Air Purifier Industry Size, Share of Key Players, SWOT Analysis, and Report

Market Overview:

The global air purifier market size reached US$ 13.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.5 Billion by 2032, exhibiting a growth rate (CAGR) of 7.32% during 2024-2032. The rising prevalence of allergies and respiratory disorders, the increasing demand for fresh and quality air due to deteriorating air quality, and the growing health consciousness among the masses represent some of the key factors driving the market.

An air purifier is a device designed to improve indoor air quality by removing contaminants and pollutants from the air. It works by drawing in air from the surrounding environment, passing it through a series of filters, and then releasing the purified air back into the room. The primary purpose of an air purifier is to reduce the concentration of airborne particles, such as dust, pollen, pet dander, mold spores, and other allergens. It also helps to eliminate odors, smoke, and volatile organic compounds (VOCs) that may be present in the air. Air purifiers are used in various indoor spaces, including homes, offices, schools, hospitals, and commercial establishments. They are particularly beneficial for individuals with respiratory conditions or allergies, as they help reduce exposure to allergens and irritants that could exacerbate their symptoms.

The market is experiencing significant growth due to the rising awareness about indoor air pollution and its adverse effects on human health. Moreover, the ongoing emphasis on health and wellness has led consumers and businesses alike to invest in air purification technologies to create cleaner and safer indoor environments. Businesses operating in commercial sectors, such as hospitality, healthcare, and office spaces, are increasingly adopting air purifiers to enhance indoor air quality, which can have a positive impact on employee productivity, customer satisfaction, and overall well-being. This growing adoption in various industries has contributed to the market's robust growth. In addition to health concerns, regulatory initiatives and government mandates aimed at improving indoor air quality have stimulated the demand for air purifiers. Governments across the globe are enforcing stricter regulations to control air pollution, which has led to the implementation of indoor air quality standards in commercial and public buildings. As businesses strive to comply with these regulations, the demand for efficient and certified air purifiers has escalated.

Air purifier Market Trends/Drivers:

The growing awareness regarding indoor air pollution and health concerns

The increasing awareness of indoor air pollution and its adverse effects on human health is a significant factor driving the demand for air purifiers worldwide. With rapid urbanization and industrialization, indoor spaces are becoming more susceptible to pollutants such as dust, allergens, pet dander, volatile organic compounds (VOCs), and fine particulate matter. Prolonged exposure to these contaminants can lead to respiratory issues, allergies, and other health problems. As individuals become more conscious of the importance of breathing clean air, the demand for air purifiers has witnessed a notable surge. Moreover, health-conscious consumers are actively seeking air purification solutions to create safer indoor environments, especially for vulnerable groups like children, the elderly, and individuals with pre-existing respiratory conditions. Besides, the ongoing COVID-19 pandemic has further accentuated the need for better indoor air quality and led to increased adoption of air purifiers to mitigate the risk of airborne transmission of viruses and pathogens. This growing awareness and concern for health are compelling households, commercial establishments, and healthcare facilities to invest in air purifiers, driving market growth.

The implementation of stringent regulatory initiatives and indoor air quality standards

Government regulations and initiatives aimed at improving indoor air quality have a significant impact on the air purifier market. Regulatory bodies in various countries are implementing stringent norms and guidelines to address air pollution and ensure healthier indoor environments. As part of broader environmental protection efforts, governments are focusing on reducing indoor air pollution, especially in public buildings, offices, schools, and hospitals. Moreover, regulatory mandates and certifications that require commercial buildings to adhere to specific indoor air quality standards have created a strong market demand for air purifiers in the commercial sector. Businesses are proactively adopting air purification solutions to comply with these regulations, avoiding penalties and maintaining a healthy work environment for employees and visitors. Furthermore, initiatives to combat air pollution, such as providing incentives and subsidies for eco-friendly products, have encouraged consumers to invest in energy-efficient and sustainable air purifiers. Compliance with these regulations not only fosters better air quality but also enhances the reputation of businesses as socially responsible entities, further driving the adoption of air purifiers.

