Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2024-2032

Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5760
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Market Overview:

The global wellness tourism market size reached US$ 948.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,605.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032. The rising health consciousness among people, increasing integration of wellness amenities by hotels and resorts, and rapid urbanization are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 948.5 Billion
Market Forecast in 2032 US$ 1,605.4 Billion
Market Growth Rate (2024-2032) 5.9%

Wellness tourism involves individuals traveling to destinations with the primary purpose of enhancing their overall well-being through activities that promote physical, mental, and spiritual health. This form of travel encompasses a range of experiences, from spa retreats and fitness vacations to meditation retreats and eco-tourism adventures. Wellness tourists seek to rejuvenate, relax, and improve their health while immersing themselves in a supportive environment that offers healthy cuisine, fitness activities, relaxation techniques, and opportunities for personal growth. The wellness tourism industry caters to the growing demand for holistic wellness experiences, providing travelers with opportunities to disconnect from daily stressors and engage in activities that nurture their mind, body, and soul.

The rising number of individuals seeking wellness-focused travel experiences as a means to rejuvenate and maintain health due to the increasing awareness of the importance of holistic well-being and self-care in modern lifestyles, will stimulate the market growth during the forecast period. Additionally, the growing prevalence of stress-related disorders and the desire to escape urban pressures have augmented the demand for destinations offering relaxation, mindfulness, and rejuvenation. Apart from this, the widespread integration of wellness amenities by hotels and resorts, ranging from spas and yoga studios to healthy dining options, has accelerated the product adoption rate. Moreover, numerous technological advancements and easy access to information that make it simpler for travelers to discover and book wellness-focused trips, has catalyzed the market growth. Besides this, the shifting trend toward personalized experiences has led to diverse offerings, catering to different wellness preferences and interests, thus propelling the market growth. Furthermore, the alignment of wellness tourism with eco-tourism and sustainable practices has accelerated its adoption among environmentally conscious travelers, thereby contributing to market growth.

Wellness Tourism Market Trends/Drivers:

Rising Health Awareness Among the Masses

The escalating awareness of the vital link between well-being and a high-quality life is a central driver propelling the wellness tourism market. With modern lifestyles often characterized by stress and sedentary habits, individuals are seeking meaningful ways to address their physical and mental health. This heightened awareness has led to a shift in travel preferences, as people actively seek out destinations and experiences that contribute to their overall wellness. From spa retreats that offer therapeutic treatments to wellness resorts that provide fitness programs and mindfulness workshops, travelers are now considering their vacations as opportunities to invest in their health. This driver is underpinned by a desire for long-term benefits, where wellness travel becomes a proactive strategy for maintaining a balanced and healthy lifestyle.

Increasing Urban Stress Escapism

The modern urban landscape is marked by incessant demands and pressures, leading to a growing desire for respite. This elevating need to escape urban stress has become a major driver of the wellness tourism market. Individuals are increasingly drawn to destinations that offer a break from the hustle and bustle of city life, providing serene and rejuvenating environments. Wellness-focused travel allows them to disconnect from the digital noise, reconnect with nature, and engage in activities that promote relaxation and mindfulness. As a result, destinations that offer peaceful landscapes, wellness retreats, and holistic experiences are becoming magnets for travelers seeking temporary escape from the demands of urban life.

Growing demand for wellness-focused hospitality

The integration of numerous wellness amenities into the hospitality sector has emerged as a transformative factor shaping the wellness tourism market. Hotels and resorts are recognizing the value of catering to travelers' well-being needs, offering a range of wellness-focused features. From dedicated spa facilities and fitness centers to gourmet dining options that emphasize nutritional value, these offerings enhance the appeal of a destination. This driver taps into the notion that wellness is not limited to specific activities and permeates every aspect of a traveler's stay. Consequently, wellness-focused hospitality becomes a compelling reason for travelers to choose specific accommodations, elevating their overall experience and contributing to the growth of the wellness tourism industry.

