Wine Market Report

Market Overview:

The global wine market size reached USD 508.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 793.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.83% during 2025-2033. Europe represents the largest region owing to its rich heritage of winemaking and the presence of well-established appellation systems that regulate wine production and labeling. Moreover, the increasing product premiumization, the introduction of innovative product variants, the widespread adoption of western culture and cross-culture trends, and the growing product availability on e-commerce platforms are some of the major factors propelling the market.

Market Size & Forecasts:

• Wine market was valued at USD 508.1 Billion in 2024.
• The market is projected to reach USD 793.9 Billion by 2033, at a CAGR of 4.83% from 2025-2033.

Dominant Segments:

• Product Type: Still wine represents the most popular product type due to it being compatible with a wide range of dishes, making it an accommodating and convenient choice for everyday meals and special events as well.
• Color: Red wine leads the market since it contains a desirable balance of sweetness, acidity, and tannins that most people enjoy.
• Distribution Channel: Off-trade accounts for the highest market share because it represents a hassle-free and easily accessible means of purchasing wine.
• Region: Europe is the largest region because it boasts an extensive tradition of winemaking and appellation systems that guide wine production and labeling. 

 Key Players:

• The leading companies in the market include Accolade Wines, Asahi Group Holdings Ltd., Bacardi Limited, Bronco Wine Company, Castel Frères, Chapel Down Group PLC, Constellation Brands Inc., E. & J. Gallo Winery, Foley Family Wines, Pernod Ricard, The Wine Group, Treasury Wine Estates Limited, etc.

Key Drivers of Market Growth:

• Rising Consumer Demand for Wellness and Health: Increased knowledge about the health advantages of moderate consumption of wine, including its potential cardiovascular benefits, is driving the demand for wine, particularly low sugar level and organic wines.
• Increasing Demand for Premium Wines: The transition towards more premium, better-quality wines is gaining pace as buyers are increasingly becoming sophisticated and willing to spend money on unique, boutique, and luxury wine choices.
• Changing Patterns of Consumption: The newer generations, particularly Millennials and Gen Z, are increasingly leaning towards consuming wine as a natural component of their social and food culture, resulting in an increasing demand for fresh wine products, including canned wine and ready-to-drink (RTD) cocktails.
• Sustainability and Organic Trends: The growing emphasis on sustainability among farmers is leading to a rise in organic and biodynamic winemaking, with consumers actively seeking out environment friendly, ethically produced wine options.

Future Outlook:

• Strong Growth Outlook: The wine market worldwide is expanding steadily, led by changes in taste among consumers, growth in premium product offerings, and stronger global demand for variety wines.
• Market Evolution: The market is evolving, and wine producers are constantly innovating in product format, taste, and packaging to meet the evolving consumer preferences and to get the product accepted by large sections of demographic segments.

Wine is an alcoholic beverage that is typically made from fermented grapes or other fruits. It is one of the oldest and most widely consumed alcoholic beverages in the world, with a rich history dating back thousands of years. The basic process of making wine involves the fermentation of crushed grapes or fruit juice by yeast, which converts the sugars in the juice into alcohol and carbon dioxide. There are many different types and styles of wine, including red wine, white wine, rosé wine, and sparkling wine. The specific variety of grapes, the winemaking techniques, and the region where the grapes are grown all contribute to the unique flavors and characteristics of each type of wine.

The global wine market is experiencing growth driven by the growing trend of premiumization within the food and beverages (F&B) industry, coupled with consumers' increasing preference for unique and exotic flavors. Additionally, strategic collaborations between major players and wine manufacturers to adapt to ever-changing consumer preferences is also fostering market growth. Furthermore, the introduction of marijuana-infused beverages, including wines, beers, liqueurs, and spirits, is making a significant impact on market expansion. Besides, the emergence of the COVID-19 pandemic also played a role in market dynamics. Lockdown measures led to a surge in online and e-commerce retailing channels for wine purchases, driving market growth as consumers sought cost-effective options from the safety of their homes. Moreover, increased wine consumption is spurred by its associated health benefits. Younger demographics are embracing the trend of socializing at restaurants and bars, contributing to the market's growth. Lastly, wine brands' aggressive marketing and promotional efforts to reach a broader audience are providing further momentum to the expansion of the wine market.

