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Web Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global web analytics market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 16% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Web analytics refers to the collection, reporting and analysis of data gathered from online websites and e-commerce platforms. It extracts and categorizes quantitative and qualitative data to interpret patterns and trends. It involves the use of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals and identifying key performance indicators (KPIs) of the website. The website publisher uses web analytic solutions to measure the number of visitors, keywords searches, time spent on the site and the links clicked. They are also used for business and market research, online advertising, behavioral targeting, traffic and digital rights management, online fraud detection and personalization. As a result, web analytics finds extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare and banking, financial services and insurance (BFSI).

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Web Analytics Market Trends:

Rapid digitization, along with increasing marketing automation, is one of the key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market. Web analytics organizes large chunks of random and unorganized data and enables the organizations to make informed decisions based on real-time user insights. In line with this, the ongoing coronavirus (COVID-19) pandemic is also causing a significant increase in the digital traffic, thereby favoring the market growth. Organizations are widely using mobile-based web analytic solutions to collect and analyze data collected from the user’s interaction with the website through smartphones and tablets. Additionally, the development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are also contributing to the market growth. Other factors, including significant growth in the IT industry, along with the increasing penetration of the internet, especially in developing economies, are acting as other growth-inducing factors.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global web analytics market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on offering, deployment mode, application and end user.

Breakup by Offering:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Solution
    • Search Engine Tracking and Ranking
    • Heat Map Analytics
    • Marketing Automation
    • Behavior Based Targeting
    • Others
  • Service
    • Professional Services
    • Support and Maintenance
       

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by Application:

  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Online Marketing
  • Others
     

Breakup by End User:

  • BFSI
  • Retail
  • Healthcare 
  • Government
  • Travel and Hospitality
  • IT and Telecommunications
  • Media and Entertainment
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Offering, Deployment Mode, Application, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option                                     Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global web analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global web analytics market?
  • What are the key regional markets?
  • What is the breakup of the market based on the offering?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global web analytics market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Web Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Offering
    6.1    Solution
        6.1.1 Market Trends
        6.1.2 Key Segments
           6.1.2.1 Search Engine Tracking and Ranking
           6.1.2.2 Heat Map Analytics
           6.1.2.3 Marketing Automation
           6.1.2.4 Behavior Based Targeting
           6.1.2.5 Others
        6.1.3 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Key Segments
           6.2.2.1 Professional Services
           6.2.2.2 Support and Maintenance
        6.2.3 Market Forecast
7    Market Breakup by Deployment Mode
    7.1    On-premises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloud-based
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Application
    8.1    Social Media Management
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Targeting and Behavioral Analysis
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Display Advertising Optimization
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Multichannel Campaign Analysis
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Online Marketing
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9    Market Breakup by End User
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Healthcare 
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Government
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Travel and Hospitality
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    IT and Telecommunications
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Media and Entertainment
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Others
        9.8.1 Market Trends
        9.8.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adobe Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    AT Internet
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Google LLC (Alphabet Inc.)
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
           15.3.3.3 SWOT Analysis
        15.3.4    International Business Machines Corporation
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    Microsoft Corporation
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    MicroStrategy Incorporated
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    SAS Institute Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
           15.3.7.3 SWOT Analysis
        15.3.8    Splunk Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials
           15.3.8.4 SWOT Analysis
        15.3.9    Tableau Software LLC (Salesforce.com Inc.)
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
        15.3.10    Teradata Corporation
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 Financials
           15.3.10.4 SWOT Analysis
        15.3.11    Webtrends Inc.
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio

List of Figures

Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2020
Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2020
Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2020
Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2020
Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2020
Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2020
Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 94: Global: Web Analytics Industry: SWOT Analysis
Figure 95: Global: Web Analytics Industry: Value Chain Analysis
Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Web Analytics Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2021-2026
Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2021-2026
Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Web Analytics Market: Competitive Structure
Table 8: Global: Web Analytics Market: Key Players

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Key Question Answered in this Report

We expect the global web analytics market to exhibit a CAGR of around 16% during 2021-2026.

The growing adoption of web analytics across several industries, such as retail, manufacturing, information technology, healthcare, BFSI, etc., for reporting and analysis of data is currently driving the global web analytics market.

Sudden outbreak of the COVID-19 pandemic has led to a significant rise in the digital traffic which, in turn, is increasing the demand for web analytics by the organizations for better decision making based on real-time user insights.

Based on the offering, the global web analytics market has been segmented into solution and service. Currently, solution holds the majority of the total market share.

Based on the deployment mode, the global web analytics market can be divided into on-premises and cloud-based, where on-premises currently exhibit a clear dominance in the market.

Based on the application, the global web analytics market has been categorized into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. Among these, targeting and behavioral analysis account for the majority of the global market share.

Based on the end user, the global web analytics market has been bifurcated into BFSI, retail, healthcare, government, travel and hospitality, IT and telecommunications, media and entertainment, and others. Currently, the retail sector represents the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market. 

Some of the major players in the global web analytics market include Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation, and Webtrends Inc.

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