Amaranth Market

Market Overview:

The global amaranth market is expected to exhibit a CAGR of 11.28% during 2022-2027.

Amaranth belongs to the class of pseudocereals that exhibit similar properties as that of the Poaceae cereal family, including wheat, barley, oats, etc. It contains a rich amount of vitamins, fibers, minerals, antioxidants, etc. Amaranth offers numerous health benefits in enhancing metabolism, reducing inflammation, lowering blood cholesterol levels, improving digestion, etc. It is widely consumed by individuals suffering fromcoeliac coeliacdisease or gluten intolerance. Amaranth finds extensive applications across diverse industries, including food and beverages, personal care, cosmetics, pharmaceuticals, etc.

The rising consumer concerns towards the high-prevalence of gluten-intolerant disorders are primarily driving the demand for amaranth. Furthermore, the growing incidences of numerous lifestyle diseases, such as obesity, diabetes, gastrointestinal ailments, etc., due to the consumption of high-calorie food products are also propelling the market for healthier and gluten-free alternatives, including amaranth. Additionally, the hectic consumer work schedules and sedentary lifestyles are bolstering the demand for convenient and ready-to-eat food options, such as amaranth-based porridge, breakfast cereals, pancake mix, etc. In line with this, the increasing popularity of packaged and processed product variants infused with several innovative flavors, such as walnut, honey, cinnamon, maple, etc., is also catalyzing the global market for amaranth. Moreover, the growing adoption of amaranth in numerous cosmetics and personal grooming items based on its numerous benefits in skin nourishment, anti-aging, dark spot reduction, anti-inflammation, etc., is further propelling the product demand. In the coming years, the rising demand for organic and vegan product variants that are free from allergens, chemicals, synthetic preservatives, etc., will continue to drive the global market for amaranth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global amaranth market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on source, product type, application and distribution channel.

Breakup by Source:

• Organic
• Conventional
   

Breakup by Product Type:

• Grains and Seeds
• Oil
• Leaves
• Flour
• Others
   

Breakup by Application:

• Food and Beverage
  • Baby Staple
  • Cookies
  • Breakfast Cereal
  • Beverage
  • Others
• Personal Care and Cosmetics
• Pharmaceuticals
• Others
   

Breakup by Distribution Channel:

• Hypermarkets and Supermarkets
• Retail Stores
• Online Stores
• Specialty Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Arrowhead Mills Inc. (Hometown Food Company), DK MASS sro, Flaveko Trade spol. s r.o., Flavex Naturextrakte Gmbh, Health Valley Foods Inc. (The Hain Celestial Group Inc.), Nans Products, The Andersons Inc., Proderna Biotech Pvt Ltd and SAAR.

Report Coverage:

Key Questions Answered in This Report:

• How has the global amaranth market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global amaranth market?
• What are the key regional markets?
• What is the breakup of the market based on the source?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global amaranth market and who are the key players?
• What is the degree of competition in the industry?