Wine Market Trends:

Growing Consumer Demand for Health and Well-being

Consumers are increasingly adopting healthier lifestyles, with many regarding moderate consumption of wine as part of a healthy diet. With greater interest in health and well-being, this trend is influencing wine drinking habits, thereby supporting the wine market growth. Studies pointing to the possible cardiovascular advantages of some types of wine, especially red wine, are serving to reinforce the image of wine as a healthy drink when drunk responsibly. Wineries are stepping up by creating low-sugar, organic, and low-alcohol wines to address health-conscious consumers. Further, increased demand for fewer additives, preservatives, and chemicals is encouraging wineries to use more natural and organic production techniques. This emphasis on health-conscious wine is also expanding the market for a new category of wellness-oriented wines, marketed with ingredients that support well-being. With consumers constantly focusing on health, wine is further positioned as a moderate, pleasurable drink choice in the context of an overall healthy lifestyle. In 2024, Casillero del Diablo introduced a pair of wines that are lower in alcohol and calories, addressing consumer preferences. Every glass holds 65 calories and features an alcohol content of 8.5%. The Be Light Sauvignon Blanc featured a light yellow hue and a citrus fragrance accompanied by notes of herbs and white peach. The Be Light Rosé presents aromas of blackberry and strawberry.

Increasing Trend for Premium Wines

As per the wine market analysis, increased demand for premium wines is fueling the market growth, as consumers are focusing on quality rather than quantity. This trend is particularly resilient among upscale customers and connoisseurs who crave exceptional, distinctive, and quality wine experiences. With rising disposable incomes in emerging economies, consumers are willing to spend money on high-end wine brands, single-vintage labels, and limited-production bottles. Wineries are meeting this demand by creating small-batch, premium wines that focus on craftsmanship, uncommon grape varieties, and terroir-driven features. Furthermore, the growing popularity of wine tasting and experience is contributing to increased appreciation for fine wine, further driving the demand for premium. Wine drinkers are also seeking provenance and authenticity, with numerous consumers willing to pay a premium for wines expressing the tradition of a particular region or the heritage of a winery. As a result, companies are manufacturing high-quality authentic wines to fulfil the demand. For example, in 2025, Grover Zampa Vineyards, a locally established brand in India's wine sector, unveiled Grover Essence De Cabernet Sauvignon, their highly anticipated limited-edition wine. The wine reveals a strong scent of cocoa, rich dark fruits, and aromatic violet blossoms when opened. The palate of Grover Essence De Cabernet Sauvignon reveals layers of black plum, dark cherries, and vanilla, enveloped in rich cocoa and savory earthiness. The wine's smooth texture, along with refined tannins, showcases a harmonious balance that is daring yet soft, culminating in a sophisticated lingering finish.

Sustainability and Ethical Production Trends

On the basis of the wine industry market research, the increasing focus on sustainability and ethical manufacturing processes is a major driver for the wine industry. The consumers are increasingly focusing on green products and are actively looking for wines produced with the least possible environmental footprint. Wineries are embracing green farming practices, lowering carbon prints, and conserving water to catch up with consumer needs for greener products. The growth of organic, biodynamic, and vegan wine is an indication of this trend, with producers seeking lower levels of chemical, pesticide, and additive use in their vineyards. Sustainability is also going beyond production methods to packaging, with lighter bottles, recyclable material, and different packaging like bag-in-box or cans being preferred by many wineries. These actions connect with eco-friendly consumers, especially among younger generations who are more aware about the need for ethical and sustainable consumption. In 2024, Albertsons Companies, Inc. unveiled Bee Lightly, the latest entry in the company's Own Brands wine collection, recognized for its distinctive flat bottle made entirely from 100% recycled polyethylene terephthalate (PET). This groundbreaking method of wine packaging represents a first in the U.S. market, highlighted a dedication to recycled packaging options while maintaining the quality and taste of wine that consumers anticipate.

Wine Market Growth Drivers:

Changing Drinking Patterns Among Successive Generations

Younger demographics, particularly Millennials and Gen Z, are proactively improving the global wine market size 2025 with their changing drinking patterns. These consumers are rapidly moving from conventional alcoholic drinks towards wine as a varied, sophisticated, and adaptable option for different occasions. Wine drinking is being incorporated into relaxed and social environments, such as informal dinners, outdoors activities, and even music concerts. Winery industry responds by diversifying product portfolios through the development of new wine formats, including canned wine, wine spritzers, and ready-to-drink (RTD) cocktails. These new products target younger consumers who want convenience and portability without sacrificing quality. Younger consumers also tend to be attracted to wines that meet their values, including organic, sustainable, and ethical production. This age group is also more susceptible to adopting digital platforms in finding and buying wine, further strengthening the market growth.

