Market Overview:
The Argentina mobile wallet market exhibited strong growth during 2015-2020. Mobile wallet, or m-wallet, refers to a digital virtual wallet that allows users to store money and conduct financial transactions. It is widely being adopted for numerous applications related to bill payments, ticket booking, online purchases, buying groceries, etc. in the country. Mobile wallets deploy several technologies for conducting transactions, including Near Field Communication (NFC), Short Message Service (SMS), optical/QR codes, etc. These wallets offer secured and convenient payment solutions in comparison to conventional cash-based transaction methods. As a result, mobile wallets are extensively used across diverse sectors, such as retail, transportation, media and entertainment, utility, telecommunication, etc.
In Argentina, the rising penetration of e-commerce platforms along with the growing popularity of IoT-based smart devices is augmenting the demand for mobile-wallets. Additionally, the changing consumer inclination from conventional card- and cash-based payment options towards digital alternatives for enhanced security and better convenience is also propelling the market growth in the country. Moreover, the expanding retail sector has led to the increasing adoption of QR codes and NFC-based devices for eliminating card swiping and manual entry, thereby driving the demand for mobile wallets in Argentina. These wallets aid the retail stores in mitigating human errors, facilitating a smoother checkout experience, and maintaining account transparency. Apart from this, the introduction of numerous multi-factor authentication solutions, including fingerprint sensors, facial recognition, and passwords, for providing mobile wallets with enhanced security options is also bolstering the market growth in the country. In the coming years, the growing integration of mobile wallets with several innovative technologies, such as AI and cloud computing, will continue to drive the market in Argentina. Looking forward, IMARC Group expects the Argentina mobile wallet market to continue its strong growth during the next five years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Argentina mobile wallet market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on type, ownership, technology and vertical.
Breakup by Type:
Breakup by Ownership:
- Banks
- Telecom Companies
- Device Manufacturers
- Tech Companies
Breakup by Technology:
- Near Field Communication
- Optical/QR Code
- Digital Only
- Text-Based
Breakup by Vertical:
- Retail
- Transportation
- Media and Entertainment
- Energy & Utilities
- Telecommunication
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being EBANX, Ohana, Mercado Pago (MercadoLibre SRL), PayPal Argentina S.R.L. (PayPal Holdings, Inc.), TodoPago, and VALEpei.
Key Questions Answered in This Report:
- How has the Argentina mobile wallet market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Argentina mobile wallet market?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the ownership?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Argentina mobile wallet market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Argentina mobile wallet market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Open
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Semi-closed
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Closed
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Ownership
7.1 Banks
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Telecom Companies
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Device Manufacturers
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Tech Companies
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Technology
8.1 Near Field Communication (NFC)
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Optical/QR Code
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Digital Only
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Text-Based
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Application
9.1 Retail
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Transportation
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Media and Entertainment
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Energy & Utilities
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Telecommunication
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strength
10.3 Weakness
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
11.1 Licensing
11.2 Research & Development
11.3 Product Management
11.4 Product Development
11.5 Marketing
11.6 End-User
12 Porter’s Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 EBANX
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Ohana
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Mercado Pago (MercadoLibre SRL)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.4 PayPal Argentina S.R.L. (PayPal Holdings, Inc.)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 TodoPago
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 VALEpei
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
List of Figures
Figure 1: Argentina: Mobile Wallet Market: Major Drivers and Challenges
Figure 2: Argentina: Mobile Wallet Market: Transactions Value (in Million US$), 2015-2020
Figure 3: Argentina: Mobile Wallet Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 4: Argentina: Mobile Wallet Market: Breakup by Type (in %), 2020
Figure 5: Argentina: Mobile Wallet Market: Breakup by Ownership (in %), 2020
Figure 6: Argentina: Mobile Wallet Market: Breakup by Technology (in %), 2020
Figure 7: Argentina: Mobile Wallet Market: Breakup by Vertical (in %), 2020
Figure 8: Argentina: Mobile Wallet (Open) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 9: Argentina: Mobile Wallet (Open) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 10: Argentina: Mobile Wallet (Semi-Closed) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 11: Argentina: Mobile Wallet (Semi-Closed) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 12: Argentina: Mobile Wallet (Closed) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 13: Argentina: Mobile Wallet (Closed) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 14: Argentina: Mobile Wallet (Banks) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 15: Argentina: Mobile Wallet (Banks) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 16: Argentina: Mobile Wallet (Telecom Companies) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 17: Argentina: Mobile Wallet (Telecom Companies) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 18: Argentina: Mobile Wallet (Device Manufacturers) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 19: Argentina: Mobile Wallet (Device Manufacturers) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 20: Argentina: Mobile Wallet (Tech Companies) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 21: Argentina: Mobile Wallet (Tech Companies) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 22: Argentina: Mobile Wallet (Near Field Communication) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 23: Argentina: Mobile Wallet (Near Field Communication) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 24: Argentina: Mobile Wallet (Optical/QR Code) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 25: Argentina: Mobile Wallet (Optical/QR Code) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 26: Argentina: Mobile Wallet (Digital Only) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 27: Argentina: Mobile Wallet (Digital Only) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 28: Argentina: Mobile Wallet (Text-Based) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 29: Argentina: Mobile Wallet (Text-Based) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 30: Argentina: Mobile Wallet (Retail) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 31: Argentina: Mobile Wallet (Retail) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 32: Argentina: Mobile Wallet (Transportation) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 33: Argentina: Mobile Wallet (Transportation) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 34: Argentina: Mobile Wallet (Media and Entertainment) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 35: Argentina: Mobile Wallet (Media and Entertainment) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 36: Argentina: Mobile Wallet (Energy & Utilities) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 37: Argentina: Mobile Wallet (Energy & Utilities) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 38: Argentina: Mobile Wallet (Telecommunication) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 39: Argentina: Mobile Wallet (Telecommunication) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 40: Argentina: Mobile Wallet (Other Verticals) Market: Transactions Value (in Million US$), 2015 & 2020
Figure 41: Argentina: Mobile Wallet (Other Verticals) Market Forecast: Transactions Value (in Million US$), 2021-2026
Figure 42: Argentina: Mobile Wallet Industry: SWOT Analysis
Figure 43: Argentina: Mobile Wallet Industry: Value Chain Analysis
Figure 44: Argentina: Mobile Wallet Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Argentina: Mobile Wallet Market: Key Industry Highlights, 2020 and 2026
Table 2: Argentina: Mobile Wallet Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Argentina: Mobile Wallet Market Forecast: Breakup by Ownership (in Million US$), 2021-2026
Table 4: Argentina: Mobile Wallet Market Forecast: Breakup by Technology (in Million US$), 2021-2026
Table 5: Argentina: Mobile Wallet Market Forecast: Breakup by Vertical (in Million US$), 2021-2026
Table 6: Argentina: Mobile Wallet Market: Competitive Structure
Table 7: Argentina: Mobile Wallet Market: Key Players