Activewear Market Report by Product Type (Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear), Material Type (Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex), Pricing (Economy, Premium), Age Group (1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, More than 65 Years), Distribution Channel (Online Stores, Offline Stores), End User (Men, Women, Kids), and Region 2024-2032

Activewear Market Report by Product Type (Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear), Material Type (Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex), Pricing (Economy, Premium), Age Group (1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, More than 65 Years), Distribution Channel (Online Stores, Offline Stores), End User (Men, Women, Kids), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5497
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Activewear Market Size:

The global activewear market size reached US$ 393.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 627.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032. The global market is flourishing, driven by a growing health and wellness trend, technological advancements in fabric and design, and the influential power of social media and celebrity endorsements, which together fuel consumer demand for stylish, high-performance attire suitable for fitness activities and everyday wear.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 393.2 Billion
Market Forecast in 2032
US$ 627.3 Billion
Market Growth Rate 2024-2032 5.2%

Activewear Market Analysis:

  • Market Growth and Size: According to activewear market analysis, the market is experiencing robust growth, fueled by increasing health consciousness and a cultural shift towards more active lifestyles. This trend is reflected globally, with significant market expansion in both developed and emerging economies.
  • Major Market Drivers: Key drivers include the rising trend of health and wellness, the influence of social media and celebrity endorsements, and a growing interest in outdoor and fitness activities among all age groups. These factors are contributing to a broader consumer base and higher demand for the products.
  • Technological Advancements: Innovations in fabric technology and manufacturing processes, such as moisture-wicking materials, temperature control, and wearable technology integration, are enhancing the functionality and appeal, driving consumer interest and market growth.
  • Industry Applications: It is increasingly being used across various activities, not just traditional sports and fitness. It includes casual wear, professional sports apparel, and specialized gear for outdoor activities, reflecting its versatility and wide-ranging appeal.
  • Key Market Trends: The market is witnessing an increase in demand for sustainable and eco-friendly apparel, driven by consumer awareness of environmental issues. Additionally, the emergence and rising popularity of athleisure is a significant trend.
  • Geographical Trends: North America remains the largest market due to high consumer spending power and a strong fitness culture, while the Asia Pacific region is showing rapid growth because of increasing health awareness and economic development. Europe focuses on quality and sustainability, and emerging markets in Latin America and the Middle East and Africa are expanding with rising health consciousness.
  • Competitive Landscape: The global market is highly competitive, with a mix of established sports brands, luxury fashion labels, and emerging niche players. Key players are focusing on innovation, strategic partnerships, and digital marketing strategies to capture activewear market share.
  • Challenges and Opportunities: According to the activewear market report, the market faces challenges such as intense competition, changing consumer preferences, and the need for sustainable production practices. However, there are significant opportunities in tapping into emerging markets, leveraging technological innovations, and meeting the growing demand for eco-friendly products.

Global Activewear Market

Activewear Market Trends:

Health and wellness trend

The escalating global interest in health, wellness, and fitness is a predominant driver of the global market. As people increasingly adopt healthier lifestyles, there's a significant shift towards regular exercise, propelling the demand for comfortable, versatile, and high-performance. This trend is further amplified by the rising awareness of the importance of physical health and its impact on mental well-being, influencing consumers to invest in quality wear that supports their fitness journey. The proliferation of fitness apps, online workout communities, and virtual fitness classes during recent times, especially post-pandemic, has made fitness activities more accessible, thereby expanding the consumer base. Brands are responding by innovating with eco-friendly materials, advanced technical features, and fashionable designs, making it suitable for a broad range of physical activities and everyday wear, thus blurring the lines between workout clothes and casual attire.

Technological advancements and innovation

The global market is significantly driven by technological advancements and innovations in fabrics and manufacturing processes. Modern consumers demand the product that not only provides comfort and flexibility but also incorporates advanced features such as moisture-wicking, temperature control, anti-odor, and UV protection. The integration of wearable technology, like fitness trackers and smart fabrics that monitor biometrics, has also elevated the functionality of it, making it appealing to tech-savvy consumers. Manufacturers are continuously exploring new materials, such as recycled plastics and biodegradable fabrics, to enhance sustainability and appeal to environmentally conscious consumers. These innovations address the growing consumer expectation for high-performance attire that accommodates an active lifestyle while also aligning with personal values regarding sustainability and ethical manufacturing practices, thus influencing purchasing decisions and driving market growth.

