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Press Release:

Global Anti-Counterfeit Packaging Market to Grow at 12.4% During 2022-2027, Impelled by Increase in Unapproved Reproductions of Counterfeit Products

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Anti-Counterfeit Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global anti-counterfeit packaging market size reached a value of US$ 96.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 195.61 Billion by 2027, exhibiting a CAGR of 12.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Anti-counterfeit packaging is used to eliminate the chances of counterfeiting and infringement of products. It includes holograms, two-dimensional (2D) barcodes, radio frequency identification (RIF), forensic techniques, visible or overt features, hidden or covert markers, and serialization. It helps prevent the imitation and production of unauthorized replicas of trademarked products while safeguarding their authenticity. Besides this, it minimizes losses caused due to counterfeiting in terms of revenue and loyalty. As a result, anti-counterfeit packaging is extensively employed in electronics, healthcare, automotive, and food & beverage (F&B) industries.

Global Anti-Counterfeit Market Trends:

The increasing awareness among individuals about the unauthorized reproductions of counterfeit products of trademark labels across several industries represents one of the leading factors positively influencing the market. In addition, the rising adoption of anti-counterfeiting packaging solutions to reduce economic damage to the company and consumer health risks is creating a positive outlook for the market. Apart from this, the growing number of online buyers and sellers is resulting in the increasing incidences of countless counterfeits. Additionally, the widespread adoption of anti-counterfeit packaging solutions in the pharmaceutical and cosmetics industries to reduce the supply of duplicate skin care products and medicines is offering lucrative growth opportunities to manufacturers. Furthermore, continuous up-gradation in anti-counterfeiting packaging technologies, such as the introduction of micro tags and radio frequency identification (RFID)-based track and trace solutions for authentication, identification, brand protection, and quality assurance of products, are stimulating the market growth. Moreover, the implementation of stringent government policies to minimize the production and distribution of fake products is expected to propel market growth

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global anti-counterfeit packaging market report, along with forecasts for growth at the global and regional levels from 2022-2027. Our report has categorized the market based on technology, feature type, and end use industry.

Breakup by Technology:

  • Barcodes
  • RFID (Radio-Frequency Identification)
  • Holograms
  • Taggants
  • Others


RFID (Radio-frequency technology) currently represents the largest market segment due to the escalating requirement of technology in the healthcare industry and government offices to keep organized reports of products and prevent counterfeiting.

Breakup by Feature Type:

  • Overt Features
  • Covert Features


Overt features of packaging hold the majority of the global anti-counterfeiting market share as they are visible to the naked eye and can be felt with the sense of touch. 

Breakup by End Use Industry:

  • Food and Beverage
  • Healthcare
  • Automotive
  • Consumer Electronics
  • Others


The healthcare industry accounts for the majority of the market share due to the increasing adoption of anti-counterfeiting packaging solutions to prevent the manufacturing of duplicate medicines. 

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
    • Middle East and Africa


North America exhibits a clear dominance in the market on account of the rising focus of leading manufacturers on developing sustainable anti-counterfeit packaging options.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are 3M Company, AlpVision SA, Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corporation, CCL Industries Inc., DuPont de Nemours Inc., Savi Technology Inc., SICPA Holding SA, SML Group Limited, and Zebra Technologies Corporation.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Technology, Feature Type, End Use Industry, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 3M Company, Alpvision SA, Applied DNA Sciences Inc., Authentix Inc. (Blue Water Energy LLP), Avery Dennison Corporation, CCL Industries Inc., DuPont, Savi Technology Inc. (Lockheed Martin), SICPA Holding SA, SML Group and Zebra Technologies
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Anti-Counterfeit Packaging Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Technology
    6.1    Barcodes
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    RFID (Radio-Frequency Identification)
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Holograms
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Taggants
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Market Breakup by Feature Type
    7.1    Overt Features
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Covert Features
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by End Use Industry
    8.1    Food and Beverage
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Healthcare
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Automotive
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Consumer Electronics
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    3M Company
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Alpvision SA
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Applied DNA Sciences Inc.
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
           14.3.3.3 Financials
        14.3.4    Authentix Inc. (Blue Water Energy LLP)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
        14.3.5    Avery Dennison Corporation
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    CCL Industries Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
           14.3.6.3 Financials
        14.3.7    DuPont
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
           14.3.7.3 Financials
        14.3.8    Savi Technology Inc. (Lockheed Martin)
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    SICPA Holding SA
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio 
        14.3.10    SML Group
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio 
        14.3.11    Zebra Technologies
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio 
           14.3.11.3 Financials
           14.3.11.4 SWOT Analysis

