Ghee Market

Ghee Market Size:

The global ghee market size reached USD 55.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 94.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.72% during 2025-2033. Rising health focus, demand for natural products, traditional uses, culinary adoption, dairy industry growth, and higher disposable incomes are driving market expansion. Cultural relevance and consumer shift toward clean-label options add to the trend. Growth is backed by a 20% surge in organic ghee demand in 2024, with cow ghee as the leading type and retail as the top distribution channel.

Ghee Market Analysis:

• Major Market Drivers: Some of the major factors boosting the ghee market growth include rising health consciousness, increasing demand for organic and natural products, and expanding culinary applications. Moreover, the growing awareness of consumers about the nutritional benefits of ghee and its role in various traditional and modern diets enhances its demand considerably.
• Key Market Trends: Some of the major market trends in the ghee industry include the shift towards organic and cow-sourced ghee, in particular, on account of health benefits and tradition. In addition, home cooking and interest in foreign cuisines are driving forces for ghee demand at retail outlets and convenience stores.
• Geographical Trends: The ghee market shows varied geographical trends. In Asia-Pacific, India dominates as the largest producer and consumer, with ghee being integral to its cuisine, rituals, and traditional medicine. Neighboring countries like Pakistan and Bangladesh also have high ghee consumption. In North America, especially the U.S., ghee is popular among health-conscious consumers following ketogenic and Paleo diets, as well as those interested in Ayurveda. Europe sees growing demand for natural and organic food products, boosting ghee's popularity. The ghee industry report reveals that the market is also expanding in Southeast Asia due to increased awareness of its health benefits and culinary versatility.
• Competitive Landscape: Some of the major market players in the ghee industry include SMC Group - Madhusudan, Amul, KMF, VRS Foods, Nestle, RSD Group (Gopaljee), among many others.
• Challenges and Opportunities: The challenges in the ghee market come from other cooking fats and oils, along with the price sensitivity of the consumer. On the other hand, continuous product innovation with flavored and fortified variants gaining expanding preference and the emergence of e-commerce and convenience stores are influencing ghee market dynamics.

Ghee Market Trends:

Rise in Demand for Organic and Natural Products

Consumers are increasingly demanding organic and natural food products. This has greatly benefited the ghee business. Organic ghee, made from milk obtained from grass-fed cows that have never been treated with synthetic fertilizers, pesticides, or genetically modified organisms, is perceived as healthier and more environmentally friendly. In addition to this, the ghee market forecast also reveals that the growing consciousness relating to the health environment from conventional farming methods and qualms concerning the safety and quality of foods are impelling the market growth. This growth trend is more pronounced in the developed markets of North America and Europe, where the consumer is still willing to pay a premium for organic food products, which is further aiding in ghee brands.

Growing Health Consciousness

Another major driver of the market is health consciousness as it contains a large number of essential fatty acids, including fat-soluble vitamins A, D, E, and K, along with antioxidants, thus making it very attractive to health-conscious consumers. It is also known to aid digestion, improve immunity, and offer overall well-being. As a result, the increasing rate of lifestyle diseases like obesity, diabetes, and cardiovascular conditions is bolstering ghee market revenue with people looking for healthier options of food more intensively. Another important driver of demand would be the increased adoption of diets that come with a greater intake of healthy fats, as seen in ketogenic and paleo diets, which further fuels demand for ghee. Most diets recognize ghee as a healthier fat source, which has somewhat contributed to its popularity among fitness enthusiasts and the generally health-conscious population, thereby fostering ghee manufacturing.

Expanding Applications in Cooking

Another reason fuelling the market growth of ghee is its increasing applications in cookery. Traditionally, it finds a place in Indian and Middle Eastern cuisines, and in Western kitchens, owing to its high smoke point, it is a versatile cooking fat just perfect for frying, sautéing, and baking, besides finding a place in many recipes as a substitute for butter. The rich, nutty flavor that ghee imparts makes it an indispensable item in a chef's or home cook's menu. The ghee market insights reveal that the extensive trend towards experimentation by consumers in international recipes and flavors, the greater the demand for ghee, on account of its unique flavor and versatile applications in a huge variety of food items.

