According to the latest report by IMARC Group, titled "India Agritourism Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the India agritourism market is expected to grow at a CAGR of 20.60% during 2022-2027. Agritourism refers to a commercial enterprise that combines agriculture and tourism for recreation and the entertainment of tourists. It provides an opportunity for agriculture businesses to expand their revenue and market position while creating provisions for direct marketing to customers. Besides this, it also helps businesses to create direct connections with the general public by providing tours and educational experiences around agriculture. Some of the popular activities involved in agritourism are barn dances, agricultural museums and displays, biking trails and haunted hayrides, breweries, bird watching, corn mazes, traditional music festivals, farm cooking contests, flower cutting, farm store and herb walks.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Agritourism Market Trends:
The market in India is primarily driven by the increasing focus on rural development. This can be attributed to the rising need for revitalizing rural economies and providing employment opportunities to local residents. Along with this, numerous initiatives undertaken by the Government of India to improve and promote agritourism through training and financial support are creating a positive market outlook. Moreover, the increasing investments by public and private agencies in farm-based tourism segment are also providing a boost to the market growth. Since agritourism assists in educating individuals regarding the various activities involved in the agriculture field, this is significantly supporting the demand among the masses. Other factors, including continuous improvements in the tourism industry, the growing popularity of farm tourism among young adults, rapid digitization, the emergence of community-based agritourism that emphasizes sustaining rural livelihoods, and inflating disposable income levels of the masses, are also positively influencing the market across India.
- On the basis of tourist type, the market has been segmented into domestic and international.
- Based on the activity, the market has been segregated into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations and others.
- On the basis of the booking channel, the market has been categorized into online and offline.
- Based on the sales channels, the market has been bifurcated into travel agents and direct.
- On the basis of the region, the market has been divided into North India, West and Central India, South India and East India.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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