List of Figures

Figure 1: Global: Anti-Counterfeit Packaging Market: Major Drivers and Challenges
Figure 2: Global: Anti-Counterfeit Packaging Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Anti-Counterfeit Packaging Market: Breakup by Technology (in %), 2021
Figure 4: Global: Anti-Counterfeit Packaging Market: Breakup by Feature Type (in %), 2021
Figure 5: Global: Anti-Counterfeit Packaging Market: Breakup by End Use Industry (in %), 2021
Figure 6: Global: Anti-Counterfeit Packaging Market: Breakup by Region (in %), 2021
Figure 7: Global: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Anti-Counterfeit Packaging (Barcodes) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Anti-Counterfeit Packaging (Barcodes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Anti-Counterfeit Packaging (RFID- Radio-Frequency Identification) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Anti-Counterfeit Packaging (RFID- Radio-Frequency Identification) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Anti-Counterfeit Packaging (Holograms) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Anti-Counterfeit Packaging (Holograms) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Anti-Counterfeit Packaging (Taggants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Anti-Counterfeit Packaging (Taggants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Anti-Counterfeit Packaging (Other Technologies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Anti-Counterfeit Packaging (Other Technologies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Anti-Counterfeit Packaging (Overt Features) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Anti-Counterfeit Packaging (Overt Features) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Anti-Counterfeit Packaging (Covert Features) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Anti-Counterfeit Packaging (Covert Features) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Anti-Counterfeit Packaging (Food and Beverage) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Anti-Counterfeit Packaging (Food and Beverage) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Anti-Counterfeit Packaging (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Anti-Counterfeit Packaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Anti-Counterfeit Packaging (Automotive) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Anti-Counterfeit Packaging (Automotive) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Anti-Counterfeit Packaging (Consumer Electronics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Anti-Counterfeit Packaging (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Anti-Counterfeit Packaging (Other End Use Industries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Anti-Counterfeit Packaging (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: North America: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: North America: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: United States: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: United States: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Canada: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Canada: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Asia Pacific: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Asia Pacific: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: China: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: China: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Japan: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Japan: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: India: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: India: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: South Korea: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: South Korea: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Australia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Australia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Indonesia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Indonesia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Europe: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Europe: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Germany: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Germany: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: France: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: France: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: United Kingdom: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: United Kingdom: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Italy: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Italy: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Spain: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Spain: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Russia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Russia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Latin America: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Latin America: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Brazil: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Brazil: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Mexico: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Mexico: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Middle East and Africa: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Middle East and Africa: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Global: Anti-Counterfeit Packaging Industry: SWOT Analysis
Figure 81: Global: Anti-Counterfeit Packaging Industry: Value Chain Analysis
Figure 82: Global: Anti-Counterfeit Packaging Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Anti-Counterfeit Packaging Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Technology (in Million US$), 2022-2027
Table 3: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Feature Type (in Million US$), 2022-2027
Table 4: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by End Use Industry (in Million US$), 2022-2027
Table 5: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Anti-Counterfeit Packaging Market Structure
Table 7: Global: Anti-Counterfeit Packaging Market: Key Players


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Key Questions Answered in This Report

The global anti-counterfeit packaging market was valued at US$ 96.71 Billion in 2021.

We expect the global anti-counterfeit packaging market to exhibit a CAGR of 12.4% during 2022-
2027.

The rising application of anti-counterfeit packaging solution across the electronics, healthcare,
automotive, and F&B sectors to aid in preventing imitation and production of unauthorized replicas
of trademarked products is primarily driving the global anti-counterfeit packaging market.

The sudden outbreak of the COVID-19 pandemic has led to the growing demand for anti-counterfeit
packaging solutions to remotely administer precise supply of the products on account of the rising
trend of e-commerce services during the stringent lockdown regulations.

Based on the technology, the global anti-counterfeit packaging market can be categorized into
barcodes, RFID (Radio-Frequency Identification), holograms, taggants, and others. Currently, RFID
(Radio-Frequency Identification) technology exhibits clear dominance in the market.

Based on the feature type, the global anti-counterfeit packaging market has been segmented into
overt features and covert features, where overt features represent the largest market share.

Based on the end use industry, the global anti-counterfeit packaging market can be bifurcated into
food and beverage, healthcare, automotive, consumer electronics, and others. Among these, the
healthcare industry currently accounts for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global anti-counterfeit packaging market include 3M Company,
AlpVision SA, Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corporation, CCL Industries
Inc., DuPont de Nemours Inc., Savi Technology Inc., SICPA Holding SA, SML Group Limited, and Zebra
Technologies Corporation.

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