Expanding E-commerce and Online Sales

The rise of e-commerce has significantly changed how ghee reaches consumers. With improved internet access and digital payment systems, people are increasingly buying food products online, including specialty items like ghee. Online platforms offer a wider variety than local stores, allowing buyers to explore different types—organic, flavored, artisanal, or region-specific ghee. These platforms also help smaller or regional brands enter new markets without heavy investments in retail infrastructure. Subscription models and direct-to-consumer websites are helping brands build loyalty and repeat purchases. During the COVID-19 pandemic, many consumers who had never bought groceries online began doing so, and the habit has stuck. Online reviews, influencer marketing, and targeted ads also play a key role in shaping preferences. This shift boosts visibility, expands customer reach, and supports growth in premium ghee categories, particularly among younger, urban, and health-conscious buyers.

Product Innovation

Product innovation is helping ghee brands capture new markets and stay competitive. Traditional ghee has expanded its basic form into infused versions with herbs, spices, or functional ingredients like turmeric and ashwagandha. This appeals to both health-conscious consumers and those looking for variety in cooking fats. Companies are also creating ghee blends for specific uses—like spreads, baking, or high-heat cooking—which helps position ghee as more versatile. There’s a rising demand for vegan or plant-based alternatives with similar texture and flavor, prompting further experimentation. Packaging innovation is also playing a role, with easy-to-use squeeze bottles and single-serve sachets attracting busy consumers. In premium segments, brands are highlighting sourcing such as A2 ghee, cow milk, grass-fed cattle and traditional methods like bilona churning to justify higher prices. Innovation helps ghee stay relevant, attract new demographics, and move from a niche or ethnic staple to a mainstream pantry item globally.

Shift Towards Traditional and Ethnic Cuisines

The growing interest in traditional and ethnic cuisines has revived demand for authentic ingredients like best organic ghee. As people reconnect with their cultural roots or explore global flavors, ghee is making its way back into kitchens—not just in India, but worldwide. South Asian, Middle Eastern, and even some African and Mediterranean dishes use ghee for its rich flavor and high smoke point. Cooking shows, food bloggers, and chefs are encouraging its use in everything from curries to baking, leading consumers to choose ghee over butter or oil for authenticity. In multicultural societies, ethnic food trends influence mainstream eating habits, pushing ghee into broader foodservice and retail categories. Moreover, second-generation immigrants are now embracing traditional ingredients with a modern twist, driving demand through both nostalgia and curiosity. This shift supports premium ghee sales and opens up new global markets where interest in traditional cooking methods continues to grow in different types of ghee.

Ghee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on source, end user, and distribution channel.

Breakup by Source:

• Cow
• Buffalo
• Mixed

Cow accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the source. This includes cow, buffalo, and mixed. According to the report, cow represented the largest segment.

The deep cultural and traditional value of the product in countries like India has fueled demand for cow ghee, where it is revered and an integral part of daily diets and rituals. As per the ghee market research report, people go after the ghee that comes from cows because it is associated with Ayurveda remedies, formulae of medicine, and therapies. Besides this, ghee prepared out of cow's milk is believed to have better quality and higher nutritional value compared to other sources; this has been related to cow's milk and its specific fatty acid composition and bioactive compounds. Moreover, the growing awareness and appreciation of traditional wellness practices and natural ingredients from all over the world have further contributed to the cow ghee popularity.

Breakup by End User:

• Retail
• Institutional

Retail represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end user. This includes retail and institutional. According to the report, retail represented the largest segment.

