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The global anti-counterfeit packaging market exhibited strong growth during 2015-2020. Anti-counterfeit packaging refers to a kind of secure packaging used for minimizing infringement and counterfeiting of products. Overt and covert packaging are the two types used for anti-counterfeit packaging of the products. Overt packaging includes holograms, color-changing security inks and films, security graphics, sequential product labeling and on-product markings. On the other hand, covert packaging includes invisible printing, embedded images, digital and hidden watermarks and anti-scan designs. They aid in preventing product imitation and production of unauthorized replicas of a trademarked product to ensure the authenticity and safety of the products. Due to this, anti-counterfeit packaging finds extensive applications across various industries, including food and beverage, automotive, healthcare and electronics.
Significant growth in the e-commerce industry is one of the key factors creating a positive outlook for the market. In line with this, increasing brand consciousness and preference for premium products among the masses is providing a thrust to the market growth. Anti-counterfeit packaging ensures that the consumers are receiving authentic products, which, in turn, assists the manufacturer in maintaining brand loyalty and goodwill among the consumers. These packaging solutions are also extensively used in the pharmaceutical and cosmetics industries to minimize the supply of fake medicines and skincare products, which is also creating a positive outlook for the market. Additionally, various technological advancements, such as the development of micro tags and Radio Frequency Identification (RFID)-based track and trace solutions, for identification, authentication, brand protection and quality assurance of products, are contributing to the market growth. Other factors, including the implementation of stringent government policies to minimize the production and distribution of duplicate products, are anticipated to drive the market further. Looking forward, IMARC Group expects the global anti-counterfeit packaging market to grow at a CAGR of around 15% during 2021-2026.
IMARC Group provides an analysis of the key trends in each sub-segment of the global anti-counterfeit packaging market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, technology, feature type and end use industry.
Breakup by Technology:
Breakup by Feature Type:
Breakup by End Use Industry:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being 3M Company, Alpvision SA, Applied DNA Sciences Inc., Authentix Inc. (Blue Water Energy LLP), Avery Dennison Corporation, CCL Industries Inc., DuPont, Savi Technology Inc. (Lockheed Martin), SICPA Holding SA, SML Group and Zebra Technologies.
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