 2027 to support the Asia-Pacific Economic Cooperation summit, along with the Hilton Quang Hanh Onsen Resort featuring 216 rooms opening in late 2025 near Ha Long Bay, representing Hilton's strategic commitment to doubling its portfolio in Vietnam from 21 to 42 properties.
• May 2025: In collaboration with ROX Group, Hilton announced the inauguration of 14 Tru by Hilton locations in Vietnam, the brand's first in the Asia Pacific area. Before the end of 2025, additional hotels are scheduled to open in Da Nang, Thai Binh, Bac Giang, Hoa Binh, Hau Giang, Lao Cai, Dak Lak, Viet Tri, Can Tho, and Tam Kả. This brings Hilton's total pipeline of hotels under development in Vietnam to 28 properties. The first four hotels opened in Hanoi, Ha Long, Lang Son, and Nam Dinh.
• August 2024: Vietnam Royal Investment and Construction Co., Ltd. and Hai Thanh Hung Investment Joint Stock Company have partnered with IHG Hotels & Resorts to create two hotels in the province of Quang Binh. As part of IHG's plan to more than double its footprint in Vietnam to over 40 hotels, the agreement includes the 68-villa voco Quang Binh Resort, which is set to open in 2025 as the second voco hotel in Vietnam, and the 232-room Crowne Plaza Quang Binh City Centre, which is scheduled to open in Dong Hoi in late 2025.

Vietnam Travel Accommodation Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam travel accommodation market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam travel accommodation market on the basis of type?
• What is the breakup of the Vietnam travel accommodation market on the basis of price point?
• What is the breakup of the Vietnam travel accommodation market on the basis of mode of booking?
• What is the breakup of the Vietnam travel accommodation market on the basis of application?
• What is the breakup of the Vietnam travel accommodation market on the basis of region?
• What are the various stages in the value chain of the Vietnam travel accommodation market?
• What are the key driving factors and challenges in the Vietnam travel accommodation market?
• What is the structure of the Vietnam travel accommodation market and who are the key players?
• What is the degree of competition in the Vietnam travel accommodation market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam travel accommodation market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam travel accommodation market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam travel accommodation industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.