The global wheat flour market reached a consumption volume of 391 Million Tons in 2019, registering a steady growth during 2014-2019. Wheat flour currently represents one of the most popular food ingredients used across the globe. It offers health benefits such as lowering cholesterol levels, improving metabolism, controlling obesity and regulating blood sugar levels. Wheat flour is used extensively owing to the presence of gluten, a protein that provides strength and elasticity to the dough as well as adds to the texture of baked products. Factors such as population growth, increasing disposable incomes, rising consumption of bakery products and changing lifestyles have further added to the global demand for wheat flour.
Wheat flour is used as the main ingredient in several bakery and fast food products such as bread, noodles, pasta and breakfast cereals. Growth in the demand for these products has led to an escalation in the overall sales of wheat flour across the globe. Moreover, wheat flour is inexpensive as compared to the flour made from other grains on account of which it is easily available to consumers belonging to all socio-economic groups. Manufacturers have also introduced vitamin-A fortified wheat flour to cater to the nutritional needs of the population. Apart from this, wheat flour is now also being used for producing bioplastics, adhesives, paper, shampoos and conditioners, and other products. Owing to these factors, IMARC Group estimates that the global wheat flour market to continue to grow during the next five years.
Breakup by Type:
The wheat flour industry has been segmented on the basis of product types which mainly include all-purpose, semolina, whole-wheat, fine wheat and bread. Amongst these, all-purpose and whole-wheat are the most popular flour products.
Breakup by End-Use:
Based on end-users, the market has been segregated into food use, feed use and bio-fuel use. Currently, wheat flour is majorly used in the food industry for preparing a wide variety of products.
Breakup by Distribution Channel:
The market has been categorized on the basis of distribution channels into supermarkets and hypermarkets, independent retailers, convenience stores, specialty stores and online. Amongst these, supermarkets and hypermarkets are the most common channels used for obtaining wheat flour as they offer a varied range of brands and products.
On the geographical front, China represents the largest wheat flour market, holding the majority of the market share. This can be attributed to the large population in the country which has led to a rise in the overall consumption of wheat flour. China is followed by India, the European Union, Turkey and the United States.
The wheat flour market is fragmented with a number of small and large manufacturers operating in both organized and unorganized sectors. Some of the key players operating in the market are:
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