India Agritourism Market to Grow at 19.9% During 2023-2028, Accelerated by Favorable Government Initiatives Promoting the Development of Agritourism Sector

April 14, 2023 | Agriculture

As per the latest report by IMARC Group, titled "India Agritourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the India agritourism market is expected to exhibit a growth rate (CAGR) of 19.9% during 2023-2028. Agritourism is a growing commercial practice that combines agricultural activities with tourism to provide entertainment and recreation to visitors. This innovative concept helps farmers generate additional income and serves as a direct marketing channel to consumers. Moreover, agritourism helps increase local tax bases, preserve agricultural lands, and promote the development of business enterprises. In India, agritourism is gaining immense popularity due to its ability to revitalize rural economies, create employment opportunities for residents, and educate the masses about agricultural practices. It is helping to bridge the gap between urban and rural areas while promoting sustainable agriculture and cultural exchange. Some additional advantages of agritourism include environmental sustainability, preservation of cultural heritage, and community development. As a result, it is a viable option for farmers, tourism operators, and policymakers alike, as it can contribute to the growth of a sustainable and inclusive economy. 

India Agritourism Market Trends:

Agritourism is becoming increasingly popular in India, primarily due to its potential to support farmers' incomes while creating new and unique tourism opportunities that promote economic, social, and environmental sustainability. This, in turn, represents one of the key factors bolstering the market growth in the country. The growing curiosity about rural and farm activities among the urban population is also driving the market growth. Moreover, agritourism provides opportunities for local tourism operators and offers family-oriented recreational activities at a low cost, such as fishing, horseback riding, harvest festivals, wildlife photography, and cooking classes, which is acting as another growth-inducing factor. Furthermore, the rising use of farms as venues for events, such as weddings, gatherings, and private parties, is contributing to the market growth. In line with this, the burgeoning population has compelled the Government of India (GoI) to launch favorable initiatives to promote and develop the agritourism sector, including the Swadesh Darshan Scheme for the integrated development of theme-based tourist circuits, which is creating a positive outlook for the market. Other factors, such as the rising awareness regarding the advantages of agritourism and inflating consumer expenditure power, are fueling the market growth. 

Market Summary: 

  • On the basis of the tourist type, the market is bifurcated into domestic and international.
  • By the activity, the market is segregated into on-farm sales, educational tourism, accommodations, outdoor recreation, agritainment, and others.
  • On the basis of the booking channel, the market is categorized into offline and online.
  • Based on the sales channel, the market has been bifurcated into travel agents and direct.
  • By the region, the market is divided into South, North, West and Central, and East India.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Million
Segment Coverage Tourist Type, Activity, Booking Channel, Sales Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
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India Agritourism Market to Grow at 19.9% During 2023-2028, Accelerated by Favorable Government Initiatives Promoting the Development of Agritourism Sector
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