Widening Global Wine Markets

With increasing global consumption of wine, new markets in various regions are growing. Higher incomes, lifestyle transformation, and wider exposure to the Western culture of wine consumption are driving the demand for wine in various emerging economies, as per the wine market research. These markets are not only witnessing the import growth of wine but are also developing domestic production of wine. Specifically, the growing wine culture is turning it into one of the biggest and fastest-expanding wine markets, while the expanding middle class in various rural regions is discovering wine as a new, upscale drink option. At the same time, emerging nations are seeing an increase in wine consumption, led both by imported wines and expanding interest in domestic production. This geographical diversification is providing wineries with opportunities to improve their presence and gain new consumer bases worldwide.

Technological Advancements in Wine Production

Rapid advancements in wine manufacturing are taking a central role in propelling the market growth through improving the quality and efficiency of wine-making operations. Sophisticated technology like precision viticulture, data-based farming methods, and artificial intelligence (AI) is helping wineries to maximize grape output, enhance vineyard management, and minimize environmental footprints. Such technologies are making wines more consistent and better in quality, allowing manufacturers to address the high demand for premium, high-quality products. Moreover, the developments in storage and fermentation technology are enhancing the taste and shelf life of wines. The use of data tools for the sale, marketing, and distribution of wine is also revolutionizing the sector, with wineries now more often utilizing e-commerce sites, mobile apps, and online wine tastings as platforms to reach customers worldwide. According to the wine market report, with advancing technology, the future of wine making, marketing, and consumption is expected to improve, giving wineries further means of innovation and reaching a broader market base.

Wine Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wine market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, color and distribution channel.

Breakup by Product Type:

• Still Wine
• Sparkling Wine
• Fortified Wine and Vermouth

Still wine represents the most popular product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still wine, sparkling wine, and fortified wine and vermouth. According to the report, still wine represented the largest segment.

Still wine, which includes both red and white varieties, has a long and storied history that dates back centuries. It has been a part of many cultures and traditions, making it a well-established and familiar choice for consumers. This deep-rooted tradition contributes to its popularity. Besides, still wine is versatile and can be used in various settings, from casual gatherings to formal occasions. It pairs well with a wide range of foods, making it a versatile and adaptable choice for both everyday meals and special celebrations. It also offers a diverse range of flavor profiles, from the rich and bold characteristics of red wines to the crisp and refreshing qualities of white wines. This diversity appeals to a wide spectrum of tastes, ensuring there's a still wine option for virtually every palate.

Breakup by Color:

• Red Wine
• Rose Wine
• White Wine

Red wine accounts for the majority of market share

A detailed breakup and analysis of the market based on the color has also been provided in the report. This includes red wine, rose wine, and white wine. According to the report, red wine represented the largest segment.

Red wine's flavor profile, characterized by notes of dark fruits, spices, and often oak, tends to appeal to a wide range of consumers. It offers a pleasing balance of sweetness, acidity, and tannins that many people find enjoyable. Besides, red wine's versatility when it comes to food pairing is a significant factor in its popularity. It complements a variety of dishes, including red meats, pasta, cheeses, and Mediterranean cuisine. This adaptability enhances the dining experience and encourages consumers to choose red wine when dining out or at home. Moreover, many red wines have the capacity to improve with age. Wine enthusiasts often appreciate the complexity and development of flavors that aged red wines offer. This encourages collectors and connoisseurs to invest in red wine for long-term cellaring.

Breakup by Distribution Channel:

• Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others
• On-Trade

Wines are widely distributed through off-trade channels

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes off-trade (supermarkets and hypermarkets, specialty stores, online stores, and others) and on-trade. According to the report, off-trade channels represented the largest segment.