Influence of social media and celebrity endorsements

Social media platforms and celebrity endorsements play a crucial role in shaping consumer preferences and driving the global market. Influencers and celebrities showcase the latest activewear market trends, influencing their followers' buying choices and setting fashion trends. The visual nature of platforms like Instagram and TikTok serves as a perfect showcase for brands, enabling them to reach a broad audience by featuring their products in various lifestyle contexts. This visibility not only boosts brand awareness but also encourages a lifestyle that prioritizes fitness and health, further fueling the demand for the product. Collaborations between brands and high-profile personalities in creating signature lines have also become a significant market trend, offering exclusivity and tapping into the fan base of those personalities, thereby attracting a larger customer base and driving sales in the sector.




Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Activewear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel and end user.

Breakup by Product Type:




Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Top Activewear
  • Bottom Activewear
  • Innerwear
  • Swimwear
  • Outerwear

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Top activewear includes items like sports bras, tank tops, t-shirts, and sweatshirts designed specifically for physical activities. This segment caters to various fitness disciplines, offering products that combine comfort, breathability, and style. Manufacturers focus on incorporating advanced technologies such as moisture-wicking, quick-drying fabrics, and seamless construction to enhance performance and comfort. The diversity in designs, colors, and functional features allows consumers to personalize their workout wardrobes, reflecting their style preferences and the specific requirements of their chosen fitness routine. This category has seen significant growth due to the versatility of the products, which are increasingly worn for both exercise and casual, everyday activities, reflecting the broader athleisure trend.

On the other hand, bottom activewear encompasses a range of products including leggings, shorts, joggers, and track pants, which are essential components of fitness and leisure attire. This segment has developed with the inclusion of various materials and designs that cater to different types of physical activities, from high-intensity workouts to yoga and Pilates. The focus is on providing maximum comfort, flexibility, and durability, with features like compression technology, adjustable waistbands, and pockets for functionality. The popularity of this segment is fueled by the consumer's desire for versatile clothing that supports a range of movements and fits well with the modern lifestyle, where comfort and fashion coexist seamlessly in everyday wear.

Moreover, innerwear primarily includes sports bras and performance underwear, designed to offer support, comfort, and breathability during physical activities. This segment emphasizes the importance of fit, technical fabrications, and innovative features like moisture management, anti-chafing seams, and enhanced breathability to ensure optimal performance and comfort. The demand for this is driven by an increasing awareness of the necessity for proper athletic support and the growing participation of women in various sports and fitness activities. Brands are continually expanding their offerings with a variety of styles, support levels, and sizes to cater to a broad range of body types and preferences, reflecting the industry's commitment to inclusivity and body positivity.

Furthermore, the swimwear segment is specialized attire designed for water-based activities such as swimming, surfing, and water polo. This category focuses on chlorine-resistant materials, provide UV protection, and offer quick-drying properties, alongside ensuring a snug fit that enhances aquatic performance. Recent trends show an increase in demand for stylish, functional swimwear that also offers versatility, such as pieces suitable for both swimming and casual beachwear. Innovations in eco-friendly materials and inclusive sizing are also pivotal, meeting the consumer's growing expectations for sustainability and body inclusivity. The segment's growth is propelled by lifestyle shifts that favor health-conscious, active outdoor pursuits, and the increasing popularity of aquatic fitness routines.

In line with this, outerwear includes jackets, hoodies, and windbreakers that are typically used as the outermost layer to protect against the elements during outdoor activities. This segment caters to a variety of climate conditions, offering options that are waterproof, windproof, insulated, or breathable to suit different environmental settings and personal preferences. The designs are not only functional but also incorporate stylish elements, allowing for a smooth transition from workout to casual settings. With the growing trend of outdoor adventures and the consumer's increasing emphasis on versatile, year-round wardrobe pieces, outerwear has become indispensable, combining practicality with modern fashion trends to meet the needs of the active lifestyle enthusiast.

Breakup by Material Type:

  • Nylon
  • Polyester
  • Cotton
  • Neoprene
  • Polypropylene
  • Spandex

Polyester holds the largest share in the industry

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex. According to the report, polyester accounted for the largest market share.