Several factors like the continued availability of a host of ghee products across various supermarket chains, specialty stores, and e-commerce platforms are currently fueling demand for ghee within the retail sector. The convenience and easy access faced by retail consumers, through different packaging sizes and types suiting varied culinary purposes and needs, is positively impacting the ghee market outlook. Furthermore, while the pandemic gave a fillip to home cooking, it also pushed more people to use old and healthier cooking fats, with ghee going more in the forefront. As a result, there is the rise of ethnic food markets and the rise in popularity of international cuisines having put ghee as a staple in many households beyond its traditional markets. Other key drivers are marketing campaigns and product innovation, such as flavored or fortified ghee, targeted directly at retail consumers seeking premium, nutritious, and versatile cooking ingredients.

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online 
• Others

Convenience stores represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets/hypermarkets, convenience stores, specialty stores, online, and others. According to the report, convenience stores represented the largest segment.

The demand for ghee through convenience stores is propelled by the growing consumer preference for quick and easy access to daily essentials, including cooking ingredients. Convenience stores, known for their strategic locations and extended operating hours, provide an accessible and immediate purchasing option for busy consumers who seek to quickly restock their kitchens. The trend of smaller, more frequent shopping trips, driven by urbanization and fast-paced lifestyles have increased the product demand in these stores, thereby positively impacting the ghee industry outlook. Additionally, convenience stores often cater to localized tastes and preferences, stocking culturally relevant products such as ghee, which appeals to diverse consumer bases including ethnic communities and health-conscious shoppers. This distribution channel effectively meets the demand for high-quality, traditional cooking fats in a fast and convenient retail environment.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the ghee industry include SMC Group Madhusudan, Amul, KMF, VRS Foods, Nestle, RSD Group (Gopaljee), etc.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• Based on the ghee market report, the competitive landscape is characterized by a mix of established players and emerging brands, each striving to capture market share through various strategies. Key players include major dairy companies and specialized ghee manufacturers that leverage their extensive distribution networks and brand loyalty. These companies compete on product quality, sourcing practices, and innovative offerings such as organic, flavored, or fortified ghee to meet diverse consumer preferences. Additionally, local and regional producers emphasize traditional methods and cultural authenticity, appealing to niche markets and health-conscious consumers. The rise of e-commerce has further intensified competition, enabling smaller brands to reach a global audience and compete with established names.

Ghee Market News:

• July 2025: Tata Soulfull expanded its millet-based innovation with the launch of Ragi Bites No Maida Choco, enhancing awareness around traditional grains. This indirectly supported ghee market growth by reviving interest in ethnic nutrition, encouraging parents to adopt ghee-rich, millet-based diets at home.
• July 2025: FSSAI launched a month-long ghee purity testing drive across Madhya Pradesh, targeting both branded and loose ghee. Samples were sent to CES Bhopal and Choksi Indore labs. This move strengthened consumer confidence and pressured brands to maintain quality standards during the festive season.
• March 2025: Amaya Milk Company launched ‘Havan Ghee,’ a 100% pure cow ghee crafted for religious rituals. Made weekly under Vedic guidelines, it addressed the shortage of authentic ghee for pujas, boosting demand in the niche religious segment and reinforcing trust in ritual-grade ghee.
• January 2025: Sujal Dairy launched ‘Safal Premium Cow Ghee’ in Pokhara, made from pure cow’s milk with IML tub packaging. Priced at NPR 725 (introductory offer), the product boosted regional demand by aligning with traditional Nepali cuisine and religious use, reinforcing consumer trust in local ghee brands.
• September 2022: VRS Foods announced a new line of flavored ghee products. These flavored ghees, available in a range of distinct and interesting flavors, are designed to pique the curiosity of consumers seeking novel and distinctive culinary experiences.
• July 2022: Amul announced intentions to invest considerably in expanding its ghee manufacturing capacity. This development is in response to increased demand for Amul's ghee products both locally and globally.

Ghee Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the ghee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global ghee market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the ghee industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.