Off-trade channels provide consumers with a convenient and easily accessible way to purchase wine. People can buy wine along with their regular groceries or make planned purchases during store visits, saving them time and effort. Besides, retail stores and supermarkets have a widespread presence, making them easily accessible to a broad consumer base. This extensive reach ensures that wines are available to a wide range of customers, including those in urban and rural areas. Moreover, off-trade channels typically offer a diverse selection of wines, including different varietals, regions, and price points. Consumers can browse through a wide range of options and make informed choices based on their preferences and budgets.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Europe exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe has a long and storied history of winemaking that dates back thousands of years. Regions like Bordeaux and Burgundy in France, Tuscany in Italy, Rioja in Spain, and the Mosel Valley in Germany have been producing wine for centuries. This rich heritage has solidified Europe's reputation as a wine-producing powerhouse. Besides, Europe has a long and storied history of winemaking that dates back thousands of years. Regions like Bordeaux and Burgundy in France, Tuscany in Italy, Rioja in Spain, and the Mosel Valley in Germany have been producing wine for centuries. This rich heritage has solidified Europe's reputation as a wine-producing powerhouse. Moreover, European countries have well-established appellation systems that regulate wine production and labeling. These systems, such as the AOC (Appellation d'Origine Contrôlée) in France and the DOC (Denominazione di Origine Controllata) in Italy, ensure the quality and authenticity of wines produced in specific regions.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are constantly innovating to create new and unique wine offerings. This includes experimenting with grape varieties, winemaking techniques, and aging processes to produce distinct and appealing wines that capture consumer interest. They are also expanding their product portfolios to include a broader range of wine styles and price points. This diversification allows them to cater to a wider customer base and adapt to changing consumer preferences. Moreover, Leading wine companies are adopting environmentally friendly practices, such as organic and biodynamic farming, sustainable packaging, and energy-efficient production processes. These efforts not only appeal to eco-conscious consumers but also help reduce costs and minimize environmental impact.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Accolade Wines
• Asahi Group Holdings Ltd.
• Bacardi Limited
• Bronco Wine Company
• Castel Frères
• Chapel Down Group PLC
• Constellation Brands Inc.
• E. & J. Gallo Winery
• Foley Family Wines
• Pernod Ricard
• The Wine Group
• Treasury Wine Estates Limited

Recent Developments:

• July 2025: Southern Glazer’s Wine & Spirits (Southern Glazer’s), the top distributor of beverage alcohol, declared the extension of its distribution agreement with Bogle Family Wine Collection in California, starting September 1, 2025. This contract includes the full range of Bogle’s premium wines, featuring the esteemed Juggernaut brand, which Southern Glazer’s also oversees in Kansas, Missouri, and Tennessee.
• July 2025: Johnson Brothers, a prominent distributor of wine, beer, and spirits, revealed the extension of its collaboration with Silver Oak Cellars, a renowned name in American fine wine. Johnson Brothers will act as representatives for Silver Oak in eight new markets including Minnesota, Iowa, Hawaii, Nebraska, North Dakota, South Dakota, Wisconsin, and West Virginia, via its specialized luxury wine division, Oxford Street Merchants. This growth enhances Johnson Brothers’ successful collaboration with Silver Oak in North Carolina and extends the partnership to nine markets across the country.
• June 2025: WX Brands introduced Here By Chance, a brand that honors spontaneity and serendipity while providing outstanding quality. Here By Chance celebrates life’s unexpected experiences with its first offering, a medal-winning Cabernet Sauvignon from Paso Robles. Here By Chance was designed for this new generation by honoring unexpected instances and impromptu events.
• June 2025: Island Grove Wine Company, Florida’s leading producer of fruit-forward wines, unveiled its Wine on Draft program beginning July 1, 2025, highlighting its signature Berry Sangria and Blueberry Moscato in eco-friendly kegs. This effort is enabled by the enactment of SB 578, a significant legislation that permits Florida wine makers to utilize recyclable containers, providing a sustainable and improved method to distribute and savor wine.
• June 2025: Oeno Group, an international frontrunner in the fine wine investment industry, introduced its inaugural regulated fine wine investment fund. “It’s an ambitious effort that ‘guarantees a transformation of the alternative investment landscape,’ states Tiago Stattmiller, Oeno Group’s regional director in Portugal.” This fund is the inaugural investment fund for fine wine and whisky, merging the finest elements of each. The distinctive approach of the initial fine wine and whisky investment fund aims to optimize returns via skilled acquisitions.
• June 2025: Total Wine & More, the biggest wine and spirits retailer in the U.S., aims to open 300 locations by the end of 2025. The business presently runs 277 locations in 29 states and recorded $6 billion in yearly revenue last year. This expansion has positioned Total Wine in front of major rivals such as Costco and Safeway/Albertsons in the wine and spirits retail industry.

Wine Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the wine market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global wine market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the wine industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.