Mayonnaise is a thick and creamy sauce made from egg yolks, oil, vinegar or lemon juice, and seasonings. It may vary in appearance with its colour ranging from white and cream to pale yellow. It is extensively used as a spread for sandwiches or burgers, dips for snacks, base for tacos or rolls. Mayonnaise is also utilised as an alternative to ketchup for the preparations of numerous appetisers as well as several main course dishes in western cuisines. Recently, the growing popularity of salads and fast-food products has resulted in an increased consumption of mayonnaise in West Africa. According to IMARC Group’s latest report, titled “West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the West Africa mayonnaise market reached a value of US$ 28.10 Million in 2017.
Over the past few years, it has been noted that there is an inclination towards convenience and fast food amongst consumers. This is one of the primary factors which is proliferating the growth of the mayonnaise market in West Africa. In addition to this, in countries like Nigeria and Algeria, there has been a rise in urbanisation as well as in the adoption of western lifestyles which has resulted in a consequent surge in the demand for ready-to-use food products. This has, in turn, contributed towards an augmented demand for mayonnaise across the region. Moreover, manufacturers have also started introducing smaller packaging options along with low-fat versions of mayonnaise on account of rising health consciousness. Apart from this, an emerging middle-class with high disposable incomes of the consumers is another factor which has been driving the growth of the West Africa mayonnaise market. Looking forward, the market is projected to reach a value of US$ 46.40 Million by 2023, expanding at a CAGR of 8.71% during 2018-2023.
This report provides a deep insight into the West Africa mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa mayonnaise market in any manner.
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