The global advertising market reached a value of US$ 647 Billion in 2020. At present, there is a rise in the trend of digital out-of-home (OOH) advertising on account of its ability to create immersive, memorable, and interactive campaigns in a cost-effective manner. This, coupled with the growing utilization of smartphones and rising penetration of high-speed internet, is propelling leading advertisers to fund mobile advertising as it is an efficient way of targeting specific groups of mobile users. Furthermore, a consistent increase in the expenditure on media and entertainment, along with the growing investment in digital advertising, is offering a lucrative growth opportunity to industry players. Looking forward, IMARC group expects the market to grow at a CAGR of 5.2% during the forecast period (2021-2026).
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List of the Top Companies in the Advertising Companies Worldwide:
Headquarters: London, United Kingdom
WPP Plc is one of the largest advertising agency groups engaged in providing communications services. The company operates through four segments, including advertising and media investment management; data investment management; public relations and public affairs; and branding consulting, health and wellness; and specialist communications. It is mainly focused on investing in creativity, technology, and talent to drive sustainable top-line growth. It currently owns various companies, such as
- Essence Global
- Hill+Knowlton Strategies
- Wunderman Thompson
Omnicom Group Inc.
Headquarters: New York, United States
Omnicom Group Inc. is a leading strategic holding company providing advertising, marketing, and corporate communications services to clients through branded networks and agencies around the world. It offers a diverse, comprehensive range of marketing solutions comprising customer relationship management (CRM), brand advertising, public relations, media planning and buying services, and numerous specialty communications services to over 5,000 clients across 70-plus countries. The company takes pride in its stable management team with world-class experience and skills in marketing, finance, and corporate management.
Headquarters: Paris, France
Publicis Groupe is a multinational and public relations company. It is organized into four solutions hubs, which include communications, media, sapient, and health, for easier connectivity and integration. It provides a borderless, seamless service that drives the alchemy of creativity and technology. Apart from this, it offers a wide range of media services, including mobile advertising, television advertising, magazines and newspaper advertising, and radio advertising. It also aims to be clients’ indispensable partners in their transformation by providing them with agile access to best-in-class expertise across the entire value chain.
The Interpublic Group of Companies, Inc. (IPG)
Headquarters: New York, USA
The Interpublic Group of Companies, Inc. is a global advertising and marketing company. It specializes in different sectors of advertising, including independent media buying, direct marketing, healthcare advertising, interactive consulting services, marketing research, promotions, experimental and sports marketing, and public relations. Moreover, it is focused on creating customized marketing solutions for customers that range from large global marketers to regional and local clients. The company currently has approximately 50,200 employees and operates in all major world markets.
Headquarters: Tokyo, Japan
Dentsu International is a Japanese advertising agency with a domestic market share of over twenty percent and an extensive network of overseas subsidiaries. The company has a team of optimists, entrepreneurs, and first-movers coalesce around the needs of clients that are focusing on unlocking unique possibilities for sustainable value and meaningful progress. It includes various agencies, such as
- Dentsu X
It offers marketing, event planning, event promotion, advertising planning, and other services worldwide.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the global advertising market and India, North America, which has enabled the clients to set up and expand their businesses successfully. Some of the company’s offerings include:
- Market Research
- Plant setup
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- Marketing and sales
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- Innovation and Product Development