Weight Loss Market Report by Diet (Supplements, Meals, Beverages), Equipment Type (Fitness Equipment, Surgical Equipment), Service (Fitness Centers and Health Clubs, Consulting Service, Surgical Clinics, Online Weight Loss Programs, and Others), Gender (Men, Women), Age Group (Below 15 Years, 15 to 30 Years, 31 to 60 Years, Above 60 Years), and Region 2024-2032

Weight Loss Market Report by Diet (Supplements, Meals, Beverages), Equipment Type (Fitness Equipment, Surgical Equipment), Service (Fitness Centers and Health Clubs, Consulting Service, Surgical Clinics, Online Weight Loss Programs, and Others), Gender (Men, Women), Age Group (Below 15 Years, 15 to 30 Years, 31 to 60 Years, Above 60 Years), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5955
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Market Overview: 

The global weight loss market size reached US$ 275.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 544.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.89% during 2024-2032. The rising rates of obesity, heightened health awareness among the masses, the implementation of various government initiatives, increasing shift towards sedentary lifestyle, rising celebrity endorsement coupled with extensive media coverage, and introduction of artificial intelligence (AI)-powered fitness apps are some of the major factors propelling the market.

Report Attribute
 Key Statistics 
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 275.1 Billion
Market Forecast in 2032
US$ 544.7 Billion
Market Growth Rate 2024-2032 7.89%


Weight loss is the process of reducing total body mass through the diminishment of fluid, body fat, or lean mass. It is achieved through various techniques such as dieting, physical exercise, surgical interventions, and medically supervised programs. Weight loss finds extensive applications in healthcare, fitness, military, fashion, sports, entertainment, wellness programs, weight loss clinics, therapeutic treatments, and aviation. It aids in improving cardiovascular health, enhancing mobility, reducing the risk of chronic diseases, supporting mental well-being, increasing energy levels, enhancing sleep quality, strengthening the immune system, decreasing stress levels, and maintaining hormonal balance.

Weight Loss Market

The introduction of artificial intelligence (AI)-powered fitness apps, wearables, and virtual coaching, which provides customized and on-demand solutions, is propelling the market growth. Additionally, the increasing shift towards more sedentary lifestyles in urban environments, is acting as another growth-inducing factor. Apart from this, the rising disposable income, which is allowing more individuals to afford personalized weight loss services, high-quality supplements, and professional gym memberships, is contributing to the market growth. Apart from this, rising celebrity endorsements, coupled with extensive media coverage, which has created a trend toward health and fitness, are strengthening the market growth. Other factors, including the easy availability of various products and services, the rising geriatric population, and the increasing prevalence of weight-related disorders, are anticipated to drive the market growth.

Weight Loss Market Trends/Drivers:

The rising rates of obesity across the globe

The rise in obesity rate across the globe is one of the most prominent factors driving the weight loss market. Obesity is currently identified as a global health crisis, with millions of people affected by this condition. This epidemic stems from a complex interaction of genetics, behavior, environment, and culture. Furthermore, poor dietary habits, increased consumption of processed foods, lack of exercise, and sedentary lifestyles are contributing to a higher incidence of obesity. In addition, international organizations have identified obesity as a risk factor for numerous chronic illnesses, including heart disease, diabetes, and cancer. In line with this, effective weight loss solutions, both preventive and curative, are being adopted by the masses to improve overall well-being, minimize the risk of diseases, and reduce healthcare expenditure.

The heightened health awareness among the masses

The heightened health awareness among the masses is another vital factor propelling the weight loss market. In line with this, the increasing internet penetration, coupled with the proliferation of smartphones, has allowed easier access to health and wellness information. Furthermore, various media platforms, educational initiatives, and healthcare organizations are providing extensive insights into the importance of maintaining a healthy weight. Additionally, the increasing understanding that being overweight or obese can lead to serious health complications has led to a greater public demand for weight management solutions. Moreover, this awareness promotes a culture where people are more proactive about their health, leading them to seek professional advice, follow tailored weight loss plans, utilize dietary supplements, and engage in physical fitness routines.

The introduction of government initiatives

Government initiatives aimed at promoting healthy lifestyles form a critical driver of the weight loss market. In line with this, various national and regional authorities are implementing policies, campaigns, and regulations to encourage weight management. This includes public health campaigns to educate citizens about the importance of nutrition and exercise, subsidies for healthy food options, regulations on food labeling, and support for weight loss treatments and interventions. Furthermore, these initiatives are enhancing the public's access to weight loss resources and creating a supportive environment for individuals seeking to manage their weight. Additionally, the collaboration between government agencies, healthcare providers, and the private sector to create synergies that advance the reach and efficacy of weight loss programs is contributing to the market growth.

Weight Loss Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global weight loss market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on diet, equipment type, service, gender and age group.

Breakup by Diet:

Weight Loss Market

  • Supplements
  • Meals
  • Beverages
     

Beverages dominates the market

The report has provided a detailed breakup and analysis of the market based on diet. This includes supplements, meals, and beverages. According to the report, beverages represented the largest segment.

