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The global anti-counterfeit packaging market size reached a value of US$ 96.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 195.61 Billion by 2027, exhibiting a CAGR of 12.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Anti-counterfeit packaging is used to eliminate the chances of counterfeiting and infringement of products. It includes holograms, two-dimensional (2D) barcodes, radio frequency identification (RIF), forensic techniques, visible or overt features, hidden or covert markers, and serialization. It helps prevent the imitation and production of unauthorized replicas of trademarked products while safeguarding their authenticity. Besides this, it minimizes losses caused due to counterfeiting in terms of revenue and loyalty. As a result, anti-counterfeit packaging is extensively employed in electronics, healthcare, automotive, and food & beverage (F&B) industries.
Global Anti-Counterfeit Market Trends:
The increasing awareness among individuals about the unauthorized reproductions of counterfeit products of trademark labels across several industries represents one of the leading factors positively influencing the market. In addition, the rising adoption of anti-counterfeiting packaging solutions to reduce economic damage to the company and consumer health risks is creating a positive outlook for the market. Apart from this, the growing number of online buyers and sellers is resulting in the increasing incidences of countless counterfeits. Additionally, the widespread adoption of anti-counterfeit packaging solutions in the pharmaceutical and cosmetics industries to reduce the supply of duplicate skin care products and medicines is offering lucrative growth opportunities to manufacturers. Furthermore, continuous up-gradation in anti-counterfeiting packaging technologies, such as the introduction of micro tags and radio frequency identification (RFID)-based track and trace solutions for authentication, identification, brand protection, and quality assurance of products, are stimulating the market growth. Moreover, the implementation of stringent government policies to minimize the production and distribution of fake products is expected to propel market growth
IMARC Group provides an analysis of the key trends in each sub-segment of the global anti-counterfeit packaging market report, along with forecasts for growth at the global and regional levels from 2022-2027. Our report has categorized the market based on technology, feature type, and end use industry.
Breakup by Technology:
RFID (Radio-frequency technology) currently represents the largest market segment due to the escalating requirement of technology in the healthcare industry and government offices to keep organized reports of products and prevent counterfeiting.
Breakup by Feature Type:
Overt features of packaging hold the majority of the global anti-counterfeiting market share as they are visible to the naked eye and can be felt with the sense of touch.
Breakup by End Use Industry:
The healthcare industry accounts for the majority of the market share due to the increasing adoption of anti-counterfeiting packaging solutions to prevent the manufacturing of duplicate medicines.
Breakup by Region:
North America exhibits a clear dominance in the market on account of the rising focus of leading manufacturers on developing sustainable anti-counterfeit packaging options.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are 3M Company, AlpVision SA, Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corporation, CCL Industries Inc., DuPont de Nemours Inc., Savi Technology Inc., SICPA Holding SA, SML Group Limited, and Zebra Technologies Corporation.
|Base Year of the Analysis||2021|
|Segment Coverage||Technology, Feature Type, End Use Industry, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||3M Company, Alpvision SA, Applied DNA Sciences Inc., Authentix Inc. (Blue Water Energy LLP), Avery Dennison Corporation, CCL Industries Inc., DuPont, Savi Technology Inc. (Lockheed Martin), SICPA Holding SA, SML Group and Zebra Technologies|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The global anti-counterfeit packaging market was valued at US$ 96.71 Billion in 2021.
We expect the global anti-counterfeit packaging market to exhibit a CAGR of 12.4% during 2022-
The rising application of anti-counterfeit packaging solution across the electronics, healthcare,
automotive, and F&B sectors to aid in preventing imitation and production of unauthorized replicas
of trademarked products is primarily driving the global anti-counterfeit packaging market.
The sudden outbreak of the COVID-19 pandemic has led to the growing demand for anti-counterfeit
packaging solutions to remotely administer precise supply of the products on account of the rising
trend of e-commerce services during the stringent lockdown regulations.
Based on the technology, the global anti-counterfeit packaging market can be categorized into
barcodes, RFID (Radio-Frequency Identification), holograms, taggants, and others. Currently, RFID
(Radio-Frequency Identification) technology exhibits clear dominance in the market.
Based on the feature type, the global anti-counterfeit packaging market has been segmented into
overt features and covert features, where overt features represent the largest market share.
Based on the end use industry, the global anti-counterfeit packaging market can be bifurcated into
food and beverage, healthcare, automotive, consumer electronics, and others. Among these, the
healthcare industry currently accounts for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global anti-counterfeit packaging market include 3M Company,
AlpVision SA, Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corporation, CCL Industries
Inc., DuPont de Nemours Inc., Savi Technology Inc., SICPA Holding SA, SML Group Limited, and Zebra
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