Market Overview:
The global web analytics market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 16% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Web analytics refers to the collection, reporting and analysis of data gathered from online websites and e-commerce platforms. It extracts and categorizes quantitative and qualitative data to interpret patterns and trends. It involves the use of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals and identifying key performance indicators (KPIs) of the website. The website publisher uses web analytic solutions to measure the number of visitors, keywords searches, time spent on the site and the links clicked. They are also used for business and market research, online advertising, behavioral targeting, traffic and digital rights management, online fraud detection and personalization. As a result, web analytics finds extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare and banking, financial services and insurance (BFSI).
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Web Analytics Market Trends:
Rapid digitization, along with increasing marketing automation, is one of the key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market. Web analytics organizes large chunks of random and unorganized data and enables the organizations to make informed decisions based on real-time user insights. In line with this, the ongoing coronavirus (COVID-19) pandemic is also causing a significant increase in the digital traffic, thereby favoring the market growth. Organizations are widely using mobile-based web analytic solutions to collect and analyze data collected from the user’s interaction with the website through smartphones and tablets. Additionally, the development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are also contributing to the market growth. Other factors, including significant growth in the IT industry, along with the increasing penetration of the internet, especially in developing economies, are acting as other growth-inducing factors.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global web analytics market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on offering, deployment mode, application and end user.
Breakup by Offering:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
- Solution
- Search Engine Tracking and Ranking
- Heat Map Analytics
- Marketing Automation
- Behavior Based Targeting
- Others
- Service
- Professional Services
- Support and Maintenance
Breakup by Deployment Mode:
Breakup by Application:
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Online Marketing
- Others
Breakup by End User:
- BFSI
- Retail
- Healthcare
- Government
- Travel and Hospitality
- IT and Telecommunications
- Media and Entertainment
- Others
Breakup by Region:
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- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.
Report Coverages:
Report Features |
Details |
---|
Base Year of the Analysis |
2020 |
Historical Period |
2015-2020 |
Forecast Period |
2021-2026 |
Units |
US$ Billion |
Segment Coverage |
Offering, Deployment Mode, Application, End User, Region |
Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered |
Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc. |
Customization Scope |
10% Free Customization |
Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global web analytics market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global web analytics market?
- What are the key regional markets?
- What is the breakup of the market based on the offering?
- What is the breakup of the market based on the deployment mode?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global web analytics market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Web Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Offering
6.1 Solution
6.1.1 Market Trends
6.1.2 Key Segments
6.1.2.1 Search Engine Tracking and Ranking
6.1.2.2 Heat Map Analytics
6.1.2.3 Marketing Automation
6.1.2.4 Behavior Based Targeting
6.1.2.5 Others
6.1.3 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Key Segments
6.2.2.1 Professional Services
6.2.2.2 Support and Maintenance
6.2.3 Market Forecast
7 Market Breakup by Deployment Mode
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Social Media Management
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Targeting and Behavioral Analysis
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Display Advertising Optimization
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Multichannel Campaign Analysis
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Online Marketing
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by End User
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Healthcare
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Government
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Travel and Hospitality
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 IT and Telecommunications
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Media and Entertainment
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 AT Internet
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Google LLC (Alphabet Inc.)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 SWOT Analysis
15.3.4 International Business Machines Corporation
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Microsoft Corporation
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 MicroStrategy Incorporated
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 SAS Institute Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 SWOT Analysis
15.3.8 Splunk Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.8.4 SWOT Analysis
15.3.9 Tableau Software LLC (Salesforce.com Inc.)
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Teradata Corporation
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Webtrends Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2020
Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2020
Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2020
Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2020
Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2020
Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2020
Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 94: Global: Web Analytics Industry: SWOT Analysis
Figure 95: Global: Web Analytics Industry: Value Chain Analysis
Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Web Analytics Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2021-2026
Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2021-2026
Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Web Analytics Market: Competitive Structure
Table 8: Global: Web Analytics Market: Key Players