The global air purifier market grew at a CAGR of around 9% during 2014-2019. An air purifier is used to minimize the presence of Total Volatile Organic Compounds (TVOCs), particulate matter (2.5-10 µm), smoke, dust, harmful chemicals, gases, and other pollutants in the air. As per the diverse needs of consumers, these purifiers are based on different filtration technologies, the most common being the High-efficiency Particulate Air (HEPA) technology with trapping capacity of at least 99.97%. Owing to this, air purifiers are being widely used across households, corporate and government offices, retail stores, public spaces, and other industrial infrastructures.
The global market is primarily driven by the growing demand for air purifiers to improve the deteriorating air quality due to rapid industrialization leading to heavy industrial discharge. Furthermore, the expanding vehicle fleet resulting in rising emission of air pollutants, particularly across developing countries, such as Bangladesh, Pakistan, India, China, etc., also augments the demand for air purifiers. Additionally, in these regions, the rising consumer living standards coupled with growing health consciousness towards chronic respiratory conditions, have led to the increasing adoption of air pollution control equipment, such as air purifiers. Moreover, the growing consumer awareness towards the harmful impact of degrading indoor air quality due to the increased use of synthetic building materials has also catalyzed the product demand in the residential sector. Across the developed countries, such as the United States, Germany, Italy, France, etc., the rapid construction of smart homes equipped with high-end and luxury products, has also propelled the market growth. Additionally, the introduction of stringent measures by the government in these developed economies along with several awareness programs promoting the need for air purifiers, further bolsters the market growth. In addition to this, owing to strong market competition and changing consumer preferences, several air purifier manufacturers are introducing newer product variants with innovative features, such as UV light technology, ozone generators, and electrostatic precipitators. Furthermore, various technological advancements in the air purification technology coupled with the growing popularity of Internet-of-Things (IoT)-based devices have led to the launch of smart air purifiers in the market. Looking forward, we expect the Covid-19 pandemic to negatively impact the global air purifier market across the globe in 2020. Several major economies have faced a lockdown as a result of the outbreak resulting in a disruption of supply chains. From 2021 onwards, however, we expect the market to recover and exhibit continuous growth.
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The competitive landscape of the industry has also been examined with some of the key players being Atlanta Healthcare, Camfil AB, Daikin Industries, Ltd., Honeywell International, Inc., IQAir, Koninklijke Philips N.V., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Whirlpool Corporation, etc.
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