Weight loss beverages such as shakes and teas are easy to prepare and consume, thus fitting seamlessly into busy lifestyles. In addition, the introduction of ready-to-drink (RTD) or easy-mix beverages, which provides a convenient option for individuals seeking quick weight loss solutions, is supporting the market growth. Furthermore, the easy availability of flavored beverages that appeal to different taste preferences is positively influencing the market growth. Additionally, several weight-loss beverages are fortified with vitamins, minerals, and proteins, which caters to the health-conscious consumer, providing essential nutrients alongside weight-loss benefits. Moreover, beverages can be easily integrated into various diet plans as meal replacements or supplements. Their adaptability enables consumers to include them in different dietary regimes, enhancing their appeal.

Breakup by Equipment Type:

  • Fitness Equipment
    • Cardiovascular Equipment
    • Strength Training Equipment
    • Others
  • Surgical Equipment
    • Minimally Invasive/ Bariatric Equipment
    • Non-Invasive Equipment
       

Fitness equipment (cardiovascular equipment) hold the largest share in the market

A detailed breakup and analysis of the market based on the equipment type has also been provided in the report. This includes fitness equipment (cardiovascular equipment, strength training equipment, and others) and surgical equipment (minimally invasive/bariatric equipment and non-invasive equipment). According to the report, fitness equipment (cardiovascular equipment) represented the largest segment.

Cardiovascular fitness equipment, such as treadmills, stationary bikes, and ellipticals, are highly effective for burning calories and reducing body fat. Furthermore, they enhance heart and lung health, improving overall cardiovascular function, which, in turn, reduces the risk of heart disease, hypertension, and other chronic conditions. Additionally, cardiovascular fitness equipment is designed with user-friendliness in mind, thus making these machines approachable and manageable to use. Furthermore, cardiovascular exercises are integral components of many weight loss and fitness programs, which make this equipment a staple in gyms, fitness centers, or home settings. Moreover, the integration of technology into cardiovascular equipment, such as digital tracking, personalized workout plans, and virtual classes, adds a layer of customization and engagement that attracts users.

Breakup by Service:

  • Fitness Centers and Health Clubs
  • Consulting Service
  • Surgical Clinics
  • Online Weight Loss Programs
  • Others
     

Online weight loss programs hold the largest share in the market

A detailed breakup and analysis of the market based on the service has also been provided in the report. This includes fitness centers and health clubs, consulting service, surgical clinics, online weight loss programs, and others. According to the report, online weight loss programs represented the largest segment.

Online weight loss programs are dominating the market as they can be accessed anywhere and at any time, making them highly convenient for users with various lifestyles and schedules. Furthermore, they are more affordable than in-person coaching or gym memberships, which makes them attractive to a wider audience, including those on a budget. Additionally, the integration of advanced algorithms and digital tools, which allow personalized plans tailored to individual needs, preferences, and health conditions, is positively influencing the market growth. Moreover, several individuals prefer the anonymity and privacy of online programs, especially if they feel self-conscious about their weight. The virtual environment offers a safe space for users to pursue their weight loss goals without judgment.

Breakup by Gender:

  • Men
  • Women
     

Women hold the largest share in the market

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men and women. According to the report, women represented the largest segment.

Women are dominating the market owing to societal pressure and media portrayal of an "ideal" body shape, which often targets women more heavily than men. These pressures drive a higher percentage of women to seek weight loss solutions to conform to these societal norms and beauty standards. Furthermore, women often tend to be more proactive about their health and well-being. Educational campaigns about weight management and its link to overall wellness resonate more with women, leading to higher adoption of weight loss solutions. Furthermore, several weight loss products and services are specifically marketed towards women. This tailored advertising and the creation of products designed with women's needs in mind increase female participation in weight loss programs.

Breakup by Age Group:

  • Below 15 Years
  • 15 to 30 Years
  • 31 to 60 Years
  • Above 60 Years
     

15 to 30 years hold the largest share in the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes below 15 years, 15 to 30 years, 31 to 60 years, and above 60 years. According to the report, 15 to 30 years represented the largest segment.

15 to 30 years is dominating the market due to the increasing influence of educational institutions, social media, and family environments, which is encouraging healthy lifestyles, making this age group more proactive about weight management. Furthermore, individuals within the 15 to 30 age bracket are often more involved in physical activities such as sports, dance, and fitness routines. This engagement in physical exercise naturally aligns with weight management goals. Additionally, they have a more flexible schedule and higher energy levels, allowing them to devote time to exercise and proper diet management. Moreover, the growing knowledge about the long-term impacts of obesity and overweight conditions is prompting this age group to adopt preventive measures to maintain a healthy weight.

Breakup by Region:

Weight Loss Market

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

North America exhibits a clear dominance, accounting for the largest weight loss market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America has some of the highest obesity rates globally which is facilitating the demand for weight loss products and services. Furthermore, the rising disposable income of the regional population, enabling more individuals to afford weight loss solutions such as gym memberships, personalized nutrition plans, and surgical interventions, is strengthening the market growth. Additionally, the growing emphasis on preventive measures and chronic disease management by regional healthcare systems, which include weight loss programs, is positively influencing the market growth. Moreover, North America is a hub for technological innovation, particularly in healthcare and fitness. The integration of technology into weight loss solutions, such as mobile apps, wearables, and online platforms, are further bolstering the market growth.

