Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.

Global Advertising Market Research Report

IMARC’s latest study “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

  • Composition of the market
  • Major players
  • SWOT analysis of the industry
  • Historical growth trends and driving factors
  • Market outlook


Television advertising market

Focus of the analysis:

  • An overview of the television industry
  • Analysis of various sub-segments with their performance
  • Major industries that use television as an advertising medium
  • Major companies that use television as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook


Print advertising market

Focus of the analysis:

  • An overview of the print advertising industry
  • Analysis of various sub-segments with their performance
  • Major players in each segment and their performance
  • Major industries that use print as an advertising medium
  • Major companies that use print as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook


Radio advertising market

Focus of the analysis:

  • An overview of the radio advertising industry
  • Radio listenership
  • Major industries that use radio as an advertising medium
  • Major companies that use radio as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook


Internet/On-line advertising market

Focus of the analysis:

  • An overview of the Internet/On-line advertising industry
  • Viewership of various websites
  • Major industries that use internet as an advertising medium
  • Major companies that use internet as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook


Mobile advertising market

Focus of the analysis:

  • An overview of the mobile advertising industry
  • Various forms of mobile advertising
  • Major industries that use mobile as an advertising medium
  • Major companies that use mobile as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook


Outdoor advertising market

Focus of the analysis:

  • An overview of the outdoor advertising industry
  • Analysis of various sub-segments with their performance
  • Major industries and companies that use outdoor advertising as an advertising medium
  • Historical growth trends for each sub-segment and driving factors
  • Market outlook for each sub-segment

1 Preface
2 Research Methodology
3 Executive Summary
4 Introduction to the Global Advertising Market

    4.1 Current and Historical Market Trends 
    4.2 Performance of Various Segments 
    4.3 Performance of Various Regions 
    4.4 Key Players and their Market Shares 
    4.5 Market Forecast 
5   Global Advertising Market: Industry Performance 
    5.1 Global Television Advertising Market 
        5.1.1 Current and Historical Market Trends 
        5.1.2 Performance of Various Segments
        5.1.3 Performance of Various Regions
        5.1.4 Contribution of Major Industries 
        5.1.5 Market Forecast 
    5.2 Global Print Advertising Market
        5.2.1 Current and Historical Market Trends 
        5.2.2 Newspaper Advertising Market 
            5.2.2.1 Current and Historical Market Trends 
            5.2.2.2 Major Newspapers: Performance by Readership 
            5.2.2.3 Market Forecast 
        5.2.3 Magazine Advertising 
            5.2.3.1 Current and Historical Market Trends 
            5.2.3.2 Major Magazines: Performance by Readership 
            5.2.3.3 Market Forecast 
        5.2.4 Contribution of Major Industries
        5.2.5 Market Forecast 
    5.3 Global Radio Advertising Market 
        5.3.1 Current and Historical Trends 
        5.3.2 Global Radio Advertising Market: Performance by Region 
        5.3.3 Contribution of Major Industries 
        5.3.4 Market Forecast 
    5.4 Global Outdoor Advertising Market 
        5.4.1 Current and Historical Trends 
        5.4.2 Performance by Region 
        5.4.3 Performance of Various Segments 
        5.4.4 Contribution of Major Industries
        5.4.5 Market Forecast 
    5.5 Global Internet Advertising Market 
        5.5.1 Current and Historical Trends 
        5.5.2 Performance of Various Regions 
        5.5.3 Search Advertising Market 
            5.5.3.1 Current and Historical Trends 
            5.5.3.2 Market Forecast 
        5.5.4 Display Advertising Market 
            5.5.4.1 Current and Historical Trends 
            5.5.4.2 Market Forecast 
        5.5.5 Classified Advertising Market 
            5.5.5.1 Current and Historical Trends 
            5.5.5.2 Market Forecast 
        5.5.6 Video Advertising Market 
            5.5.6.1 Current and Historical Trends 
            5.5.6.2 Market Forecast 
        5.5.7 Contribution of Major Industries
        5.5.8 Most Visited Websites 
        5.5.9 Market Forecast 
5.6 Global Mobile Advertising Market 
        5.6.1 Current and Historical Trends 
        5.6.2 Performance of Various Regions 
        5.6.3 Contribution of Major Industries
        5.6.4 Market Forecast 
5.7 Global Cinema Advertising Market 
        5.7.1 Current and Historical Trends 
        5.7.2 Performance of Various Regions 
        5.7.3 Contribution of Major Industries
        5.7.4 Market Forecast 
6 Global Advertising Market: SWOT Industry Analysis 
    6.1 Strengths 
    6.2 Weaknesses
    6.3 Opportunities 
    6.4 Threats 
7 Global Advertising Market: Porter’s Five Forces Analysis
    7.1    Overview
    7.2    Bargaining Power of Buyers
    7.3    Bargaining Power of Suppliers
    7.4    Degree of Competition
    7.5    Threat of New Entrants
    7.6    Threat of Substitutes
8 Global Advertising Market: Top Players 
    8.1 WPP Group PLC 
    8.2 Omnicom Group 
    8.3 Publicis Groupe 
    8.4 Interpublic Group of Companies
    8.5 Dentsu 

