The Vietnam travel insurance market size reached USD 88.40 Million in 2024. The market is projected to reach USD 221.23 Million by 2033, exhibiting a growth rate (CAGR) of 10.73% during 2025-2033. The market is fueled by rapid digital transformation and technological integration across the insurance sector. Apart from this, rising awareness and demand for travel protection following COVID-19, are facilitating market expansion. Additionally, the growing significance of cashless hospital admission services and enhanced mobile app-based policy issuance is augmenting the Vietnam travel insurance market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 88.40 Million |
Market Forecast in 2033 | USD 221.23 Million |
Market Growth Rate 2025-2033 | 10.73% |
Digital Transformation and Technological Integration
The industry is experiencing a revolutionary shift through comprehensive digital transformation initiatives that are reshaping how policies are issued, managed, and claimed. Insurance companies are leading this transformation by rolling out sophisticated mobile applications with on-demand quote generation, instant policy issuance, and integrated cashless claims networks. Moreover, continual technological advancements, including the utilization of artificial intelligence for fraud detection, automated underwriting processes, and real-time risk assessment capabilities, are significantly enhancing operational efficiency. Digital platforms are enabling insurers to reach broader customer segments through multiple touchpoints, including social media integration, mobile-first interfaces, and API-based partnerships with travel booking platforms. Apart from this, the integration of blockchain technology for claims verification and smart contracts for automatic policy execution is further streamlining operations while reducing administrative costs and processing times for customers.
Post-COVID Awareness and Protection Demand
The global pandemic has fundamentally transformed consumer attitudes toward travel insurance, creating a sustained surge in awareness and purchase intentions that continues to drive market expansion across Vietnam. According to an industry survey revealed that about 78% of surveyed Vietnamese travelers expressed intentions to buy travel insurance for their post-COVID journeys, highlighting a remarkably strong awareness that continues to remain evident through 2025. This heightened consciousness stems from travelers' direct experience with trip cancellations, medical emergencies abroad, and the financial vulnerabilities exposed during global travel restrictions. Vietnamese travelers now prioritize comprehensive coverage that includes medical evacuation, trip interruption, and pandemic-related cancellations as essential components rather than optional add-ons. Insurance providers have responded by developing specialized products that address COVID-19 concerns while expanding coverage to include mental health support, extended quarantine expenses, and flexible cancellation policies. The demand for travel protection has evolved from price-sensitive purchasing to value-focused decision-making, where travelers actively seek policies that provide comprehensive peace of mind and financial security during uncertain times.
Partnership-Driven Distribution and Airline Integration
Strategic partnerships between insurance providers, airlines, travel agencies, and digital platforms are creating an integrated ecosystem that seamlessly embeds travel insurance into the customer journey while driving significant market growth. Vietnamese insurers are increasingly partnering with airlines and banks. These collaborations enable real-time policy integration during flight booking processes, automatic coverage activation upon ticket purchase, and coordinated claims handling between travel service providers and insurers. The Vietnam travel insurance market growth is being accelerated by innovative partnerships, as airlines are leveraging these partnerships to differentiate their service offerings while insurers gain access to high-volume customer acquisition channels and valuable travel data for risk assessment. This distribution evolution is creating more convenient, accessible, and comprehensive travel protection solutions that align with modern travelers' expectations for integrated, digital-first experiences.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country levels from 2025-2033. Our report has categorized the market based on insurance type, coverage, distribution channel, and end user.
Insurance Type Insights:
The report has provided a detailed breakup and analysis of the market based on insurance type. This includes single-trip travel insurance, annual-multi trip insurance, and long-stay travel insurance.
Coverage Insights:
A detailed breakup and analysis of the market based on coverage have also been provided in the report. This includes medical expenses, trip cancellation, trip delay, property damage, and others.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on distribution channel. This includes insurance intermediaries, bank, insurance companies, insurance aggregators, insurance brokers, and others.
End User Insights:
A detailed breakup and analysis of the market based on end user have also been provided in the report. This includes senior citizens, educational travelers, business travelers, family travelers, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets. This includes Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Insurance Types Covered | Single-Trip Travel Insurance, Annual-Multi Trip Insurance, Long-Stay Travel Insurance |
Coverages Covered | Medical Expenses, Trip Cancellation, Trip Delay, Property Damage, Others |
Distribution Channels Covered | Insurance Intermediaries, Bank, Insurance Companies, Insurance Aggregators, Insurance Brokers, Others |
End Users Covered | Senior Citizens, Educational Travelers, Business Travelers, Family Travelers, Others |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: