According to the latest report by IMARC Group, titled “Europe Weight Management Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the Europe weight management market size reached US$ 121.7 Billion in 2022. Weight management refers to the process of maintaining a healthy body weight by balancing the calories consumed and calories burned through a combination of healthy eating habits, physical activity, and lifestyle changes. It is a long-term commitment that requires a healthy and sustainable approach to eating and physical activity that aids individuals in maintaining a healthy body weight according to the height, gender and age. Weight management programs focus on the consumption of nutrient-rich meal replacement products, low-calorie food and beverages as well as weight loss or gain supplements. The primary function of weight management is to achieve and maintain a healthy body weight by making gradual changes to the lifestyle that can be maintained over time. Making healthy lifestyle and food choices that become part of the daily routine can help to reduce the risk of chronic diseases, improve overall health and well-being, increase energy levels, and improve self-esteem and body image.
Europe Weight Management Market Trends:
The market in Europe is majorly driven by a considerable rise in the obesity rates across the region. In line with this, the increasing health-consciousness among the masses are leading to the growing need for numerous products and services customized for specific health and wellness goals. Additionally, the higher uptake of healthy lifestyles, including regular exercise and healthy eating habits, along with the rising number of gym-goers, are also providing an impetus to the market. Moreover, the rising prevalence of chronic diseases due to the sedentary lifestyles of individuals are also propelling the demand for weight management programs to reduce the risk. The market is further fueled by the widespread availability of a wide range of weight management products across organized offline and online retail channels across Europe. Continual technological advancements leading to the emergence of innovative weight management products and services, such as mobile apps, calorie trackers and wearable devices, are also impacting the market positively. Apart from this, innovative marketing strategies adopted by the key players, such as the formulation of diet plans following consumer preferences, celebrity endorsements, and the opening of corporate gyms, are further creating a positive market outlook. Some of the other factors contributing to the market include rapid urbanization, the expanding number of wellness and care facilities, favorable government initiatives aimed at reducing obesity rates, and extensive research and development (R&D) activities. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 174.6 Billion by 2028, exhibiting a CAGR of 6.3% during 2023-2028.
- Based on the diet, the market has been segmented into functional beverages, functional food, and dietary supplements. Among these, functional beverages represent the largest market segment.
- On the basis of the equipment, the market has been divided into fitness and surgical. Among these, fitness accounts for the dominant market share.
- Based on the service, the market has been categorized into health clubs, consultation services, and online weight loss services. Between these, health clubs accounts for the biggest segment in the market.
- On the geographical front, the market has been segregated into Germany, France, the United Kingdom, Italy, Spain, and others. At present, Italy holds the leading position in the market.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.
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||Diet, Equipment, Service, Country
||Germany, France, United Kingdom, Italy, Spain, Others
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