West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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Mayonnaise is a thick and creamy sauce made from egg yolks, oil, vinegar or lemon juice, and seasonings. It may vary in appearance with its colour ranging from white and cream to pale yellow. It is extensively used as a spread for sandwiches or burgers, dips for snacks, base for tacos or rolls. Mayonnaise is also utilised as an alternative to ketchup for the preparations of numerous appetisers as well as several main course dishes in western cuisines. Recently, the growing popularity of salads and fast-food products has resulted in an increased consumption of mayonnaise in West Africa. According to IMARC Group’s latest report, titled “West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the West Africa mayonnaise market reached a value of US$ 28.10 Million in 2017.

Over the past few years, it has been noted that there is an inclination towards convenience and fast food amongst consumers. This is one of the primary factors which is proliferating the growth of the mayonnaise market in West Africa. In addition to this, in countries like Nigeria and Algeria, there has been a rise in urbanisation as well as in the adoption of western lifestyles which has resulted in a consequent surge in the demand for ready-to-use food products. This has, in turn, contributed towards an augmented demand for mayonnaise across the region. Moreover, manufacturers have also started introducing smaller packaging options along with low-fat versions of mayonnaise on account of rising health consciousness. Apart from this, an emerging middle-class with high disposable incomes of the consumers is another factor which has been driving the growth of the West Africa mayonnaise market. Looking forward, the market is projected to reach a value of US$ 46.40 Million by 2023, expanding at a CAGR of 8.71% during 2018-2023.

West Africa mayonnaise market share

Market Summary:

  • On the basis of product type, the market has been segmented into flavoured and unflavoured. Amongst these, flavoured mayonnaise represents the leading segment on account of the availability of innovative flavours such as zingy pesto, and hot and spicy wasabi.
  • Based on raw material, the mayonnaise market has been segregated into with egg and eggless. Currently, mayonnaise containing egg dominates the entire market in West Africa.
  • Based on end-use, mayonnaise is being majorly used in institutional sector which includes food processing companies, restaurants, food chains, cafes, hotels, bakery and confectionaries. Institutional sector is followed by retail sector.
  • On the basis of distribution channel, supermarkets and hypermarkets represent the largest means for purchasing mayonnaise across the region. These stores are followed by convenience stores, online retailers, specialty stores and others.
  • On a geographical front, Nigeria dominates the West Africa mayonnaise market with the majority of the share.
  • The competitive landscape of the market has also been examined with some of the key players being GB Foods, Nestle SA, Nurevas, McCormick Corporation, Kraft Heinz, TGI, Pure Food Processing Industries and BM Foods.


This report provides a deep insight into the West Africa mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa mayonnaise market in any manner.

Key Questions Answered in This Report:

  • How has the West Africa mayonnaise market performed so far and how will it perform in the coming years?
  • Which are the popular product types in the West Africa mayonnaise market?
  • What are the raw material requirements to manufacture mayonnaise?
  • What are the different end-use sectors in the West Africa mayonnaise market?
  • What are the major distribution channels in the West Africa mayonnaise market?
  • What are the key regions in the West Africa mayonnaise market?
  • What are the various stages in the value chain of the West Africa mayonnaise market?
  • What are the key driving factors and challenges in the West Africa mayonnaise market?
  • What is the structure of the West Africa mayonnaise market and who are the key players?
  • What is the degree of competition in the West Africa mayonnaise market?
  • How is mayonnaise manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    West Africa Mayonnaise Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Raw Material
    5.5    Market Breakup by End-Use
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Rivalry
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Performance by Region
    6.1    Nigeria
    6.2    Algeria
    6.3    Ghana
    6.4    Senegal
    6.5    Guinea
    6.6    Ivory Coast
    6.7    Others
7    Market Performance by Distribution Channel
    7.1    Super Markets and Hyper Markets
    7.2    Convenience Stores
    7.3    Online Retailers
    7.4    Specialty Stores
    7.5    Others
8    Market Performance by Product Type
    8.1    Flavoured Mayonnaise
    8.2    Unflavoured Mayonnaise
9    Market Performance by End-Use
    9.1    Institutional
    9.2    Retail
10    Mayonnaise Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players

List of Figures

Figure 1: West Africa: Mayonnaise Market: Major Drivers and Challenges
Figure 2: West Africa: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 3: West Africa: Mayonnaise Market: Breakup by Product Type (in %), 2017
Figure 4: West Africa: Mayonnaise Market: Breakup by Raw Material (in %), 2017
Figure 5: West Africa: Mayonnaise Market: Breakup by End-Use (in %), 2017
Figure 6: West Africa: Mayonnaise Market: Breakup by Distribution Channel (in %), 2017
Figure 7: West Africa: Mayonnaise Market: Breakup by Region (in %), 2017
Figure 8: West Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 9: West Africa: Mayonnaise Industry: SWOT Analysis
Figure 10: West Africa: Mayonnaise Industry: Value Chain Analysis
Figure 11: West Africa: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 12: Nigeria: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 13: Nigeria: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 14: Algeria: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 15: Algeria: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 16: Ghana: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 17: Ghana: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 18: Senegal: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 19: Senegal: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 20: Ivory Coast: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 21: Ivory Coast: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 22: Guinea: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 23: Guinea: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 24: Others: Mayonnaise Market: Sales Value (in Million US$), 2010-2017
Figure 25: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 26: West Africa: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 27: West Africa: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2010, 2017 & 2023
Figure 27: West Africa: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2010, 2017 & 2023
Figure 28: West Africa: Mayonnaise Market: Sales through Specialty Stores (in Million US$), 2010, 2017 & 2023
Figure 29: West Africa: Mayonnaise Market: Sales through Other Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 30: West Africa: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 31: West Africa: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 32: West Africa: Mayonnaise Market (Applications in Institutional Sector): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 33: West Africa: Mayonnaise Market (Applications in Retail Sector) Sales Value (in Million US$), 2010, 2017 & 2023
Figure 34: Mayonnaise Manufacturing Process: Process Flow

List of Tables

Table 1: West Africa: Mayonnaise Market: Key Industry Highlights, 2017 and 2023
Table 2: West Africa: Mayonnaise Market Forecast: Market Breakup by Region (in Million US$), 2018-2023
Table 3: West Africa: Mayonnaise Market Forecast: Market Breakup by Distribution Channel (in Million US$), 2018-2023
Table 4: West Africa: Mayonnaise Market Forecast: Market Breakup by Product Type (in Million US$), 2018-2023
Table 5: West Africa: Mayonnaise Market Forecast: Market Breakup by End-Use (in Million US$), 2018-2023
Table 6: Mayonnaise: Major Components
Table 7: Mayonnaise Manufacturing: Raw Material Requirements
Table 8: West Africa: Mayonnaise Market Structure
Table 9: West Africa: Mayonnaise Market: Key Players


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