As the largest segment in the global market, polyester stands out for its exceptional durability, resistance to shrinking and stretching, and quick-drying capabilities, making it highly favored for athletic wear. Its ability to wick moisture away from the body, coupled with its breathability and lightweight nature, offers athletes and fitness enthusiasts optimal comfort and performance enhancement. Polyester's versatility allows for blending with other fibers, enhancing functionality with properties like stretch and compression. Moreover, it holds color well, maintaining vibrancy wash after wash, and is resistant to wrinkles and abrasions, ensuring longevity and sustained appearance. The material's cost-effectiveness and ability to be recycled align with growing consumer demand for sustainable fashion, although its synthetic nature poses environmental challenges. Nonetheless, continuous innovations in polyester recycling and sustainable production are enhancing its appeal, solidifying its dominance in the market.

On the other hand, nylon is highly valued in the market for its strength, elasticity, and smoothness, making it ideal for high-performance athletic wear. It's exceptionally durable, resistant to both abrasions and damage from oils and chemicals, and boasts excellent elasticity, ensuring a snug, comfortable fit that enhances muscle movement and overall performance. Nylon's quick-drying properties and ability to wick moisture make it suitable for intense physical activities, keeping the wearer dry and comfortable. Additionally, its high-quality feel and glossy appearance lend a premium look, aligning with the aesthetic preferences of consumers seeking both functionality and style in their workout apparel. However, like polyester, nylon faces environmental scrutiny, prompting the industry to explore more sustainable manufacturing processes and recycling methods to mitigate its ecological impact.

Moreover, cotton is cherished in the sector for its natural comfort, breathability, and softness, providing a gentle touch on the skin and reducing the likelihood of irritation or allergies. It's particularly favored for less intensive physical activities or leisurewear due to its excellent moisture-absorption qualities, although this can also be a drawback as it tends to retain moisture, which can lead to discomfort during more vigorous exercises. Cotton wear is often blended with synthetic fibers to enhance its durability, stretchability, and moisture-wicking capabilities, making it more adaptable to various fitness routines. Despite its comfort, pure cotton is less common in high-performance due to its heavier weight and longer drying time compared to synthetics, but it remains a popular choice for eco-conscious consumers prioritizing natural fibers and seeking comfort and breathability in their fitness apparel.

Furthermore, neoprene is a synthetic rubber that's highly appreciated in specific niches of the global market, particularly for its excellent insulation, water resistance, and ability to provide compression. Originally used in wetsuits, it's become increasingly popular in workout gear designed for weight loss, as it promotes heat retention and increases sweat production. Neoprene's cushioning effect also offers joint and muscle support, reducing the risk of injuries and enhancing the effectiveness of physical activity. While not as breathable as other fabrics, it's ideal for activities in colder environments or water sports, where maintaining body warmth is crucial. The unique properties of neoprene make it suitable for specialized wear that targets specific fitness goals or conditions, though its use is generally more limited compared to more versatile fabrics like polyester or nylon.

Additionally, polypropylene is a thermoplastic polymer that's highly valued in the industry for its lightweight, breathable, and hydrophobic properties. This material is unique because it doesn't absorb water, making it ideal, as it keeps the wearer dry by wicking moisture away from the skin and transporting it to the fabric's surface for rapid evaporation. Its resistance to staining, shrinking, and fading ensures the longevity of the apparel, making it a durable option for frequent use. Additionally, polypropylene is known for its thermal properties, providing insulation while being exceptionally light, which is beneficial for layering in sports or outdoor activities.

Besides this, spandex, also known as elastane, is celebrated in the market for its exceptional elasticity, allowing it to stretch up to five times its original length, ensuring a comfortable, body-hugging fit that enhances athletic performance by providing support and flexibility. This material is often incorporated in small percentages into other fabrics to impart stretchability, improving the fit, shape retention, and longevity of the garment. Spandex is indispensable in high-performance apparel, catering to a wide array of sports and fitness activities by accommodating intense movements and providing muscle support while maintaining comfort.

Breakup by Pricing:

  • Economy
  • Premium

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

The economy segment of the global market caters to cost-conscious consumers seeking affordability without compromising on basic functionality. This segment includes a wide range of options that are budget-friendly yet durable, offering essential features such as comfort, basic moisture-wicking, and breathability. Primarily targeting the mass market, these products are often produced in high volumes, which helps keep prices low. Brands in this segment may not offer the advanced technological features or high-end materials seen in premium lines but focus on providing value for money, making accessible to a broader demographic. This segment appeals to individuals who are new to fitness, casual exercisers, or those who prioritize cost over high-tech performance features, ensuring that staying active and leading a healthy lifestyle remains inclusive and affordable.

