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Adventure Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global adventure tourism market reached a value of US$ 852.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2,548.2 Billion by 2027, exhibiting at a CAGR of 20.23% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Adventure tourism involves traveling to remote and exotic places for physical activity, natural environment, and cultural immersion. It encourages travelers to connect with the core values of the local people via interaction. In addition, it offers effective and economic incentives for enhancing bio-cultural diversity while generating financial benefits for local and private industries. Nowadays, adventure tourism is gaining traction over conventional mass tourism across the globe as it is resilient, supports economies, and encourages sustainable practices.

 

 
 

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Adventure Tourism Market Trends:

The escalating demand for authentic and personalized traveling experience on account of rapid urbanization, improving disposable incomes, rising social media influence, and affordable air travel tickets represents one of the key factors bolstering the market growth. Moreover, the growing awareness about the adverse impact of conventional tourism, such as soil erosion, increasing pollution, and natural habitat loss, is shifting the preferences of travelers towards sustainable and adventure tourism. Apart from this, travel companies are introducing fast and mobile-friendly websites that are easy to navigate on smartphones. These websites allow peer reviews, 360-degree video tours, and clear price comparisons, which help tourists plan vacations online and make informed booking decisions. This, in confluence with the increasing penetration of the internet and boosting sales of smartphones, is creating a lucrative outlook for the market. In addition to this, they are partnering with marketing organizations to attract high-value customers through online marketing, which is positively influencing the demand for adventure tourism worldwide. Furthermore, governing agencies of numerous countries are promoting adventure tourism as it creates employment opportunities and contributes effectively to community development. This is projected to increase the popularity of adventure tourism around the world.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global adventure tourism market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, activity, age group and sales channel.

Breakup by Type:

 

 
 

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  • Hard Adventure
  • Soft Adventure
     

Breakup by Activity:

  • Land-based Activity
  • Water-based Activity
  • Air-based Activity
     

Breakup by Age Group:

  • Below 30 Years
  • 30–41 Years
  • 42–49 Years
  • 50 Years and Above
     

Breakup by Sales Channel:

  • Travel Agent
  • Direct
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Abercrombie & Kent USA LLC, Austin Adventures Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group Limited, Mountain Travel Sobek, Recreational Equipment Inc., ROW Adventures and TUI AG.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Activity, Age Group, Sales Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Abercrombie & Kent USA LLC, Austin Adventures Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group Limited, Mountain Travel Sobek, Recreational Equipment Inc., ROW Adventures and TUI AG
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Adventure Tourism Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Hard Adventure
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Soft Adventure
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Activity
    7.1    Land-based Activity
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Water-based Activity
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Air-based Activity
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Age Group
    8.1    Below 30 Years
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    30–41 Years
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    42–49 Years
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    50 Years and Above
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Sales Channel
    9.1    Travel Agent
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Direct
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Abercrombie & Kent USA LLC
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Austin Adventures Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Butterfield & Robinson Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Cox & Kings Ltd.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 Financials
        15.3.5    Discovery Nomads
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    G Adventures
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Geographic Expeditions Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    Intrepid Group Limited
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Mountain Travel Sobek
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
        15.3.10    Recreational Equipment Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    ROW Adventures
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
        15.3.12    TUI AG
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio
           15.3.12.3 Financials
           15.3.12.4 SWOT Analysis

List of Figures

Figure 1: Global: Adventure Tourism Market: Major Drivers and Challenges
Figure 2: Global: Adventure Tourism Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Adventure Tourism Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Adventure Tourism Market: Breakup by Type (in %), 2021
Figure 5: Global: Adventure Tourism Market: Breakup by Activity (in %), 2021
Figure 6: Global: Adventure Tourism Market: Breakup by Age Group (in %), 2021
Figure 7: Global: Adventure Tourism Market: Breakup by Sales Channel (in %), 2021
Figure 8: Global: Adventure Tourism Market: Breakup by Region (in %), 2021
Figure 9: Global: Adventure Tourism (Hard Adventure) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Adventure Tourism (Hard Adventure) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Adventure Tourism (Soft Adventure) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Adventure Tourism (Soft Adventure) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Adventure Tourism (Land-based Activity) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Adventure Tourism (Land-based Activity) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Adventure Tourism (Water-based Activity) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Adventure Tourism (Water-based Activity) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Adventure Tourism (Air-based Activity) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Adventure Tourism (Air-based Activity) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Adventure Tourism (Below 30 Years) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Adventure Tourism (Below 30 Years) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Adventure Tourism (30–41 Years) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Adventure Tourism (30–41 Years) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Adventure Tourism (42–49 Years) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Adventure Tourism (42–49 Years) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Adventure Tourism (50 Years and Above) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Adventure Tourism (50 Years and Above) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Adventure Tourism (Travel Agent) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Adventure Tourism (Travel Agent) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Adventure Tourism (Direct) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Adventure Tourism (Direct) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: North America: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: North America: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: United States: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: United States: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Canada: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Canada: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Asia-Pacific: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Asia-Pacific: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: China: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: China: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Japan: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Japan: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: India: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: India: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: South Korea: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: South Korea: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Australia: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Australia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Indonesia: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Indonesia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Others: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Europe: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Europe: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Germany: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Germany: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: France: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: France: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: United Kingdom: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: United Kingdom: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Italy: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Italy: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Spain: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Spain: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Russia: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Russia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Others: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Latin America: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Latin America: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Brazil: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Brazil: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Mexico: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Mexico: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Others: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Middle East and Africa: Adventure Tourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Middle East and Africa: Adventure Tourism Market: Breakup by Country (in %), 2021
Figure 79: Middle East and Africa: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Global: Adventure Tourism Industry: SWOT Analysis
Figure 81: Global: Adventure Tourism Industry: Value Chain Analysis
Figure 82: Global: Adventure Tourism Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Adventure Tourism Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Adventure Tourism Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Adventure Tourism Market Forecast: Breakup by Activity (in Million US$), 2022-2027
Table 4: Global: Adventure Tourism Market Forecast: Breakup by Age Group (in Million US$), 2022-2027
Table 5: Global: Adventure Tourism Market Forecast: Breakup by Sales Channel (in Million US$), 2022-2027
Table 6: Global: Adventure Tourism Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Adventure Tourism Market: Competitive Structure
Table 8: Global: Adventure Tourism Market: Key Players


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Key Questions Answered in This Report

The global adventure tourism market was valued at US$ 852.4 Billion in 2021.

We expect the global adventure tourism market to exhibit a CAGR of 20.23% during 2022-2027.

The rising demand for authentic and personalized traveling experience, coupled with the growing awareness towards the adverse impact of conventional tourism, such as soil erosion, increasing pollution levels, natural habitat loss, etc., is primarily driving the global adventure tourism market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the temporary halt in numerous recreational travel activities, thereby limiting the demand for adventure tourism.

Based on the type, the global adventure tourism market has been segmented into hard adventure and soft adventure, where soft adventure currently holds the majority of the total market share.

Based on the age group, the global adventure tourism market has been categorized into below 30 years, 30–41 years, 42–49 years, and 50 years and above. Among these, 30–41 years currently account for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.

Some of the major players in the global adventure tourism market include Abercrombie & Kent USA LLC, Austin Adventures Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group Limited, Mountain Travel Sobek, Recreational Equipment Inc., ROW Adventures, and TUI AG.

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