 

List of Figures

Figure 2-1: Global: Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 2-2: Global: Advertising Market: Breakup by Segment (in %), 2017
Figure 2-3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2010 & 2017
Figure 2-4: Global: Advertising Market: Regional Breakup (in %), 2017
Figure 2-5: Global: Advertising Market: Share of Key Players (in %), 2017
Figure 2-6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 2-7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2023
Figure 2-8: Global: Advertising Market Forecast: Regional Breakup (in %), 2023
Figure 3-1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-2: Global: Television Advertising Market: Breakup by Segment (in %), 2017
Figure 3-3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2017
Figure 3-4: Global: Television Advertising Market: Regional Breakup (in %), 2017
Figure 3-5: Global: Television Advertising Market: Breakup by Industries (in %), 2017
Figure 3-6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2018- 2023
Figure 3-7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),
Figure 3-8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-9: Global: Print Advertising Market: Breakup by Segment (in %), 2010-2017
Figure 3-10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2010 & 2017
Figure 3-12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2017
Figure 3-13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-15: Global: Circulation Revenue of Magazines (in US$ Billion), 2010 & 2017
Figure 3-16: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 3-17: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2018-2023
Figure 3-18: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 3-19: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-20: Global: Print Advertising Market Forecast:  Breakup by Segment (in %), 2018-2023
Figure 3-21: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-22: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 & 2023
Figure 3-23: Global: Radio Advertising Market: Regional Breakup (in %), 2017
Figure 3-24: Global: Mobile Advertising Market: Breakup by Industries (in %), 2017
Figure 3-25: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-26: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-27: Global: Outdoor Advertising Market: Regional Breakup by Value, 2017 & 2023
Figure 3-28: Global: Outdoor Advertising Market: Breakup by Region (in %), 2017
Figure 3-29: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2017
Figure 3-30: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2017
Figure 3-31: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-32: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-33: Global: Internet Advertising Market: Breakup by Segment (in %), 2017
Figure 3-34: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 & 2023
Figure 3-35: Global: Internet Advertising Market: Regional Breakup (in %), 2017
Figure 3-36: Global: Search Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-37: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-38: Global: Display Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-39: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-40: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-41: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-42: Global: Video Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-43: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-44: Global: Mobile Advertising Market: Breakup by Industries (in %), 2017
Figure 3-45: Global: Internet Advertising Market: Most Visited Websites
Figure 3-46: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-47: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-48: Global: Mobile Advertising Market: Breakup by Segment (in %), 2017
Figure 3-49: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 & 2023
Figure 3-50: Global: Mobile Advertising Market: Regional Breakup (in %), 2017
Figure 3-51: Global: Mobile Advertising Market: Breakup by Industries (in %), 2017
Figure 3-52: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 3-53: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 3-54: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 & 2023
Figure 3-55: Global: Cinema Advertising Market: Regional Breakup (in %), 2017
Figure 3-56: Global: Cinema Advertising Market: Breakup by Industries (in %)


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