Technological advancements and smart air purifiers

The market is experiencing a wave of technological advancements, with the introduction of smart and IoT-enabled air purifiers. As consumers seek more convenience, personalization, and automation in their daily lives, the demand for smart home devices has grown significantly. Air purifier manufacturers have responded to this trend by integrating advanced technologies into their products. Smart air purifiers offer features such as real-time air quality monitoring, remote control via smartphone apps, and compatibility with voice assistants like Amazon Alexa and Google Assistant. These capabilities allow users to monitor and control air purifiers from anywhere, adjust settings based on air quality data, and receive alerts when filters need replacement or maintenance. Moreover, the integration of air purifiers into smart home ecosystems enables seamless automation and synchronization with other smart devices, enhancing overall user experience. The convenience and flexibility offered by smart air purifiers have made them highly appealing to tech-savvy consumers and those seeking modern solutions for their indoor air quality needs. As the Internet of Things (IoT) ecosystem expands, the market for smart air purifiers is expected to witness continued growth and innovation.

Air Purifier Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global air purifier market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on filter technology, size, application and distribution channel.

Breakup by Filter Technology:

• Activated Carbon
• Electrostatic Precipitators
• High Efficiency Particulate Air (HEPA)
• Ion and Ozone Generators
• Other
   

High efficiency particulate air represents the leading segment

The report has provided a detailed breakup and analysis of the market based on filter technology. This includes activated carbon, electrostatic precipitators, high efficiency particulate air (HEPA), ion and ozone generators, and others. According to the report, high efficiency particulate air (HEPA) represented the largest segment.

HEPA filters are renowned for their exceptional efficiency in capturing airborne particles as small as 0.3 microns with an efficiency of 99.97%. This includes dust, pollen, pet dander, mold spores, bacteria, and even some viruses. Given their high particle capture rate, HEPA filters are highly effective in improving indoor air quality and creating a healthier environment for occupants. Moreover, these filters have gained widespread recognition and trust among consumers and businesses due to their long-standing track record of reliable performance. They are often recommended by health authorities and environmental agencies as an effective solution for mitigating indoor air pollution and allergens. This credibility has played a crucial role in the popularity and dominance of HEPA filters in the air purifier market.

Breakup by Size:

• Small Units
• Large Units
• HVAC Units
   

A detailed breakup and analysis of the market based on the size has also been provided in the report. This includes small units, large units, and HVAC units.

Small units refer to compact and portable air purifiers designed for individual rooms or small spaces. These air purifiers are typically lightweight, easy to move around, and suitable for personal use or targeted air purification in specific areas. Small units are commonly used in bedrooms, offices, nurseries, and small living spaces. They are ideal for addressing localized air quality concerns and providing immediate relief from allergens, dust, and odors in confined areas.

Large units represent air purifiers designed for more extensive coverage and purification of larger rooms or entire living areas. These air purifiers have higher airflow capacity and are capable of handling larger volumes of air, making them suitable for use in living rooms, open-concept spaces, and commercial environments. They offer more comprehensive air purification and are effective in combating a broader range of airborne pollutants, including dust, allergens, pet dander, smoke, and volatile organic compounds (VOCs). Large units cater to consumers looking for a more comprehensive air purification solution to maintain clean and healthy indoor environments in larger spaces.

HVAC units, also known as whole-house or central air purifiers, are integrated into the existing HVAC system of a building. Instead of purifying air in specific rooms, HVAC units purify the air throughout the entire building, providing a centralized and efficient solution for maintaining indoor air quality. These units utilize the existing ductwork to distribute purified air to all rooms, ensuring a uniform and consistent air purification process.

Breakup by Application:

• Commercial
• Industrial
• Residential
   

Commercial applications accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the application. This includes commercial, industrial, and residential. According to the report, commercial applications represented the largest segment.