On the other hand, the premium segment of the global market is characterized by high-end, often luxury brands that offer superior quality, advanced technological features, and exclusive designs. This segment appeals to consumers who are willing to invest in top-tier products for their perceived durability, enhanced performance capabilities, and status symbol appeal. Premium wear often incorporates the latest innovations in fabric technology, such as advanced moisture-wicking, temperature regulation, and compression technology, alongside eco-friendly and sustainable materials. The design aesthetics in this segment are also a significant draw, with many brands collaborating with fashion designers or celebrities to create exclusive, trend-setting collections.

Breakup by Age Group:

  • 1 – 15 Years
  • 16 – 30 Years
  • 31 – 44 Years
  • 45 – 64 Years
  • More than 65 Years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, and More than 65 Years.

The 1 – 15 years age group primarily focuses on children and early teenagers. This segment includes apparel and footwear designed for physical activities, sports, and general play. The key considerations for this market segment are durability, comfort, safety, and ease of maintenance, as children are typically more active and may be less careful with their clothing. Additionally, the influence of parental purchasing decisions is strong, with an increasing emphasis on health-consciousness, leading to a preference for this that promotes physical activity. The designs are often colorful, fun, and incorporate child-friendly patterns, with brands sometimes collaborating with popular children's characters or themes to appeal to this demographic.

On the other hand, 16 – 30 years age group represents a significant portion of this market, often characterized by a high interest in fashion, fitness, and sports. This demographic tends to be highly influenced by social media trends, celebrity endorsements, and peer recommendations. They seek that not only serves functional purposes, such as comfort, flexibility, and performance-enhancing features but also aligns with current fashion trends. This age group is more likely to engage in a variety of fitness activities, from gym workouts to outdoor sports, driving demand for versatile wear that can transition seamlessly from workout to casual social settings.

Furthermore, individuals in the 31 – 44 years age group often prioritize quality, durability, and functionality, reflecting a mature approach to fitness and health. This demographic tends to have more disposable income and is willing to invest in higher-end that offers advanced technological features, such as moisture-wicking, breathability, and ergonomic design. They often balance professional careers with family life and personal fitness, seeking that is both practical for exercise and stylish enough for casual wear. The demand in this segment is for versatile, stylish, and high-quality garments that accommodate the demands of busy lifestyles while promoting health and well-being.

Moreover, the global market for the 45 – 64-year-old age group is increasingly significant, driven by an awareness of the health benefits of staying active and an interest in maintaining a youthful, energetic lifestyle. This demographic often looks for apparel that offers a combination of comfort, support, and age-appropriate styling. They tend to prefer high-quality, durable items that provide adequate support and flexibility, catering to a variety of physical activities from walking and yoga to more intense exercise regimens. The focus is also on garments that offer good value, fit well, and feature classic styles that transcend fleeting fashion trends.

Additionally, the individuals aged over 65, the global market is tailored to accommodate the needs of an older demographic while encouraging an active lifestyle. Comfort, ease of movement, and support are paramount, with a focus on soft, flexible fabrics that are easy to care for. This segment looks for features that enhance safety and mobility, such as non-slip soles on footwear and breathable, moisture-wicking materials. There is also a growing demand for the product that is stylish yet age-appropriate, allowing older adults to feel confident and motivated to remain active, whether they are participating in gentle exercise, walking, or more vigorous fitness routines.

Breakup by Distribution Channel:

  • Online Stores
  • Offline Stores

Offline stores represent the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline stores and online stores. According to the report, offline stores represented the largest segment.

As the largest segment in the global market, offline stores, including brick-and-mortar retailers, sportswear chains, department stores, and discount stores, play a pivotal role in consumer engagement. This segment benefits from the tactile shopping experience it offers, allowing customers to physically examine products, assess their quality, try them on for fit and comfort, and make instant purchases without the wait associated with shipping. Personal interaction with store staff can also provide a value-added service through expert advice, fitting assistance, and immediate feedback, enhancing the customer's shopping experience. Retailers in this segment often create an immersive shopping environment through in-store events, fitness classes, and interactive displays, fostering a community feel and enhancing brand loyalty. Despite the rise in online shopping, many consumers still prefer the tangible retail experience, especially for products where fit and comfort are essential, making offline stores a crucial component of the market. The physical presence also offers immediate brand visibility and caters to last-minute shopping needs, a significant advantage over online counterparts.

