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The Africa E-commerce market size grew at a CAGR of around 40% during 2015-2020. Electronic commerce, commonly known as E-commerce, stands for the commercial transaction of goods or services over the internet. These transactions are primarily deployed on various business models, including business-to-customer (B2C), business-to-business (B2B), customer-to-customer (C2C), and customer-to-business (C2B). E-commerce platforms provide several advantages in comparison with conventional brick-and-mortar solutions, such as controlled inventory cost, improved profit margins, numerous discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are widely adopted across various industries, including retail, consumer electronics, travel and leisure, FMCG, etc.
In Africa, the increasing penetration of smart devices along with the growing internet connectivity has led to the emergence of e-commerce platforms. Moreover, the changing consumer inclination from brick-and-mortar retail channels towards online stores for hassle-free shopping experience is further augmenting the market growth. In line with this, the introduction of digital trends in the retail sector for enhancing product sales and reaching out to a larger consumer base is also propelling the market for e-commerce platforms in Africa. Additionally, several regional organizations are getting inclined towards e-commerce solutions for minimizing overhead operational costs and improving business efficiency. Apart from this, the growing integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, predictive analytics, cloud computing, etc., is also bolstering the market growth in the region. In the coming years, the increasing penetration of numerous international e-commerce companies leading to several innovations in point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to drive the E-commerce market in Africa. Looking forward, IMARC Group expects the market to continue its robust growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Africa E-commerce market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, business model, mode of payment, service type and product type.
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The competitive landscape of the industry has also been examined with some of the?key players?being AliExpress Ltd, Amazon Inc, Avito Holding AB, Bidorbuy.com Inc, DHL Worldwide Express, DealDey Ltd, eBay Inc, GumTree.com Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd, Naspers Ltd, OLX Inc and Shakaramart.ng
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