Wellness Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wellness tourism market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on travelers type, service type and location.

Breakup by Travelers Type:

  • Primary
  • Secondary

Secondary represents the most popular travelers type

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes primary and secondary. According to the report, secondary represented the largest segment.

Secondary travelers often accompanying primary wellness tourists such as family members or companions, contribute to the growth of the market through their engagement in wellness-related activities and services. While the primary traveler may be the focus of the trip, secondary travelers also partake in wellness offerings, thus expanding the market's customer base. Their participation leads to higher bookings for wellness resorts, spa treatments, and wellness-focused excursions, benefiting the entire wellness ecosystem. Additionally, the positive experiences of secondary travelers can result in future independent wellness travel decisions, thereby propelling market growth. As these secondary travelers immerse themselves in wellness activities, their influence contributes to the market's expansion, reinforcing its position within the broader travel and tourism industry. Furthermore, secondary travelers' exposure to wellness experiences can serve as a catalyst for word-of-mouth recommendations, contributing to the market's visibility and attracting new wellness-focused travelers.

Breakup by Service Type:

  • Transport
  • Lodging
  • Food and Beverage
  • Shopping
  • Activities and Excursion
  • Others

Lodging accounts for the majority of the share in the market

A detailed breakup and analysis of the market based on the service type has also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others. According to the report, lodging accounted for the largest market share.

Lodging providers create enticing environments that align with travelers' well-being aspirations by incorporating tailored wellness amenities and services, such as dedicated spa facilities, wellness retreats, fitness centers, and mindfulness programs. These offerings enhance the overall travel experience, attracting wellness-conscious individuals seeking rejuvenation and relaxation, thereby accelerating the adoption of wellness toursim. Furthermore, the integration of healthy dining options and sustainable practices reinforces the commitment to holistic wellness. The lodging sector's adaptability to diverse wellness preferences and its role in creating serene and rejuvenating spaces make it a driving force, shaping the market's growth and becoming a pivotal factor for travelers choosing destinations that prioritize their physical, mental, and spiritual wellness. Moreover, lodging's strategic partnerships with wellness brands and experts amplify the range of wellness experiences available to travelers, fostering innovation and differentiation within the market.

Breakup by Location:

  • Domestic
  • International

Domestic holds the largest share in the market

The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international. According to the report, domestic represented the largest segment.

The domestic segment significantly drives the wellness tourism market by tapping into the convenience, familiarity, and diverse offerings of local destinations. As travelers seek to balance their well-being with convenience, domestic locations provide accessible retreats without the complexities of international travel. With a growing preference for shorter getaways, domestic settings offer the perfect solution, enabling travelers to engage in wellness activities without long journeys. Moreover, familiarity with local culture and language can further enhance the overall experience, allowing for a deeper connection to wellness practices. Domestic destinations also promote sustainable travel, reducing carbon footprints associated with air travel. As governments and tourism boards increasingly promote domestic wellness offerings, travelers are exposed to a wide range of experiences, from serene nature retreats to urban spa getaways. This rising demand supports local economies and elevates the wellness tourism market, making it more inclusive, accessible, and aligned with evolving preferences of travelers.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest share in the market since the region boasts a diverse landscape, advanced wellness infrastructure, and burgeoning health-conscious culture. With an array of wellness-focused resorts, retreats, and facilities across the region, North America offers travelers a wide spectrum of experiences ranging from mountain retreats to beachfront yoga getaways. The rising emphasis on fitness, mindfulness, and healthy living in North America aligns with the growing global wellness trend.

Moreover, its accessibility via major transportation hubs makes it an attractive destination for both domestic and international wellness seekers. North America's innovative integration of technology, wellness programming, and customized offerings further enhances the wellness travel experience. As wellness becomes an integral part of modern lifestyles, North America's role in driving the market is fortified by its ability to provide a comprehensive range of wellness options that cater to various preferences, solidifying its position as a prime influencer in the wellness tourism landscape.

