According to the latest report by IMARC Group, titled “India Yogurt Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the India yogurt market is expected to grow at a CAGR of 23.56% during 2023-2028.
Yogurt refers to a thick and creamy textured dairy product produced by fermenting milk using live bacteria culture. Regular, flavored, plant-based, frozen, and Greek are some of the commonly available yogurt varieties. It is a rich source of proteins, calcium, magnesium, potassium, and vitamins B2, B12, and D. Yogurt is widely used in smoothies, dips, spreads, breakfast cereals, soups, marinades, baking, salad dressings, and frozen treats. It is a delicious and cost-effective product that acts as a binding agent in recipes and provides a tangy flavor to dishes. It also aids in improving digestion, strengthening bones, lowering blood pressure, and reducing the risk of diabetes and gastrointestinal disorders.
India Yogurt Market Trends:
One of the key factors driving the India yogurt market is the rising health consciousness among the masses. Yogurt contains active cultures of healthy bacteria that aid in reducing weight, improving gut health, boosting the immune system, controlling blood sugar levels, promoting clear skin, and minimizing the risk of diabetes, osteoporosis, gastrointestinal disorders, and cardiovascular diseases (CVDs). Furthermore, the implementation of various initiatives by the Government of India (GoI), such as the National Dairy Plan (NDP), to boost the production of milk and improve the quality of dairy products is providing an impetus to the market growth. Additionally, the introduction of plant-based yogurts that are vegan, lactose-free, and manufactured from soy, almond, coconut, and other non-dairy ingredients is positively influencing the market growth. Besides this, the recent development of innovative packaging solutions, such as single-serve cups, biodegradable containers, squeezable pouches, and drinkable bottles that are highly convenient, eco-friendly, portable, and easy to store, is favoring the market growth. Moreover, aggressive promotional activities by manufacturers through advertisements, celebrity endorsements, and social media campaigns are propelling the market growth. Other factors, including the rising expenditure capacities of consumers, increasing investment in the research and development (R&D) of innovative products, growing demand for healthy snack options, and easy product availability across the e-commerce platform, are anticipated to drive the market growth.
- On the basis of the product type, the market has been divided into set yogurt, Greek yogurt, yogurt drinks, frozen yogurt, and others.
- Based on the flavor, the market has been classified into strawberry blend, vanilla, plain, strawberry, peach, and others.
- On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others.
- On a regional basis, the market has been categorized into North, West and Central, South, and East India.
- The competitive landscape of the industry has also been examined, with some of the key players being Amul (Gujarat Co-operative Milk Marketing Federation Limited), Britannia Industries Limited, Cocoberry Retail Pvt. Ltd., Drums Food International Private Limited, Heritage Novandie Foods Private Limited, Karnataka Milk Federation, Milky Mist Dairy, Mother Dairy Fruit & Vegetable Private Limited, Nestlé India Limited and Parag Milk Foods.
|Base Year of the Analysis
||Product Type, Flavor, Distribution Channel, Region
||North India, West and Central India, South India, East India
||Amul (Gujarat Co-operative Milk Marketing Federation Limited), Britannia Industries Limited, Cocoberry Retail Pvt. Ltd., Drums Food International Private Limited, Heritage Novandie Foods Private Limited, Karnataka Milk Federation, Milky Mist Dairy, Mother Dairy Fruit & Vegetable Private Limited, Nestlé India Limited and Parag Milk Foods
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