Europe Dietary Supplements Market

Europe Dietary Supplements Market Overview:

The Europe dietary supplements market size reached USD 44.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 105.9 Billion by 2033, exhibiting a growth rate (CAGR) of 9% during 2025-2033. The market is expanding steadily, driven by health awareness and aging populations. In 2024, vitamin and mineral supplements dominated sales, accounting for over 33.21% of market revenue. Moreover, the market is flourishing due to growing health consciousness, a surge in chronic illnesses, the expanding vegan and vegetarian population, and a rising preference for personalized nutrition. Additionally, strong demand for immunity-enhancing products continues to support growth across key European markets such as Germany, France, and Italy.

Europe Dietary Supplements Market Trends:

Increasing Prevalence of Chronic Diseases

An important factor driving the dietary supplement industry is the rising frequency of chronic disorders in Europe. As per the WORLD HEALTH ORGANIZATION, diabetes is among the most frequent chronic illnesses in Europe. Diabetes affects at least 64 million adults, as well as around 300,000 children and adolescents in the WHO European Region. In 2019, diabetes caused the death of roughly 186,000 people in the region. This figure has increased in recent years and is anticipated to quadruple between 2005 and 2030. With obesity, diabetes, and cardiovascular disease on the rise, more people are using dietary supplements Europe as part of a larger approach to manage and prevent these health problems. Supplements that address specific health concerns, such as omega-3 fatty acids for heart health or probiotics dietary supplements for digestion, are in high demand. Furthermore, healthcare practitioners are increasingly promoting food supplement Europe as a supplemental treatment to traditional medication, which is driving market expansion. This trend is driven by an older population that is more vulnerable to chronic illnesses and attempts to reduce health risks through preventive diet.

Rising Vegan and Vegetarian Population

The expanding vegan and vegetarian population in Europe represents a major factor driving the dietary supplement market. As per the United States Department of Agriculture, in recent years, the vegan and vegetarian population in Germany has grown considerably. A recent survey found that approximately 8 million people followed a vegetarian diet and 1.58 million identified as vegan in 2022. Approximately 10 million people choose to avoid meat, fish, and other animal products. As more individuals switch to plant-based diets for health, ethical, or environmental reasons, there is an increased need for supplements that can replace nutritional deficiencies in these diets, such as vitamin B12, iron, and omega-3 fatty acids. The market has seen an increase in vegan-certified products that appeal to this demographic, providing plant-based alternatives to standard supplements. Furthermore, the general trend toward plant-based nutrition is being backed by growing knowledge of the health benefits of lowering animal product intake, which is driving up demand for dietary supplements Europe. As the vegan and vegetarian movement continues to grow in Europe, the best-selling dietary supplements in Europe increasingly include plant-based and specialty products that cater to this demographic.

CBD Supplements Surge

The popularity of CBD supplements is steadily rising across Europe, driven by growing consumer interest in natural wellness solutions. Consumers are increasingly turning to CBD for benefits such as stress relief, improved sleep, and pain management. Innovations in product formats—like water-soluble CBD, gummies, and oils blended with functional ingredients—are broadening appeal. While regulatory frameworks remain complex, particularly regarding novel foods, recent developments are paving the way for wider acceptance. As more mainstream retailers and health-focused brands enter the space, CBD supplements are becoming a recognized part of the European wellness market.

Personalized Nutrition Trends

Personalized nutrition is transforming the European dietary supplements landscape. Consumers are moving away from one-size-fits-all approaches, seeking customized solutions based on genetic, lifestyle, and biometric data. With the rise of digital health platforms and at-home testing kits, individuals can now receive tailored supplement recommendations suited to their unique needs. This shift reflects a broader focus on proactive and preventative health, with growing interest in long-term wellness strategies. Brands and tech companies are collaborating to deliver more targeted offerings, driving innovation in supplement formulation and delivery models.

Microbiome Health Developments

Awareness of the gut microbiome’s role in overall health is fueling demand for microbiome-targeted supplements in Europe. Probiotics, prebiotics, and synbiotics are increasingly popular for supporting digestion, immunity, and even mood regulation. Consumers are embracing supplements that promote gut health as part of a holistic wellness routine. Advances in microbiome science are also influencing product development, with companies offering tailored solutions based on individual gut profiles. As scientific understanding deepens, the microbiome is expected to remain a key area of focus for both supplement manufacturers and health-conscious consumers.

Europe Dietary Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, form, distribution channel, application, and end-use.

Product Type Insights:

• Vitamin and Mineral Dietary Supplements
• Herbal Dietary Supplements
• Protein Dietary Supplements
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others.

Form Insights:

• Tablets
• Capsules
• Powders
• Liquids
• Soft Gels
• Gel Caps

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablets, capsules, powders, liquids, soft gels, and gel caps.

Distribution Channel Insights:

• Pharmacies and Drug Stores
• Supermarkets and Hypermarkets
• Online Channels
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and drug stores, supermarkets and hypermarkets online channels, and others.

Application Insights:

• Additional Supplements
• Medicinal Supplement
• Sports Nutrition

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes additional supplements, medicinal supplements and sports nutrition.

End-Use Insights:

• Infant
• Children
• Adults
• Pregnant Women
• Old-Aged

The report has provided a detailed breakup and analysis of the market based on the end-use. This includes infant, children, adults, pregnant women, old-aged.

Regional Insights: 

• Germany
• United Kingdom
• France
• Italy
• Russia
• Spain
• Netherlands
• Switzerland
• Poland
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, United Kingdom, France, Italy, Russia, Spain, Netherlands, Switzerland, Poland, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided, including:

• Bayer AG
• Haleon plc
• Procter & Gamble
• Perrigo Co Plc
• Herbalife Nutrition Ltd.
• Amway
• Reckitt Benckiser Group plc
• Abbott
• Wolfson Brands Ltd.

Europe Dietary Supplements Market News:

• In September 2024, Bayer launched Age Factor™, a holistic healthy-aging ecosystem that includes a One A Day® dietary supplement, a wellness app, and a biological age test by Chronomics. This marks the first offering from Bayer’s Precision Health unit, aiming to support consumer aging journeys through personalized, science-backed tools. The ecosystem promotes proactive health management by combining lifestyle tracking with cellular health support. Bayer’s initiative reflects a broader push toward self-care and digital wellness innovation in the aging and dietary supplements sector.

Europe Dietary Supplements Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe dietary supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Europe dietary supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe dietary supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.