Wheat Germ Oil Market

Market Overview:

The global wheat germ oil market size reached USD 658.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,029.3 Million by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The growing demand for natural and organic products, rising consumer awareness about nutrient-rich options, and increasing adoption of cosmetic and skincare products that promote skin health are some of the major factors propelling the market.

Wheat germ oil is a natural oil that is extracted from the germ, or embryo, of the wheat kernel. It is renowned for its rich nutritional profile and comprises a high concentration of vitamins, minerals, antioxidants, and omega-3 and omega-6 fatty acids. It helps protect cells from oxidative damage in the body. It assists in maintaining healthy skin, promoting cardiovascular health, and supporting overall well-being. As it aids in enhancing the vitality of the skin and managing certain health conditions, the demand for wheat germ oil is increasing across the globe. 

At present, the rising utilization of wheat germ oil in culinary applications, such as salad dressings, dips, sauces, smoothies, and baking, is supporting the growth of the market. Besides this, the increasing health consciousness among the masses around the world is strengthening the growth of the market. Additionally, the growing demand for convenient wellness solutions among individuals across the globe is positively influencing the market. Apart from this, the increasing employment of wheat germ oil in functional foods and dietary supplements is offering lucrative growth opportunities to industry investors. Furthermore, the changing consumer taste and preferences are bolstering the growth of the market. In line with this, key players are introducing different product formats, such as capsules, oils, creams, and serums, to attract a wide consumer base which is propelling the growth of the market.

Wheat Germ Oil Market Trends/Drivers:

Rising consumer awareness about nutrient-rich options

The rising consumer awareness about nutrient-rich products that are naturally produced is contributing to the growth of the market. In line with this, consumers are rapidly seeking natural and nutrient-rich options that are safe and chemical free and are becoming more health conscious. Apart from this, they are focusing on consuming products that assist in enhancing immune system support, improving cardiovascular health, and providing skin nourishment. In addition, people are becoming aware of the potential impacts of consuming chemical-based products, which is bolstering the growth of the market. Furthermore, they are adopting natural nutritional supplementation as a preventive measure against health concerns.

Increasing demand for natural and organic products

The rising demand for natural and organic products across various industries, such as skincare and nutrition, is supporting the growth of the market. In line with this, wheat germ oil is rapidly gaining popularity as it is a natural extract. It has a rich nutrient content, which makes it a vital ingredient in organic skincare products, dietary supplements, and functional foods. Apart from this, consumers are seeking alternatives that avoid synthetic additives and chemicals, which is offering a positive market outlook. In addition, there is a rise in concerns about the potential adverse effects of synthetic ingredients among individuals. 

Growing adoption of cosmetic and skincare products

The growing demand for wheat germ oil in cosmetic and skincare products due to its nourishing and rejuvenating properties is contributing to the growth of the market. In addition, the oil has vitamin E content that helps in promoting skin health by supporting collagen production and protecting against free radicals. Besides this, various manufacturers are increasingly incorporating wheat germ oil into formulations for moisturizers, serums, and anti-aging products due to the rising demand for natural and effective skincare solutions is bolstering the growth of the market. Consumers are seeking products that cater to specific skin concerns while offering natural ingredients that align with their well-being goals.

Wheat Germ Oil Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wheat germ oil market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on nature, distribution channel, and end user.

Breakup by Nature:

• Organic
• Conventional
   

The report has provided a detailed breakup and analysis of the market based on the nature. This includes organic and conventional.

The organic segment encompasses products that are derived from organically grown wheat kernels. It is produced without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). It caters to the demand of consumers who prioritize products that are free from chemical residues and align with their environmentally conscious choices. The organic certification assures consumers about the purity of the oil and adherence to organic farming practices.

The conventional segment comprises products that are derived from conventionally grown wheat kernels. These products are produced through conventional farming methods that may involve the use of synthetic inputs, such as pesticides and fertilizers. In addition, they provide a more accessible option for consumers who may not prioritize organic certification and are seeking a cost-effective solution.

