Africa E-Commerce Market to Grow at 14.4% During 2024-2032, Augmented by Increasing Integration with Advanced Technologies

August 13, 2021 | Technology & Media

According to the latest report by IMARC Group, titled “Africa E-Commerce Market Report by Business Model (B2C, B2B, C2C, and Others), Mode of Payment (Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, and Others), Service Type (Financial, Digital Content, Travel and Leisure, E-Tailing, and Others), Product Type (Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, and Others), and Country 2024-2032,” the Africa e-commerce market is expected to grow at a CAGR of 14.4% during 2024-2032. E-commerce is an activity comprising the buying and selling of goods and services electronically over the internet. It also includes booking tickets, online auctions, internet banking, payment gateways, and marketplace services and customer support. As it provides numerous benefits to the seller, including a global reach, higher margins of profit, minimal transaction costs, quick delivery of goods and services, and direct communication between different parties involved, its demand is escalating in Africa.

Africa E-Commerce Market Trends:

The increasing penetration of the internet, along with the boosting sales of smart devices, represents one of the key factors resulting in the proliferation of e-commerce platforms across Africa. Additionally, with the coronavirus disease (COVID-19) outbreak and the growing adoption of social distancing measures, a significant part of the population in the region is shifting from brick-and-mortar retail outlets towards online stores. These stores offer a hassle-free shopping experience, which is driving the overall market. Apart from this, the introduction of various digital trends in the retail sector to increase product sales is strengthening the growth of the market. Moreover, the rising integration of e-commerce platforms with artificial intelligence (AI), predictive analytics, and cloud computing is bolstering the market growth. Furthermore, the growing number of international companies are expanding in the region and offering a positive outlook to the market.

Market Summary:

  • On the basis of the business model, the market has been segmented into B2C, B2B, C2C, and others.
  • Based on the model of payment, the market has been segregated into payment cards, online banking, e-wallets, cash-on-delivery (COD), and others.
  • The market has been analyzed on the basis of the service type into financial, digital content, travel and leisure, e-tailing, and others.
  • On the basis of the product type, the market has been divided into groceries, clothing and accessories, mobiles and electronics, health and personal care, and others.
  • Country-wise, the market has been classified into South Africa, Nigeria, Egypt, Morocco, Kenya, and others.
  • The competitive landscape of the market has been examined, with some of the key players being Alibaba Group,, Inc., Avito Holding AB, Inc., DHL International GmbH, DealDey Ltd., eBay Inc., Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd., Naspers Ltd., and OLX Group.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Business Model, Mode of Payment, Service Type, Product Type, Country
Countries Covered South Africa, Nigeria, Egypt, Morocco, Kenya, Others
Companies Covered Alibaba Group,, Inc., Avito Holding AB, Inc., DHL International GmbH, DealDey Ltd., eBay Inc., Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd., Naspers Ltd., and OLX Group
Customization Scope 10% Free Customization
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Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Africa E-Commerce Market to Grow at 14.4% During 2024-2032, Augmented by Increasing Integration with Advanced Technologies
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