Market Overview:
The global air freshener market reached a value of US$ 9.07 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
An air freshener is utilized to impart an aroma into space or mask unpleasant odor in homes and commercial interiors, such as foyers, restrooms, hallways, and vestibules. It also finds application in automobiles, public arenas, and large interior spaces, such as medical facilities, hotel lobbies. It consists of adsorbents, oxidizers, surfactants, disinfectants, preservatives, aerosol propellants, and solvents like mineral oil. Besides this, it includes a scented air system that delivers fragrance throughout an indoor space by connecting a fragrance diffuser to the heating, ventilation, and air conditioning (HVAC) system. Presently, it is available in numerous variants, including oils, gels, sprays, liquids, solids, beads, scented candles, hanging disks, plug-ins, electric fans, cleaning systems, and mist dispensers.
Air Freshener Market Trends:
A significant rise in the construction of luxury homes on account of rapid urbanization and improving income levels represents one of the key factors impelling the market growth. Moreover, air fresheners are used in care facilities, such as homeless shelters, detention centers, elder care, and childcare. Due to the rising rate of poverty, unemployment, and lack of affordable housing, governing agencies of several countries are focusing on increasing the number of care facilities, which, in turn, is impelling the market growth. Apart from this, the growing emphasis on indoor air quality is promoting the adoption of air fresheners in indoor built environments of commercial buildings, including offices, hospitals, theaters, stores, hotels, restaurants, health clubs, and schools. Additionally, the rising use of transportation facilities is driving the demand for air fresheners in airplanes, airports, cars, taxis, buses, and trains. Furthermore, with advances in packaging and dispersing technology, next-generation products are being developed by leading players, which is creating a positive market outlook.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global air freshener market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on product type, application and distribution channel.
Breakup by Product Type:
- Sprays/Aerosols
- Electric Air Fresheners
- Gels Air Fresheners
- Candles Air Fresheners
- Others
Breakup by Application:
- Residential
- Corporate
- Cars
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being California Scents (Energizer Holdings Inc), Church & Dwight Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Limited (The Godrej Group), Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands, Procter & Gamble, Reckitt Benckiser Group plc. and S. C. Johnson & Son Inc.
Report Coverages:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2020 |
| Historical Period |
2015-2020 |
| Forecast Period |
2021-2026 |
| Units |
US$ Billion |
| Segment Coverage |
Product Type, Application, Distribution Channel, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
California Scents (Energizer Holdings Inc), Church & Dwight Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Limited (The Godrej Group), Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands, Procter & Gamble, Reckitt Benckiser Group plc. and S. C. Johnson & Son Inc. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global air freshener market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global air freshener market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global air freshener market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Air Freshener Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Sprays/Aerosols
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Electric Air Fresheners
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Gels Air Fresheners
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Candles Air Fresheners
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Application
7.1 Residential
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Corporate
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Cars
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Specialty Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Pharmacies
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 California Scents (Energizer Holdings Inc)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Church & Dwight Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Farcent Enterprise Co. Ltd.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.4 Godrej Consumer Products Limited (The Godrej Group)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.5 Henkel AG & Co. KGaA
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Kobayashi Pharmaceutical Co. Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Newell Brands
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Procter & Gamble
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Reckitt Benckiser Group plc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 S. C. Johnson & Son Inc.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 SWOT Analysis
List of Figures
Figure 1: Global: Air Freshener Market: Major Drivers and Challenges
Figure 2: Global: Air Freshener Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Air Freshener Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Air Freshener Market: Breakup by Product Type (in %), 2020
Figure 5: Global: Air Freshener Market: Breakup by Application (in %), 2020
Figure 6: Global: Air Freshener Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Global: Air Freshener Market: Breakup by Region (in %), 2020
Figure 8: Global: Air Freshener (Sprays/Aerosols) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Air Freshener (Sprays/Aerosols) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Air Freshener (Electric Air Fresheners) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Air Freshener (Electric Air Fresheners) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Air Freshener (Gels Air Fresheners) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Air Freshener (Gels Air Fresheners) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Air Freshener (Candles Air Fresheners) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Air Freshener (Candles Air Fresheners) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Air Freshener (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Air Freshener (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Air Freshener (Residential) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Air Freshener (Residential) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Air Freshener (Corporate) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Air Freshener (Corporate) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Air Freshener (Cars) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Air Freshener (Cars) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Air Freshener (Other Application s) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Air Freshener (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Air Freshener (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Air Freshener (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Air Freshener (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Air Freshener (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Air Freshener (Specialty Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Air Freshener (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Air Freshener (Pharmacies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Air Freshener (Pharmacies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Air Freshener (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Air Freshener (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: North America: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: North America: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: United States: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: United States: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Canada: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Canada: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Asia-Pacific: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Asia-Pacific: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: China: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: China: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Japan: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Japan: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: India: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: India: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: South Korea: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: South Korea: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Australia: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Australia: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Indonesia: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Indonesia: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Others: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Europe: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Europe: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Germany: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Germany: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: France: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: France: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: United Kingdom: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: United Kingdom: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Italy: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Italy: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Spain: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Spain: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Russia: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Russia: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Latin America: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Latin America: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Brazil: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Brazil: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Mexico: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Mexico: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Others: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Middle East and Africa: Air Freshener Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Middle East and Africa: Air Freshener Market: Breakup by Country (in %), 2020
Figure 84: Middle East and Africa: Air Freshener Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Global: Air Freshener Industry: SWOT Analysis
Figure 86: Global: Air Freshener Industry: Value Chain Analysis
Figure 87: Global: Air Freshener Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Air Freshener Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Air Freshener Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: Air Freshener Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 4: Global: Air Freshener Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Air Freshener Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Air Freshener Market: Competitive Structure
Table 7: Global: Air Freshener Market: Key Players