Market Overview 2023-2028:

The Africa e-commerce market is expected to exhibit a growth rate (CAGR) of 26.5% during 2023-2028.

Electronic commerce, commonly known as E-commerce, stands for the commercial transaction of goods or services over the internet. These transactions are primarily deployed on various business models, including business-to-customer (B2C), business-to-business (B2B), customer-to-customer (C2C), and customer-to-business (C2B). E-commerce platforms provide several advantages in comparison with conventional brick-and-mortar solutions, such as controlled inventory cost, improved profit margins, numerous discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are widely adopted across various industries, including retail, consumer electronics, travel and leisure, FMCG, etc.

In Africa, the increasing penetration of smart devices along with the growing internet connectivity has led to the emergence of e-commerce platforms. Moreover, the changing consumer inclination from brick-and-mortar retail channels towards online stores for hassle-free shopping experience is further augmenting the market growth. In line with this, the introduction of digital trends in the retail sector for enhancing product sales and reaching out to a larger consumer base is also propelling the market for e-commerce platforms in Africa. Additionally, several regional organizations are getting inclined towards e-commerce solutions for minimizing overhead operational costs and improving business efficiency. Apart from this, the growing integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, predictive analytics, cloud computing, etc., is also bolstering the market growth in the region. In the coming years, the increasing penetration of numerous international e-commerce companies leading to several innovations in point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to drive the E-commerce market in Africa.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Africa e-commerce market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on business model, mode of payment, service type and product type.

Breakup by Business Model:

• B2C
• B2B
• C2C
• Others
   

Breakup by Mode of Payment:

• Payment Cards
• Online Banking
• E-Wallets
• Cash-On-Delivery
• Others
   

Breakup by Service Type:

• Financial
• Digital Content
• Travel and Leisure
• E-Tailing
• Others
   

Breakup by Product Type:

• Groceries
• Clothing and Accessories
• Mobiles and Electronics
• Health and Personal Care
• Others
   

Breakup by Country:

• South Africa
• Nigeria
• Egypt
• Morocco
• Kenya
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Alibaba Group, Amazon.com, Inc., Avito Holding AB, Bidorbuy.com Inc., DHL International GmbH, DealDey Ltd., eBay Inc., GumTree.com Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd., Naspers Ltd., and OLX Group.

Report Coverage:

Key Questions Answered in This Report:

• How has the Africa e-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Africa e-commerce market?
• What are the key regional markets?
• What is the breakup of the market based on the business model?
• What is the breakup of the market based on the mode of payment?
• What is the breakup of the market based on the service type?
• What is the breakup of the market based on the product type?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the Africa e-commerce market and who are the key players?
• What is the degree of competition in the market?