The latest report by IMARC, titled “West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027”, finds that the West Africa mayonnaise market size reached US$ 45.1 Million in 2021. Mayonnaise is a white, thick, creamy condiment made with oil, emulsifying eggs, lime juice, and vinegar. It is rich in minerals, vitamins, potassium, fats, sodium, carbohydrates, and other vital nutrients. It offers several health benefits, such as moisturizing chapped and rough skin, enhancing blood sugar levels, maintaining heart health, reducing inflammation, and promoting heathy skin, and nail growth. It reduces the risk of cardiovascular diseases and treats symptoms of arthritis, colon inflammation, and depression. In recent years, mayonnaise has gained momentum due to its extensive utilization in preparing numerous food products.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect effect of the associated industries. These observations will further be integrated into the report.
West Africa Mayonnaise Market Trends:
One of the primary factors driving the market is the extensive usage of the product in preparing sandwiches, burgers, salads, dips, pasta, sauce, pizza, and other food products served at bakeries, restaurants, and cafes in West Africa. Additionally, the exponential growth in the food and beverage (F&B) industry is creating a positive market outlook. Other than this, the increasing working population, expanding income levels, hectic lifestyles, and rapid urbanization have led to widespread adoption of on-the-go mayonnaise-based food products. Besides this, with the rising health consciousness and growing trend of veganism, manufacturers are introducing organic, vegan, and egg-less variants. They are launching various new flavors, such as mint, cheese, lime, BBQ, tandoori, and chipotle. Furthermore, extensive investments in advertising campaigns and social media endorsements are creating lucrative growth opportunities for the key players. Moreover, the expansion of organized distribution channels, including convenience stores, hypermarkets, convenience stores, grocery stores, and online shopping applications, is driving the market growth. Looking forward, IMARC Group expects the market value to reach US$ 66.8 Million by 2027, expanding at a CAGR of 7.43% during the forecast period (2022-2027).
- Based on the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and others. Supermarkets and hypermarkets account for the majority of the overall market share.
- On the basis of the product type, the market has been bifurcated into flavored and unflavored mayonnaise. At present, unflavored mayonnaise is the most popular product type.
- Based on the raw material, the market has been segmented into egg and eggless. Currently, egg mayonnaise represents the leading segment.
- On the basis of the end use, the market has been segregated into institutional and retail. Mayonnaise is majorly used in the institutional sector.
- Region-wise, Nigeria exhibits a clear dominance in the market. Other major regions include Algeria, Ghana, Senegal, Guinea, and Ivory Coast.
- The competitive landscape of the market has also been analyzed, with some of the key players being GB Foods, Nestlé SA, Nurevas, McCormick Corporation, Kraft Heinz, TGI, Pure Food Processing Industries, and BM Foods.
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