On the other hand, the online stores segment of the market has shown significant growth, driven by the convenience, variety, and often competitive pricing it offers. Consumers can shop from a vast selection of brands and products at their fingertips, benefitting from the ease of home delivery, extensive customer reviews, and often more extensive size and style options than what might be available in physical stores. E-commerce platforms cater to a tech-savvy demographic that values the ease of comparing prices, styles, and brands, alongside the convenience of shopping at any time, without geographical constraints. This segment capitalizes on digital marketing strategies, such as targeted ads, social media collaborations, and influencer partnerships, to engage customers and drive sales. Moreover, online stores frequently offer exclusive online-only promotions or early access to new collections, enhancing their appeal. While this segment offers distinct advantages, it also faces challenges like the inability to try before buying, potential concerns over return policies, and the impersonal nature of the shopping experience, which can be significant considerations for consumers.

Breakup by End User:

  • Men
  • Women
  • Kids

Women represent the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids. According to the report, women represented the largest segment.

The women's segment dominates the global market, driven by the considerable growth in health consciousness, the athleisure trend, and an expanding array of fitness activities appealing to women. This market segment is characterized by a diverse product range catering to different body types, fitness levels, and personal styles, reflecting the unique demands and preferences of female consumers. It is designed not only for functionality and comfort but also with a keen eye on fashion, often blurring the lines between workout wear and everyday clothing. The materials used are crafted to provide flexibility, support, and moisture-wicking properties, while also being aesthetically pleasing, with a vast array of colors, patterns, and designs that appeal to female sensibilities.

On the other hand, the men’s segment is tailored to cater to their specific physiological needs and preferences, focusing on functionality, durability, and performance. It is designed to withstand the rigors of intense physical activities, incorporating materials that offer strength, flexibility, and moisture management. This segment values technologically advanced features such as breathability, quick-drying fabrics, and odor resistance, which are essential for enhancing athletic performance and comfort. The design aesthetic often leans towards bold, masculine styles with a focus on practicality and efficiency. It includes a wide range of products from gym wear, running shorts, and compression gear, to outdoor designed for hiking, cycling, and water sports.

Furthermore, the kids segment is focused on combining comfort, durability, and style to suit the active lifestyles of children and adolescents. This segment recognizes the need for that can withstand the playfulness and energy of kids, ensuring that the materials used are not only flexible and comfortable but also robust enough to endure frequent wear and washing. The designs are typically vibrant and fun, appealing to younger tastes, while incorporating functional features such as stretchability, breathability, and easy maintenance. Safety is also a paramount concern, with often featuring non-restrictive fits and safe, skin-friendly materials to prevent irritation.

Breakup by Region:




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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest activewear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America leads the global market, a position underpinned by a strong culture of health, fitness, and sports, combined with high disposable incomes and a significant emphasis on wellness and lifestyle. The region boasts a highly developed retail infrastructure, including both brick-and-mortar stores and e-commerce platforms, making it readily accessible to consumers. North American consumers are keen on incorporating the latest technology and trends into their, with a demand for items that offer functionality, such as moisture-wicking, breathability, and smart connectivity, alongside fashion-forward designs. The market is highly competitive, with a mix of established sports brands, luxury labels, and emerging niche players offering specialized products.

The Asia Pacific region represents a rapidly growing segment of the global market, driven by increasing awareness of health and fitness, rising disposable incomes, and growing youth populations. Countries like China and India are experiencing a rise in health consciousness among their populations, leading to an increased participation in sports and physical activities. This shift is further fueled by government initiatives aimed at promoting physical health and combatting sedentary lifestyles. The diversity of climates and cultures across the Asia Pacific region influences the demand for a wide range of the products, catering to both urban fitness enthusiasts and outdoor adventurers.

Europe's market is characterized by a strong focus on quality, sustainability, and design. European consumers are highly conscious of environmental issues, leading to a demand for the product made from sustainable or recycled materials. The market is diverse, with a rich history in sports and a wide array of outdoor activities varying from country to country, influencing the specific types of the product that are popular. For instance, skiing and hiking are prevalent in Alpine countries, while football (soccer) remains a significant influence throughout the continent. European brands are known for their emphasis on craftsmanship, innovation, and integrating fashion into sports apparel, reflecting the region's overall fashion sensibility.

The Latin American market is emerging as a vibrant and dynamic segment, influenced by the region's passionate sports culture and an increasing focus on health and fitness. Soccer, in particular, has a profound impact on the demand for sports apparel, alongside growing interest in other activities such as running, yoga, and fitness classes. The region's economic growth, coupled with urbanization and the rise of middle-class consumers, is driving increased spending on the product. However, the market faces challenges such as economic volatility and disparities in wealth distribution, which can affect consumer spending patterns.

