The Africa mobile money market reached a transaction value of US$ 200.5 Billion in 2018. Mobile money is a payment type made using mobile phones. It is based on the accounts held by a mobile operator and is accessible from subscribers’ phones. Mobile money offers simple person-to-person transactions rather than complex banking transactions. Africa has the largest mobile money market across the globe with telecom operators embracing innovative practices that allow customers to pay bills and access services including loans, insurance and savings.
Mobile money provides various financial services to people who have limited access to traditional financial institutions especially to women and rural population. Growing mobile money providers in emerging markets such as Africa helps to boost the mobile money transactions in public and private sectors. Also, the high internet penetration rates will raise the mobile money transactions as well. Moreover, the ease of accessibility, 24/7 availability, security, lower transaction costs and user friendliness will accelerate the market growth in the forecast period in the region. Countries such as Kenya and Uganda have over half of the adult population using digital financial services. Apart from increasing access to financial services, the growing mobile money industry in African region has offered a new career path and additional income opportunities to many small-scale entrepreneurs as mobile banking agents. Further, with the mobile device becoming a regularly used device, mobile money services have prominently transformed the user’s payment and money transfer experiences. Looking forward, IMARC Group expects the market to reach a transaction value of US$ 1,011.3 Billion by 2024, growing at a CAGR of around 30% during 2019-2024.
Report Coverage:
Market Breakup by Technology
- USSD
- Mobile Wallets
- Others
Currently, USSD holds majority of the market share in the African mobile money market.
Market Breakup by Business Model
- Mobile Led Model
- Bank Led Model
Currently, mobile led model holds the largest share in the African mobile money market.
Market Breakup by Transaction Type
- Peer to Peer
- Bill Payments
- Airtime Top-ups
- Others
Currently, peer to peer transaction type holds the highest share in the market.
Market Breakup by Country
- Tanzania
- Kenya
- Uganda
- Ghana
- Others
Tanzania currently holds the largest market share.
Competitive Landscape:
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:
- MTN
- Orange
- M-Pesa
- Tigo-Pesa
- Airtel Money
Key Questions Answered in This Report:
- How has the Africa mobile money market performed so far and how will it perform in the coming years?
- What is the breakup of the Africa mobile money market based on the technology?
- What is the breakup of the Africa mobile money market based on the business model?
- What is the breakup of the Africa mobile money market based on the transaction type?
- What is the breakup of the Africa mobile money market based on the country?
- What are the various stages in the value chain of the Africa mobile money market?
- What are the key driving factors and challenges in Africa mobile money market?
- What is the structure of the Africa mobile money market and who are the key players?
- What is the degree of competition in the Africa mobile money market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Africa Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Technology
5.4 Market Breakup by Business Model
5.5 Market Breakup by Transaction Type
5.6 Market Breakup by Region
5.7 Market Breakup by Country
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.1 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Country
9.1 Tanzania
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Kenya
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Uganda
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Ghana
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Regulatory Framework
11 Competitive Landscape
11.1 Market Structure
11.2 Key players
11.3 Profile of key players
11.3.1 MTN
11.3.2 Orange
11.3.3 M-Pesa
11.3.4 Tigo Pesa
11.3.5 Airtel Money
List of Figures
Figure 1: Africa: Mobile Money Market: Major Drivers and Challenges
Figure 2: Africa: Mobile Money Market: Transaction Value (in Billion US$), 2013-2018
Figure 3: Africa: Mobile Money Market: Breakup by Technology (in %), 2018
Figure 4: Africa: Mobile Money Market: Breakup by Business Model (in %), 2018
Figure 5: Africa: Mobile Money Market: Breakup by Transaction Type (in %), 2018
Figure 6: Africa: Mobile Money Market: Breakup by Region (in %), 2018
Figure 7: Africa: Mobile Money Market: Breakup by Country (in %), 2018
Figure 8: Africa: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 9: Africa: Mobile Money Industry: SWOT Analysis
Figure 10: Africa: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 11: Africa: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2013 & 2018
Figure 12: Africa: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2019-2024
Figure 13: Africa: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2013 & 2018
Figure 14: Africa: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2019-2024
Figure 15: Africa: Mobile Money Market (Others): Transaction Value (in Billion US$), 2013 & 2018
Figure 16: Africa: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2019-2024
Figure 17: Africa: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2013 & 2018
Figure 18: Africa: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2019-2024
Figure 19: Africa: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2013 & 2018
Figure 20: Africa: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2019-2024
Figure 21: Africa: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2013 & 2018
Figure 22: Africa: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2019-2024
Figure 23: Africa: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2013 & 2018
Figure 24: Africa: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2019-2024
Figure 25: Africa: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2013 & 2018
Figure 26: Africa: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2019-2024
Figure 27: Africa: Mobile Money Market (Others): Transaction Value (in Billion US$), 2013 & 2018
Figure 28: Africa: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2019-2024
Figure 29: Tanzania: Mobile Money Market: Transaction Value (in Billion US$), 2013 & 2018
Figure 30: Tanzania: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 31: Kenya: Mobile Money Market: Transaction Value (in Billion US$), 2013 & 2018
Figure 32: Kenya: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 33: Uganda: Mobile Money Market: Transaction Value (in Billion US$), 2013 & 2018
Figure 34: Uganda: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 35: Ghana: Mobile Money Market: Transaction Value (in Billion US$), 2013 & 2018
Figure 36: Ghana: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 37: Others: Mobile Money Market: Transaction Value (in Billion US$), 2013 & 2018
Figure 38: Others: Mobile Money Market: Transaction Value (in Billion US$), 2019-2024
List of Tables
Table 1: Africa: Mobile Money Market: Key Industry Highlights, 2018 & 2024
Table 2: Africa: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2019-2024
Table 3: Africa: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2019-2024
Table 4: Africa: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion US$), 2019-2024
Table 5: Africa: Mobile Money Market Forecast: Breakup by Country (in Billion US$), 2019-2024
Table 6: Africa: Mobile Money Industry Market Structure
Table 7: Africa: Mobile Money Market: Key Players