Breakup by Distribution Channel:

• B2B
• B2C 
  • Store-based Retail
  • Online Retailing
     

B2C accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes B2B and B2C (store-based retail and online retailing). According to the report, B2C (store-based retail and online retailing) represented the largest segment. The B2C segment involves the direct sale of oil to individual consumers through various retail channels. This includes brick-and-mortar stores, online platforms, health food stores, pharmacies, and specialized wellness outlets. In the B2C channel, consumers purchase products for personal use.

In the B2B segment, wheat germ oil is primarily sold and distributed to businesses, manufacturers, and other entities rather than directly to end consumers. This channel involves bulk purchasing and is commonly used as an ingredient in various industries. B2B buyers include cosmetic and skincare product manufacturers, food and beverage companies, nutraceutical firms, and pharmaceutical manufacturers. These businesses incorporate this oil into their product formulations due to its enhanced nutritional and functional properties. The B2B segment is essential for supplying raw materials to industries that rely on this oil as an ingredient in their products.

Breakup by End User:

• Cosmetics
• Dietary Supplements
• Pharmaceuticals
• Food Industry
• Feed Industry
• Others
   

Cosmetics holds the biggest market share

The report has provided a detailed breakup and analysis of the market based on the end user. This includes cosmetics, dietary supplements, pharmaceuticals, food industry, feed industry, and others. According to the report, cosmetics represented the largest segment. The cosmetics industry widely utilizes this oil in skincare and beauty products as it is rich in vitamin E content and offers antioxidant properties. It is often incorporated into formulations for moisturizers, serums, lotions, and anti-aging products. It assists in nourishing and rejuvenating the skin, which makes it an attractive ingredient for cosmetic companies looking to offer products that promote skin health and vitality.

Dietary supplements use this oil in the production of dietary supplements. It is valued for its nutritional profile, including vitamins, minerals, and essential fatty acids. It has the potential to provide various health benefits, such as supporting cardiovascular health, boosting the immune system, and promoting overall well-being, which makes it an essential ingredient in nutritional supplements. It is available in supplement form, such as capsules or softgels, catering to consumers seeking convenient ways to enhance their dietary intake.

The pharmaceutical industry also utilizes this oil due to its nutritional content and potential therapeutic properties. In addition, it demonstrates its versatility in addressing specific health concerns, which is offering a positive market outlook.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest wheat germ oil market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share due to the increasing awareness about health and wellness. In addition, the rising popularity of natural products in the skincare sector is strengthening the growth of the market in the region. Apart from this, the growing demand for convenient and safe products among health-conscious consumers is offering a positive market outlook. In line with this, the thriving dietary supplement and nutraceutical sector is supporting the growth of the market in the region.

Competitive Landscape:

Key players are continuously expanding their product portfolios by introducing new and innovative wheat germ oil-based products. This includes developing different formats, such as capsules, oils, blends, and incorporating the oil into various applications, such as skincare and dietary supplements. This strategy aims to cater to a wider range of consumer preferences and needs across the globe. In line with this, they are obtaining relevant certifications, such as organic and non-genetically modified organism (GMO) certifications. These certifications reassure consumers about the quality of the product and adherence to specific standards. Apart from this, major manufacturers are forming strategic partnerships and collaborations with suppliers, distributors, and research institutions to enhance their market presence and leverage shared expertise.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Agroselprom Ltd
• ConnOils LLC
• Hebei Jiafeng Plant Oils Co., Ltd.
• INLIFE Pharma Private Limited
• NeoLife International
• Now Foods
• Viobin (PHM Brands LLC)

Wheat Germ Oil Market Report Scope:

Key Questions Answered in This Report:

• How has the global wheat germ oil market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global wheat germ oil market?
• What is the impact of each driver, restraint, and opportunity on the global wheat germ oil market?
• What are the key regional markets?
• Which countries represent the most attractive wheat germ oil market?
• What is the breakup of the market based on the nature?
• Which is the most attractive nature in the wheat germ oil market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the wheat germ oil market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the wheat germ oil market?
• What is the competitive structure of the global wheat germ oil market?
• Who are the key players/companies in the global wheat germ oil market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the wheat germ oil market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global wheat germ oil market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the wheat germ oil industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.