Competitive Landscape:

Key players in the market are driving innovation to meet evolving consumer demands. These advancements include the incorporation of immersive digital wellness experiences, where virtual reality and augmented reality technologies create immersive and rejuvenating environments for travelers even before they embark on their journeys. Additionally, the integration of personalized wellness concierge services, powered by AI and data analytics, allows travelers to customize their itineraries based on their individual health and wellness goals. Furthermore, eco-conscious innovations are gaining momentum, with some leading players offering sustainable wellness retreats that focus on eco-friendly practices and reconnecting with nature. These innovations collectively enhance the wellness tourism experience, providing travelers with tailored and technologically advanced opportunities for relaxation, personal growth, and rejuvenation. We also expect the market to witness new entrants, consolidation of product portfolios, and a rise in strategic partnerships and collaborations amongst key players to drive healthy competition within the domain during the forecast period.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Accor S.A.
  • Four Seasons Hotels Limited
  • Hilton Worldwide Holdings Inc.
  • Hyatt Hotels Corporation
  • InterContinental Hotels Group plc
  • Marriott International Inc.
  • Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.)
  • Rancho La Puerta Inc.
  • Red Carnation Hotels (The Travel Corporation)
  • Rosewood Hotel Group (New World Development Company Limited)
  • Wyndham Hotels & Resorts Inc.

Recent Developments:

  • In Jul 2023, Hilton Worldwide Holdings Inc., a prominent global hospitality brand, expanded its presence in Japan through the highly anticipated launch of the Hilton Okinawa Miyako Island Resort. This strategic move marks a significant milestone in the company’s commitment to providing exceptional hospitality experiences across diverse destinations. Situated on the captivating Miyako Island, renowned for its pristine beaches and rich cultural heritage, the resort offers a harmonious blend of luxurious accommodations and immersive local experiences.
  • In Aug 2023, Hyatt Hotels Corporation, a leading global hospitality brand, expanded its Unbound Collection by Hyatt brand to Oklahoma City through the introduction of the Fordson Hotel. This strategic move demonstrates the company’s commitment to offering distinctive and authentic experiences to travelers, embracing the essence of each destination. The Fordson Hotel's debut signifies a new era in hospitality for the city, bringing together historical charm and modern luxury.
  • In Aug 2023, IHG Hotels & Resorts, a world leader in the hospitality industry, announced the opening of a new Hotel Indigo in the vibrant heart of Guadalajara. This addition to their portfolio reflects IHG's commitment to offering unique and memorable experiences to travelers. With this expansion, IHG Hotels & Resorts continues to demonstrate their dedication to providing top-tier accommodations and exceptional service. The new Hotel Indigo in Guadalajara undoubtedly reinforces their position as a leader in the hospitality sector, further solidifying their reputation as a trusted source of remarkable travel experiences.

Wellness Tourism Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Travelers Type
  • Service Type
  • Location
  • Region
Travelers Types Covered Primary, Secondary
Service Types Covered Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, Others
Locations Covered Domestic, International
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Accor S.A., Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, InterContinental Hotels Group plc, Marriott International Inc., Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.), Rancho La Puerta Inc., Red Carnation Hotels (The Travel Corporation), Rosewood Hotel Group (New World Development Company Limited), Wyndham Hotels & Resorts Inc., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global wellness tourism market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global wellness tourism market?
  • What is the impact of each driver, restraint, and opportunity on the global wellness tourism market?
  • What are the key regional markets?
  • Which countries represent the most attractive wellness tourism market?
  • What is the breakup of the market based on the traveler type?
  • Which is the most attractive traveler type in the wellness tourism market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the wellness tourism market?
  • What is the breakup of the market based on the location?
  • Which is the most attractive location in the wellness tourism market?
  • What is the competitive structure of the global wellness tourism market?
  • Who are the key players/companies in the global wellness tourism market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the wellness tourism market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global wellness tourism market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the wellness tourism industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
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Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2024-2032
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