The Vietnam whole milk powder market size reached 0.03 Million Tons in 2024. Looking forward, the market is projected to reach 0.04 Million Tons by 2033, exhibiting a growth rate (CAGR) of 2.61% during 2025-2033. The market is driven by rising health consciousness and changing dietary preferences among Vietnamese consumers, expanding domestic production capabilities to reduce import dependency, and government initiatives supporting local dairy industry development. Additionally, the growing middle-class population and increasing urbanization are contributing factors that are expanding the Vietnam whole milk powder market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | 0.03 Million Tons |
Market Forecast in 2033 | 0.04 Million Tons |
Market Growth Rate 2025-2033 | 2.61% |
Premium and Fortified Products
The market for whole milk powder in Vietnam is witnessing a shift towards premium and fortified products. Health-conscious consumers are gravitating towards milk powder that is supplemented with vitamins, minerals, probiotics, and other functional ingredients to support immunity and overall well-being. Organic and high-quality products are gaining traction particularly among urban households that prioritize safety, nutrition, and traceability. Brands are also launching lactose-free, plant-enriched, or age-customized formulas. More sophisticated packaging such as resealable pouches and portion-controlled packs enhances convenience and product attractiveness. The trend reflects an increase in consumer education and willingness to pay for higher-quality products thereby fueling demand for specialty versions and prompting manufacturers to focus on innovation and differentiation.
E-commerce and Online Retail
Online retail platforms and e-commerce are transforming the Vietnam whole milk powder market by making the products more accessible and convenient to consumers. Online stores, subscription models, and direct-to-consumer websites enable families to browse different brands, shop for competitive prices, and schedule frequent shipments without having to visit retail locations. Digital sites also enable businesses to engage with consumers through promotions, suggested purchases, and reward schemes increasing brand awareness. The development of mobile payment systems and efficient logistics networks further supports this shift. Especially in the case of urban lifestyles busy lives and time scarcity result in an inclination towards shopping online assuring steady consumption and regular orders. This steady reliance on digital channels is a major driver in boosting the Vietnam whole milk powder market growth.
Growing Infant Nutrition Segment
The infant nutrition sector is a significant contributor to the Vietnam whole milk powder market stimulated by rising birth rates, urban development, and heightened health consciousness among parents. Whole milk powder is a key component in infant formula and toddler nutrition products supplying vital nutrients necessary for growth and development. Parents are more frequently looking for fortified milk powders that enhance immunity, cognitive growth, and bone health. Innovations in product formulation, portion packaging, and specialized mixes for various age groups boost their attractiveness. Broader distribution through pharmacies, supermarkets and online platforms makes these products more accessible. As knowledge of appropriate early childhood nutrition increases the demand for high-quality milk powder continues to grow positioning infant nutrition as a pivotal growth area for the market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on end use.
End Use Insights:
A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes dairy, infant formula, bakery, confectionary, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million Tons |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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End Uses Covered | Dairy, Infant Formula, Bakery, Confectionary, Others |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: