Africa E-Commerce Market Share, Size, Growth, Opportunity and Forecast 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The Africa E-commerce market size grew at a CAGR of around 40% during 2015-2020. Electronic commerce, commonly known as E-commerce, stands for the commercial transaction of goods or services over the internet. These transactions are primarily deployed on various business models, including business-to-customer (B2C), business-to-business (B2B), customer-to-customer (C2C), and customer-to-business (C2B). E-commerce platforms provide several advantages in comparison with conventional brick-and-mortar solutions, such as controlled inventory cost, improved profit margins, numerous discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are widely adopted across various industries, including retail, consumer electronics, travel and leisure, FMCG, etc.

In Africa, the increasing penetration of smart devices along with the growing internet connectivity has led to the emergence of e-commerce platforms. Moreover, the changing consumer inclination from brick-and-mortar retail channels towards online stores for hassle-free shopping experience is further augmenting the market growth. In line with this, the introduction of digital trends in the retail sector for enhancing product sales and reaching out to a larger consumer base is also propelling the market for e-commerce platforms in Africa. Additionally, several regional organizations are getting inclined towards e-commerce solutions for minimizing overhead operational costs and improving business efficiency. Apart from this, the growing integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, predictive analytics, cloud computing, etc., is also bolstering the market growth in the region. In the coming years, the increasing penetration of numerous international e-commerce companies leading to several innovations in point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to drive the E-commerce market in Africa. Looking forward, IMARC Group expects the market to continue its robust growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Africa E-commerce market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, business model, mode of payment, service type and product type.

Breakup by Business Model:

B2C
B2B
C2C
Others

Breakup by Mode of Payment:

Payment Cards
Online Banking
E-Wallets
Cash-On-Delivery
Others

Breakup by Service Type:

Financial
Digital Content
Travel and Leisure
E-Tailing
Others

Breakup by Product Type:

Groceries
Clothing and Accessories
Mobiles and Electronics
Health and Personal Care
Others

Breakup by Country:

South Africa
Nigeria
Egypt
Morocco
Kenya
Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the?key players?being AliExpress Ltd, Amazon Inc, Avito Holding AB, Bidorbuy.com Inc, DHL Worldwide Express, DealDey Ltd, eBay Inc, GumTree.com Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd, Naspers Ltd, OLX Inc and Shakaramart.ng

Key Questions Answered in This Report:

How has the Africa E-commerce market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Africa E-commerce market?
What are the key regional markets?
What is the breakup of the market based on the business model?
What is the breakup of the market based on the mode of payment?
What is the breakup of the market based on the service type?
What is the breakup of the market based on the product type?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the Africa E-commerce market and who are the key players?
What is the degree of competition in the market?