The global whey protein market reached a volume of 4.2 Million Metric Tons in 2018, registering a CAGR of 3.7% during 2011-2018. The market is further projected to reach a volume of 5.6 Million Metric Tons by 2024, growing at a CAGR of 4.8% during 2019-2024. Whey accounts for almost 20% of the protein content of cow’s milk and is considered beneficial for the human body. It offers numerous health advantages such as building muscles, promoting fat loss, repairing muscle tissues, reducing stress and inflammation, lowering blood pressure and cholesterol levels, preventing diseases and promoting overall health. Some of the factors which are augmenting the demand for whey protein are inflating disposable incomes, rising demand from developing markets and the emerging trend of consuming protein-based drinks.
Global Whey Protein Market Drivers:
Breakup by Product Type:
On the basis of type, the market has been segmented into whey protein concentrates, isolate and hydrolysates. At present, whey protein isolate represents the most popular product type as it is one of the fast-absorbing sources of protein which assists in building lean muscles.
Breakup by Application:
Based on applications, the market has been classified as food and beverages, nutrition products and pharmaceuticals, feed applications and others. Amongst these, the nutrition and pharmaceutical segment accounts for the majority of the market share.
On a geographical front, the European Union enjoys the leading position in the global whey protein market. This can be attributed to the rising awareness about the health benefits of whey protein amongst the populace of the region. It is followed by North America, Oceania, Eastern Europe and Latin America.
The global whey protein market is fragmented in nature due to the presence of numerous small and large manufacturers who compete against one another in terms of prices and quality. Some of these key players include:
This report provides a deep insight into the global whey protein industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a whey protein manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the whey protein industry in any manner.
Key Questions Answered in This Report:
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