• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

Mayonnaise is a thick and creamy sauce made from egg yolks, oil, vinegar or lemon juice, and seasonings. It may vary in appearance with its colour ranging from white and cream to pale yellow. It is extensively used as a spread for sandwiches or burgers, dips for snacks, base for tacos or rolls. Mayonnaise is also utilised as an alternative to ketchup for the preparations of numerous appetisers as well as several main course dishes in western cuisines. Recently, the growing popularity of salads and fast-food products has resulted in an increased consumption of mayonnaise in West Africa. According to IMARC Group’s latest report, titled “West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the West Africa mayonnaise market reached a value of nearly US$ 31 Million in 2018.

West Africa Mayonnaise Market Report

Over the past few years, it has been noted that there is an inclination towards convenience and fast food amongst consumers. This is one of the primary factors which is proliferating the growth of the mayonnaise market in West Africa. In addition to this, in countries like Nigeria and Algeria, there has been a rise in urbanisation as well as in the adoption of western lifestyles which has resulted in a consequent surge in the demand for ready-to-use food products. This has, in turn, contributed towards an augmented demand for mayonnaise across the region. Moreover, manufacturers have also started introducing smaller packaging options along with low-fat versions of mayonnaise on account of rising health consciousness. Apart from this, an emerging middle-class with high disposable incomes of the consumers is another factor which has been driving the growth of the West Africa mayonnaise market. Looking forward, the market is projected to exceed a value of US$ 50 Million by 2024, expanding at a CAGR of 8.5% during 2019-2024.

Market Summary:

Breakpup by Product Type:

On the basis of product type, the market has been segmented into flavoured and unflavoured. Amongst these, flavoured mayonnaise represents the leading segment on account of the availability of innovative flavours such as zingy pesto, and hot and spicy wasabi.

Breakup by Raw Material:

Based on the raw material, the mayonnaise market has been segregated into with egg and eggless. Currently, mayonnaise containing egg dominates the entire market in West Africa.

Breakup by End-Use

Based on end-use, mayonnaise is being majorly used in institutional sector which includes food processing companies, restaurants, food chains, cafes, hotels, bakery and confectionaries. Institutional sector is followed by retail sector.

Breakup by Distribution Channel:

On the basis of distribution channel, supermarkets and hypermarkets represent the largest means for purchasing mayonnaise across the region. These stores are followed by convenience stores, online retailers, specialty stores and others.

Breakup by Region:

On a geographical front, Nigeria dominates the West Africa mayonnaise market with the majority of the market share.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being

  • GB Foods
  • Nestle SA
  • Nurevas 
  • McCormick Corporation
  • Kraft Heinz
  • TGI 
  • Pure Food Processing Industries
  • BM Foods.


This report provides a deep insight into the West Africa mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa mayonnaise market in any manner.

Key Questions Answered in This Report:

  • How has the West Africa mayonnaise market performed so far and how will it perform in the coming years?
  • Which are the popular product types in the West Africa mayonnaise market?
  • What are the raw material requirements to manufacture mayonnaise?
  • What are the different end-use sectors in the West Africa mayonnaise market?
  • What are the major distribution channels in the West Africa mayonnaise market?
  • What are the key regions in the West Africa mayonnaise market?
  • What are the various stages in the value chain of the West Africa mayonnaise market?
  • What are the key driving factors and challenges in the West Africa mayonnaise market?
  • What is the structure of the West Africa mayonnaise market and who are the key players?
  • What is the degree of competition in the West Africa mayonnaise market?
  • How is mayonnaise manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    West Africa Mayonnaise Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Raw Material
    5.5    Market Breakup by End-Use
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Rivalry
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Performance by Region
    6.1    Nigeria
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Algeria
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Ghana
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Senegal
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Guinea
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Ivory Coast
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7    Market Performance by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Convenience Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Online Retailers
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Speciality Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Performance by Product Type
    8.1    Flavoured Mayonnaise
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Unflavoured Mayonnaise
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Performance by End-Use
    9.1    Institutional
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Mayonnaise Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players

List of Figures

Figure 1: West Africa: Mayonnaise Market: Major Drivers and Challenges
Figure 2: West Africa: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 3: West Africa: Mayonnaise Market: Breakup by Product Type (in %), 2018
Figure 4: West Africa: Mayonnaise Market: Breakup by Raw Material (in %), 2018
Figure 5: West Africa: Mayonnaise Market: Breakup by End-Use (in %), 2018
Figure 6: West Africa: Mayonnaise Market: Breakup by Distribution Channel (in %), 2018
Figure 7: West Africa: Mayonnaise Market: Breakup by Region (in %), 2018
Figure 8: West Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 9: West Africa: Mayonnaise Industry: SWOT Analysis
Figure 10: West Africa: Mayonnaise Industry: Value Chain Analysis
Figure 11: West Africa: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 12: Nigeria: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 13: Nigeria: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Algeria: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 15: Algeria: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Ghana: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 17: Ghana: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Senegal: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 19: Senegal: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Ivory Coast: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 21: Ivory Coast: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Guinea: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 23: Guinea: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Others: Mayonnaise Market: Sales Value (in Million US$), 2011-2018
Figure 25: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: West Africa: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 27: West Africa: Mayonnaise Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 28: West Africa: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2011 & 2018
Figure 29: West Africa: Mayonnaise Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 30: West Africa: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2011 & 2018
Figure 31: West Africa: Mayonnaise Market Forecast: Sales through Online Retailers (in Million US$), 2019-2024
Figure 32: West Africa: Mayonnaise Market: Sales through Speciality Stores (in Million US$), 2011 & 2018
Figure 33: West Africa: Mayonnaise Market Forecast: Sales through Speciality Stores (in Million US$), 2019-2024
Figure 34: West Africa: Mayonnaise Market: Sales through Other Distribution Channel (in Million US$), 2011 & 2018
Figure 35: West Africa: Mayonnaise Market Forecast: Sales through Other Distribution Channel (in Million US$), 2019-2024
Figure 36: West Africa: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 37: West Africa: Flavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: West Africa: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 39: West Africa: Unflavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: West Africa: Mayonnaise Market (Applications in Institutional Sector): Sales Value (in Million US$), 2011 & 2018
Figure 41: West Africa: Mayonnaise Market Forecast (Applications in Institutional Sector): Sales Value (in Million US$), 2019-2024
Figure 42: West Africa: Mayonnaise Market (Applications in Retail Sector): Sales Value (in Million US$), 2011 & 2018
Figure 43: West Africa: Mayonnaise Market Forecast (Applications in Retail Sector): Sales Value (in Million US$), 2019-2024
Figure 44: Mayonnaise Manufacturing: Detailed Process Flow

List of Tables

Table 1: West Africa: Mayonnaise Market: Key Industry Highlights, 2018 and 2024
Table 2: West Africa: Mayonnaise Market Forecast: Market Breakup by Region (in Million US$), 2019-2024
Table 3: West Africa: Mayonnaise Market Forecast: Market Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: West Africa: Mayonnaise Market Forecast: Market Breakup by Product Type (in Million US$), 2019-2024
Table 5: West Africa: Mayonnaise Market Forecast: Market Breakup by End-Use (in Million US$), 2019-2024
Table 6: Mayonnaise Manufacturing: Raw Material Requirements
Table 7: West Africa: Mayonnaise Market: Competitive Structure
Table 8: West Africa: Mayonnaise Market: Key Players

Note: We value your privacy and will never rent or sell your email address. Privacy policy

Purchase Options




$ 1999

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-702-409-7331 )
( India: +91-120-433-0800 )


Drop us an email at

sales@imarcgroup.com

Social Links