Commercial establishments, such as offices, hospitals, hotels, schools, and restaurants, are subject to strict regulatory standards and guidelines concerning indoor air quality. Governments and health authorities have recognized the impact of indoor air pollution on occupant health and productivity. As a result, there is a growing emphasis on complying with indoor air quality regulations, which often necessitate the use of air purifiers. In addition, in commercial settings, maintaining a healthy and safe environment for employees, customers, and visitors is of paramount importance. Poor indoor air quality can lead to health issues, allergies, and reduced productivity among employees. Additionally, poor air quality in hotels, hospitals, and other hospitality establishments can negatively impact guest satisfaction and reputation. Air purifiers help address these concerns by efficiently removing airborne pollutants and allergens, ensuring a healthier and safer indoor environment for occupants.

Breakup by Distribution Channel:

• Offline
• Online
   

Air purifiers are widely distributed through offline channels

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online. According to the report, offline represented the largest segment.

Air purifiers are considered relatively high-involvement products as they directly impact the indoor air quality and health of users. Consumers often prefer to see, touch, and experience the product before making a purchase decision. Offline channels, such as brick-and-mortar stores, allow customers to physically interact with air purifiers, understand their features, and experience the filtration efficiency. The ability to witness product demonstrations and compare different models in person enhances consumer confidence in their choice. Moreover, air purifiers come in various types, sizes, and technologies, making the decision-making process complex for some consumers. In offline retail stores, consumers can receive personalized guidance and consultation from sales representatives who are knowledgeable about air purifier specifications, capabilities, and usage scenarios. Expert advice helps consumers select the most suitable air purifier based on their specific needs, room size, and air quality concerns.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Egypt
  • Others
     

North America accounts for the majority of market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Latin America (Mexico, Brazil, Others); Europe (Germany, France, Italy, Spain, the United Kingdom, Russia, Others); and Asia Pacific (Japan, China, Australia, South Korea, India, Others); Middle East and Africa (Turkey, Saudi Arabia, Egypt, Others). According to the report, North America was the largest market for air purifiers.

North America has a high level of health consciousness and environmental awareness among its population. People in this region are well-informed about the adverse effects of indoor air pollution on health, leading to a growing demand for air purifiers as a preventive measure. Concerns related to allergies, asthma, respiratory issues, and the need for cleaner indoor environments drive the adoption of air purifiers in residential, commercial, and institutional spaces. Besides, North America has implemented stringent air quality regulations and standards set by government bodies to combat outdoor air pollution. In response to this, indoor air quality has gained increasing attention, leading to greater demand for air purifiers to ensure healthier indoor environments. Additionally, specific industries and commercial sectors are required to meet air quality guidelines, further boosting the market for air purifiers.

Competitive Landscape:

The competitive landscape of the market is characterized by a diverse array of players, ranging from well-established multinational corporations to emerging startups and regional manufacturers. Nowadays, key players are investing heavily in research and development to introduce advanced technologies, improved filtration systems, smart features, and energy-efficient models. Innovations such as hybrid air purifiers, internet of things (IoT)-enabled devices, and smart air quality monitoring have gained traction. They are also establishing a widespread network of offline retail stores, online platforms, and authorized dealerships, enabling them to reach a broader consumer base. Moreover, several companies are offering excellent after-sales service, warranty, and customer support which is crucial for building customer loyalty and satisfaction.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Atlanta Healthcare
• Camfil AB
• Daikin Industries, Ltd.
• Honeywell International, Inc.
• IQAir
• Koninklijke Philips N.V.
• Panasonic Corporation
• Samsung Electronics Co., Ltd.
• Sharp Corporation
• Whirlpool Corporation

Recent Developments:

• Honeywell International Inc. introduced new air purifier models equipped with HEPA filters and multi-stage filtration. Some of these air purifiers also featured germicidal UV technology to further enhance the removal of airborne pathogens and bacteria.
• Panasonic introduced air purifiers with advanced nanoe technology, which generated nano-sized water particles to address airborne pollutants and odors effectively. Their models also featured ECONAVI intelligent sensors for energy-efficient operation based on room occupancy and air quality conditions.
• Philips expanded its air purifier product lineup with models featuring advanced filtration technologies, including its proprietary AeraSense sensor for accurate air quality monitoring. They also launched smart air purifiers compatible with voice assistants like Amazon Alexa and Google Assistant for convenient control.

Air purifier Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the air purifier market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global air purifier market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the air purifier industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.