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Web Analytics Market Report by Offering (Solution, Service), Deployment Mode (On-premises, Cloud-based), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others), End User (BFSI, Retail, Healthcare, Government, Travel and Hospitality, IT and Telecommunications, Media and Entertainment, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A4365
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Market Overview:
The global web analytics market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.3 Billion by 2032, exhibiting a growth rate (CAGR) of 15.7% during 2024-2032.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 5.8 Billion |
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Market Forecast in 2032
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US$ 22.3 Billion |
| Market Growth Rate 2024-2032 | 15.7% |
Web analytics refers to the collection, reporting and analysis of data gathered from online websites and e-commerce platforms. It extracts and categorizes quantitative and qualitative data to interpret patterns and trends. It involves the use of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals and identifying key performance indicators (KPIs) of the website. The website publisher uses web analytic solutions to measure the number of visitors, keywords searches, time spent on the site and the links clicked. They are also used for business and market research, online advertising, behavioral targeting, traffic and digital rights management, online fraud detection and personalization. As a result, web analytics finds extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare and banking, financial services and insurance (BFSI).
Web Analytics Market Trends:
Rapid digitization, along with increasing marketing automation, is one of the key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market. Web analytics organizes large chunks of random and unorganized data and enables the organizations to make informed decisions based on real-time user insights. In line with this, the ongoing coronavirus (COVID-19) pandemic is also causing a significant increase in the digital traffic, thereby favoring the market growth. Organizations are widely using mobile-based web analytic solutions to collect and analyze data collected from the user’s interaction with the website through smartphones and tablets. Additionally, the development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are also contributing to the market growth. Other factors, including significant growth in the IT industry, along with the increasing penetration of the internet, especially in developing economies, are acting as other growth-inducing factors.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global web analytics market, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on offering, deployment mode, application and end user.
Breakup by Offering:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Solution
- Search Engine Tracking and Ranking
- Heat Map Analytics
- Marketing Automation
- Behavior Based Targeting
- Others
- Service
- Professional Services
- Support and Maintenance
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Application:
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Online Marketing
- Others
Breakup by End User:
- BFSI
- Retail
- Healthcare
- Government
- Travel and Hospitality
- IT and Telecommunications
- Media and Entertainment
- Others
Breakup by Region:
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- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Offering, Deployment Mode, Application, End User, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 3899 Five User License: US$ 4899 Corporate License: US$ 5899 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global web analytics market was valued at US$ 5.8 Billion in 2023.
We expect the global web analytics market to exhibit a CAGR of 15.7% during 2024-2032.
The growing adoption of web analytics in several industries, including retail, manufacturing, information technology, etc., for business and market research, online advertising, behavioral targeting, digital rights management, etc., is primarily driving the global web analytics market.
The sudden outbreak of the COVID-19 pandemic has led to the rising utilization of web analytics by various organizations, owing to the increasing digital traffic during the lockdown scenario.
Based on the offering, the global web analytics market has been segmented into solution and service. Currently, solution holds the largest market share.
Based on the deployment mode, the global web analytics market can be divided into on-premises and cloud-based, where on-premises currently exhibit a clear dominance in the market.
Based on the application, the global web analytics market has been categorized into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. Among these, targeting and behavioral analysis currently account for the majority of the global market share.
Based on the end user, the global web analytics market can be bifurcated into BFSI, retail, healthcare, government, travel and hospitality, IT and telecommunications, media and entertainment, and others. Currently, the retail sector holds the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global web analytics market include Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation, and Webtrends Inc.
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