The West Africa mayonnaise market size reached US$ 48.1 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 70.9 Million by 2028, exhibiting a growth rate (CAGR) of 7.33% during 2023-2028.
Mayonnaise is a thick and creamy sauce made from egg yolks, oil, vinegar or lemon juice, and seasonings. It may vary in appearance with its colour ranging from white and cream to pale yellow. It is extensively used as a spread for sandwiches or burgers, dips for snacks, base for tacos or rolls. Mayonnaise is also utilised as an alternative to ketchup for the preparations of numerous appetisers as well as several main course dishes in western cuisines. Recently, the growing popularity of salads and fast-food products has resulted in an increased consumption of mayonnaise in West Africa.
Over the past few years, it has been noted that there is an inclination towards convenience and fast food amongst consumers. This is one of the primary factors which is proliferating the growth of the mayonnaise market in West Africa. In addition to this, in countries like Nigeria and Algeria, there has been a rise in urbanisation as well as in the adoption of western lifestyles which has resulted in a consequent surge in the demand for ready-to-use food products. This has, in turn, contributed towards an augmented demand for mayonnaise across the region. Moreover, manufacturers have also started introducing smaller packaging options along with low-fat versions of mayonnaise on account of rising health consciousness. Apart from this, an emerging middle-class with high disposable incomes of the consumers is another factor which has been driving the growth of the West Africa mayonnaise market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the West Africa mayonnaise market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product type, raw material, end-use and distribution channel.
Breakup by Product Type:
- Flavoured Mayonnaise
- Unflavoured Mayonnaise
On the basis of product type, the market has been segmented into flavoured and unflavoured. Amongst these, unflavoured mayonnaise represents the leading segment.
Breakup by Raw Material:
Based on the raw material, the mayonnaise market has been segregated into egg and eggless. Currently, mayonnaise containing egg dominates the entire market in West Africa.
Breakup by End-Use:
Based on end-use, mayonnaise is being majorly used in institutional sector which includes food processing companies, restaurants, food chains, cafes, hotels, bakery and confectionaries.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retailers
- Specialty Stores
On the basis of distribution channel, supermarkets and hypermarkets represent the largest means for purchasing mayonnaise across the region.
Breakup by Region:
- Ivory Coast
On a geographical front, Nigeria dominates the West Africa mayonnaise market with the majority of the market share.
The competitive landscape of the market has also been examined with some of the key players being
- GB Foods
- Nestle SA
- McCormick Corporation
- Kraft Heinz
- Pure Food Processing Industries
- BM Foods
This report provides a deep insight into the West Africa mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa mayonnaise market in any manner.
|Base Year of the Analysis
||Product Type, Raw Material, End-Use, Distribution Channel, Country
||Nigeria, Algeria, Ghana, Senegal, Guinea, Ivory Coast, Others
||GB Foods, Nestle SA, Nurevas, McCormick Corporation, Kraft Heinz, TGI, Pure Food Processing Industries and BM Foods
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Key Questions Answered in This Report:
- How has the West Africa mayonnaise market performed so far and how will it perform in the coming years?
- Which are the popular product types in the West Africa mayonnaise market?
- Which has been the impact of COVID-19 on the West Africa mayonnaise market?
- What are the raw material required to manufacture mayonnaise?
- What are the different end-use sectors in the West Africa mayonnaise market?
- What are the major distribution channels in the West Africa mayonnaise market?
- What are the key regions in the West Africa mayonnaise market?
- What are the various stages in the value chain of the West Africa mayonnaise market?
- What are the key driving factors and challenges in the West Africa mayonnaise market?
- What is the structure of the West Africa mayonnaise market and who are the key players?
- What is the degree of competition in the West Africa mayonnaise market?
- How is mayonnaise manufactured?