The market in the Middle East and Africa (MEA) is growing, driven by an increasing awareness of health and fitness, alongside economic diversification efforts that are increasing consumer spending power. In the Middle East, countries like the United Arab Emirates and Saudi Arabia are seeing a rise in fitness initiatives, both from government-led health campaigns and the private sector, contributing to a growing demand for the product. The region also exhibits a strong luxury market, with high demand for premium, branded. In Africa, the market is at a nascent stage but shows potential for growth, particularly in urban areas where there is an increasing awareness of fitness and health.

Leading Key Players in the Activewear Industry:

Key players in the market are actively engaging in various strategic initiatives to maintain and expand their market presence. They are heavily investing in research and development to innovate and incorporate advanced technologies into their products, focusing on sustainability, performance-enhancing features, and comfort. These companies are also leveraging collaborations with fashion designers, celebrities, and athletes to broaden their appeal and reach diverse consumer bases. Marketing strategies are increasingly digital-focused, utilizing social media platforms and influencer partnerships to connect with consumers. Additionally, there's a significant push towards sustainability, with brands adopting eco-friendly materials and practices to meet the growing consumer demand for environmentally responsible products.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adidas AG
  • ASICS Corporation
  • Columbia Sportswear Company
  • DICK's Sporting Goods Inc.
  • Forever 21
  • Gap Inc.
  • Nike Inc.
  • Puma SE
  • PVH Corp.
  • Skechers USA Inc.
  • The North Face (VF Corporation)
  • Under Armour Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

  • MARCH 05, 2024: The Adidas Foundation is launched to enhance the brand's community impact, focusing on "People" (anti-discrimination, sport development, inclusive access), "Planet" (preserving sport spaces, promoting sustainability), and "Relief" (aid during crises).
  • August 23rd, 2023: ASICS introduces the NATURE BATHING PACK, inspired by "shinrin-yoku," featuring popular silhouettes like GEL-NIMBUS 25 in nature-inspired hues, complemented by contrasting details and Japanese kanji for "tree" and "forest.
  • February 13, 2024: Athleta, part of Gap Inc., launches its high-performance Train Collection, developed over three years with feedback from professional athletes to everyday users, and validated through extensive lab testing. The 8-piece collection is designed to support intense workouts, emphasizing fit, durability, and comfort, empowering women in their fitness journeys.

Activewear Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product Type
  • Material Type
  • Pricing
  • Age Group
  • Distribution Channel
  • End User
  • Region
Product Types Covered Top Activewear, Bottom ActiveWear, Innerwear, Swimwear, Outerwear
Material Types Covered Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex
Pricings Covered Economy, Premium
Age Groups Covered 1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, More than 65 Years
Distribution Channels Covered Online Stores, Offline Stores
End Users Covered Men, Women, Kids
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adidas AG, ASICS Corporation, Columbia Sportswear Company, DICK's Sporting Goods Inc., Forever 21, Gap Inc., Nike Inc., Puma SE, PVH Corp., Skechers USA Inc., The North Face (VF Corporation), Under Armour Inc., etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the activewear market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global activewear market.
  • The study maps the leading, as well as the fastest growing, markets in the region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the activewear industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global activewear market was valued at US$ 393.2 Billion in 2023.

We expect the global activewear market to exhibit a CAGR of 5.2% during 2024-2032.

The introduction of smart activewear for maintaining a workout routine, monitoring performance, and providing real-time feedback, is primarily driving the global activewear market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of activewear.

Based on the material type, the global activewear market can be divided into nylon, polyester, cotton, neoprene, polypropylene, and spandex. Currently, polyester accounts for the majority of the total market share.

Based on the distribution channel, the global activewear market has been segregated into online stores and offline stores, where offline stores currently hold the largest market share.

Based on the end user, the global activewear market can be bifurcated into men, women, and kids. Currently, women exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global activewear market include Adidas AG, ASICS Corporation, Columbia Sportswear Company, DICK's Sporting Goods Inc., Forever 21, Gap Inc., Nike Inc., Puma SE, PVH Corp., Skechers USA Inc., The North Face (VF Corporation), and Under Armour Inc.

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Activewear Market Report by Product Type (Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear), Material Type (Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex), Pricing (Economy, Premium), Age Group (1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, More than 65 Years), Distribution Channel (Online Stores, Offline Stores), End User (Men, Women, Kids), and Region 2024-2032
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