Competitive Landscape:

Leading companies are continuously introducing innovative products and services, including advancements in dietary supplements, fitness equipment, personalized weight loss apps, and medically supervised programs. In addition, they are expanding their service offerings to encompass a broader range of weight loss solutions, such as nutrition counseling, fitness training, and surgical interventions, all under one umbrella. Furthermore, several key players are engaging in mergers and acquisitions with other firms, which allows them to tap into new customer segments and add complementary products and services to their portfolio. Additionally, companies are forming strategic partnerships with healthcare providers, fitness centers, technology companies, and even food manufacturers to provide comprehensive and integrated weight loss solutions. Moreover, they are embracing digital platforms, such as mobile apps and online consultations, to ensure that customers have on-demand access to their products and services.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Apollo Endosurgery Inc.
  • Brunswick Naturopathy
  • Gold's Gym International Inc.
  • Herbalife Nutrition Ltd.
  • Jenny Craig Inc.
  • Johnson & Johnson
  • Johnson Health Tech. Co. Ltd.
  • Kellogg Company
  • Medtronic plc
  • Nutrisystem Inc.
  • TECHNOGYM S.p.A
  • The Simply Good Foods Company
  • WW International Inc.

Recent Developments:

  • In August 2022, Apollo Endosurgery unveiled significant achievements in advancing endoscopic techniques for individuals afflicted by obesity.
  • In June 2020, Gold's Gym International Inc. partnered with Virtual Health Partners (VHP), a market leader in weight loss procedures, to empower clients to become more active and take control of their health and fitness goals.
  • In July 2022, Herbalife Nutrition Ltd. introduced a new product to aid customers in getting back on track with their healthy lifestyle and support weight loss.

Weight Loss Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Diet
  • Equipment Type
  • Service
  • Gender
  • Age Group
  • Region
Diets Covered Supplements, Meals, Beverages
Equipment Types Covered
  • Fitness Equipment: Cardiovascular Equipment, Strength Training Equipment, Others
  • Surgical Equipment: Minimally Invasive/ Bariatric Equipment, Non-Invasive Equipment
Services Covered Fitness Centers and Health Clubs, Consulting Service, Surgical Clinics, Online Weight Loss Programs, Others
Genders Covered Men, Women
Age Groups Covered Below 15 Years, 15 to 30 Years, 31 to 60 Years, Above 60 Years
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apollo Endosurgery Inc., Brunswick Naturopathy, Gold's Gym International Inc., Herbalife Nutrition Ltd., Jenny Craig Inc., Johnson & Johnson, Johnson Health Tech. Co. Ltd., Kellogg Company, Medtronic plc, Nutrisystem Inc., TECHNOGYM S.p.A, The Simply Good Foods Company, WW International Inc., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the weight loss market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global weight loss market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the weight loss industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

We expect the global weight loss market to exhibit a CAGR of 7.89% during 2024-2032.

The rising consumer awareness towards several health benefits associated with weight loss, such as minimizing the risk of heart diseases, reducing blood pressure, managing sleep cycle, etc., is primarily driving the global weight loss market.

The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of weight management practices for improving immunity and reducing health risks, during the lockdown scenario.

Based on the diet, the global weight loss market can be segmented into supplements, meals, and beverages. Currently, beverages hold the majority of the total market share.

Based on the equipment type, the global weight loss market has been divided into fitness equipment and surgical equipment, where fitness equipment, including cardiovascular equipment currently exhibits a clear dominance in the market.

Based on the service, the global weight loss market can be categorized into fitness centers and health clubs, consulting services, surgical clinics, online weight loss programs, and others. Currently, online weight loss programs account for the majority of the global market share.

Based on the gender, the global weight loss market has been segregated into men and women, where women currently hold the largest market share.

Based on the age group, the global weight loss market can be bifurcated into below 15 years, 15 to 30 years, 31 to 60 years, and above 60 years. Among these, 15 to 30 years of age exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global weight loss market include Apollo Endosurgery Inc., Brunswick Naturopathy, Gold's Gym International Inc., Herbalife Nutrition Ltd., Jenny Craig Inc., Johnson & Johnson, Johnson Health Tech. Co. Ltd., Kellogg Company, Medtronic plc, Nutrisystem Inc., TECHNOGYM S.p.A, The Simply Good Foods Company, and WW International Inc.

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Weight Loss Market Report by Diet (Supplements, Meals, Beverages), Equipment Type (Fitness Equipment, Surgical Equipment), Service (Fitness Centers and Health Clubs, Consulting Service, Surgical Clinics, Online Weight Loss Programs, and Others), Gender (Men, Women), Age Group (Below 15 Years, 15 to 30 Years, 31 to 60 Years, Above 60 Years), and Region 2024-2032
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